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Publications

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    • Faculty Publications  (38)

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    • All HBS Web  (477)
      • Faculty Publications  (38)

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      Clay Christensen’s Milkshake Marketing
      When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation...
      The a2 Milk Company
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      • October 2020
      • Case

      Unison Capital Korea: Gong Cha

      By: Victoria Ivashina and Sangyun Lee
      In the Spring of 2017, Soomin Kim, Founding Partner of Unison Capital Korea, and his team were debating the potential exit of Unison Capital Korea’s investment in Gong Cha Korea, the sole local franchisor of the premium milk tea brand that they proprietarily sourced...  View Details
      Keywords: Exit; Strategic Decision Making; Private Equity; Investment; Strategy; Investment Return; Decision Making
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      Ivashina, Victoria, and Sangyun Lee. "Unison Capital Korea: Gong Cha." Harvard Business School Case 221-040, October 2020.
      • November 2019 (Revised April 2020)
      • Case

      Danone: Changing the Food System

      By: David E. Bell, Federica Gabrieli and Daniela Beyersdorfer
      Emmanuel Faber, Chairman and CEO of the food and beverage company Danone, believed that humankind had only ten years to bend the curve on climate change and restore the biodiversity that the global food and agricultural ecosystem was critically dependent on. Upon...  View Details
      Keywords: Animal-based Agribusiness; Plant-based Agribusiness; Food; Nutrition; Quality; Business And Stakeholder Relations; Environmental Sustainability; Climate Change; Business Model; Food And Beverage Industry; Agriculture And Agribusiness Industry; France
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      Bell, David E., Federica Gabrieli, and Daniela Beyersdorfer. "Danone: Changing the Food System." Harvard Business School Case 520-053, November 2019. (Revised April 2020.)
      • August 2019
      • Case

      Rand Fishkin at Moz (A)

      By: Thomas R. Eisenmann
      In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had...  View Details
      Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
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      Eisenmann, Thomas R. "Rand Fishkin at Moz (A)." Harvard Business School Case 820-002, August 2019.
      • April 2019
      • Teaching Note

      The a2 Milk Company

      By: Benjamin C. Esty and Daniel Fisher
      The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...  View Details
      Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Market Entry And Exit; Disruption; Innovation And Invention; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Brands And Branding; Five Forces Framework; Consumer Products Industry; New Zealand; Australia; China
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      Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Teaching Note 719-428, April 2019.
      • March 2019
      • Supplement

      Koita Milk

      By: Lynda M. Applegate, E. Ofek and Michael Norris
      Keywords: Entrepreneurship; Cash Flow; Food; Growth Management; Social Marketing; Ownership Stake; Agriculture And Agribusiness Industry; Food And Beverage Industry; United Arab Emirates; Dubai
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      Applegate, Lynda M., E. Ofek, and Michael Norris. "Koita Milk." Harvard Business School Multimedia/Video Supplement 819-703, March 2019.
      • February 2019 (Revised February 2020)
      • Case

      Koita Foods

      By: Lynda M. Applegate, Elie Ofek and Michael Norris
      In 2018, Mustafa Koita, Founder and CEO of Dubai-based organic milk company Koita has to decide whether or not to pursue an investment from a potential competitor who is coming into his local market.  View Details
      Keywords: Organic Milk; Mom Blog; Entrepreneurship; Cash Flow; Food; Growth Management; Investment; Social Marketing; Ownership Stake; Agriculture And Agribusiness Industry; Food And Beverage Industry; United Arab Emirates; Dubai
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      Applegate, Lynda M., Elie Ofek, and Michael Norris. "Koita Foods." Harvard Business School Case 819-001, February 2019. (Revised February 2020.)
      • February 2019
      • Teaching Note

      Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

      By: Kristin Fabbe and Natalie Kindred
      Teaching Note for HBS No. 719-020.  View Details
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      Fabbe, Kristin, and Natalie Kindred. "Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia." Harvard Business School Teaching Note 719-064, February 2019.
      • February 2019
      • Case

      The a2 Milk Company

      By: Benjamin C. Esty and Daniel Fisher
      The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...  View Details
      Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Disruption; Innovation And Invention; Five Forces Framework
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      Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Case 719-424, February 2019.
      • January 2019 (Revised February 2019)
      • Supplement

      The a2 Milk Company

      By: Benjamin C. Esty, Daniel Fisher and Greg Saldutte
      The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...  View Details
      Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Market Entry And Exit; Disruption; Innovation And Invention; Five Forces Framework; Consumer Products Industry; New Zealand; Australia; China
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      Esty, Benjamin C., Daniel Fisher, and Greg Saldutte. "The a2 Milk Company." Harvard Business School Spreadsheet Supplement 719-804, January 2019. (Revised February 2019.)
      • December 2018
      • Case

      Soybean Production in Argentina: The Duhau Group

      By: José B. Alvarez and Mariana Cal
      Crop-planning was affected by macroeconomic factors including international disputes, commodity prices, local tax, and agricultural policies, etc. Enrique and Alejandro Duhau, co-owners of the Duhau Group, analyzed these factors, as well as technical and financial...  View Details
      Keywords: Trade Negotiations; Soybeans; Production; Trading; Agribusiness; Decision Making; Plant-based Agribusiness; Decision Choices And Conditions; Decisions; Economics; Macroeconomics; Goods And Commodities; Government And Politics; International Relations; Trade; Agriculture And Agribusiness Industry; South America; Argentina
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      Alvarez, José B., and Mariana Cal. "Soybean Production in Argentina: The Duhau Group." Harvard Business School Case 519-033, December 2018.
      • November 2018 (Revised April 2019)
      • Technical Note

      Saudi Arabia: A Brief Background

      By: Kristin Fabbe, Natalie Kindred and Safwan Al-Amin
      This note provides a brief overview of the history of Saudi Arabia as well as the economic and political context in 2018. The note is an essential supplement to the case “Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia,” HBS No. 719-020, but is...  View Details
      Keywords: Kingdom Of Saudi Arabia; Public Policy; Economic Development; Monarchy; Islam; Gulf; Gcc; Business And Government; Vision 2030; National Strategy; Economic Diversification; Opec; Oil; Energy Policy; Strategy; Government And Politics; Policy; Diversification; Economy; Energy; History; Saudi Arabia; Middle East
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      Fabbe, Kristin, Natalie Kindred, and Safwan Al-Amin. "Saudi Arabia: A Brief Background." Harvard Business School Technical Note 719-043, November 2018. (Revised April 2019.)
      • November 2018 (Revised May 2019)
      • Case

      Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

      By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred
      With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,...  View Details
      Keywords: Dairy; Agriculture; Kingdom Of Saudi Arabia; Almarai; Schorderet; Food Security; Public Policy; Self Sufficiency; Gulf; Gcc; Business And Government; Agribusiness; Marketing; Distribution; Change Management; Leading Change; Strategy; Government And Politics; Policy; Diversification; Integration; Horizontal Integration; Vertical Integration; Food; Brands And Branding; Growth And Development Strategy; Business And Government Relations; Agriculture And Agribusiness Industry; Food And Beverage Industry; Consumer Products Industry; Saudi Arabia; Middle East
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      Fabbe, Kristin, Safwan Al-Amin, Esel Cekin, and Natalie Kindred. "Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia." Harvard Business School Case 719-020, November 2018. (Revised May 2019.)
      • January 2018
      • Case

      Ak Gıda: IPO or Strategic Sale

      By: Suraj Srinivasan and Eren Kuzucu
      In 2015, Yıldiz Holding, one of the world’s largest producer of confections, biscuits and crackers, was at the end of its divestiture process from Ak Gida, one of the leading dairy companies in Turkey. The company had adopted a dual track process, pursuing an initial...  View Details
      Keywords: Valuation; Private Sector; For-profit Firms; Business Model; Business Strategy; Competitive Advantage; Growth And Development Strategy; Value Creation; Decision Making; Growth Management; Mergers And Acquisitions; Initial Public Offering; Business Conglomerates; Business Exit Or Shutdown; Family Business; Joint Ventures; Food And Beverage Industry; Turkey
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      Srinivasan, Suraj, and Eren Kuzucu. "Ak Gıda: IPO or Strategic Sale." Harvard Business School Case 118-036, January 2018.
      • May 2016 (Revised June 2017)
      • Case

      India's Amul: Keeping Up with the Times

      By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
      Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including...  View Details
      Keywords: Globalization; Expansion; Dairy; India; Cooperatives; milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change And Adaptation; Agriculture And Agribusiness Industry; India
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      Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.)
      • March 2016 (Revised May 2018)
      • Case

      Michael Milken: The Junk Bond King

      By: Tom Nicholas and Matthew G. Preble
      Michael Milken, an investment banker who dominated the junk bond market in the 1980s, was sentenced to jail in 1990 after pleading guilty to a number of securities and tax-related felonies. In the preceding decade, Milken had helped usher in a new wave of leveraged buy...  View Details
      Keywords: Junk Bonds; High-yield Bonds; Financial Innovation; Shareholder Value; Bonds; Capital; Capital Structure; Cost Of Capital; Crime And Corruption; Entrepreneurship; Ethics; Finance; Investment Banking; Leveraged Buyouts; Mergers And Acquisitions; Ownership; Private Equity; Restructuring; United States
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      Nicholas, Tom, and Matthew G. Preble. "Michael Milken: The Junk Bond King." Harvard Business School Case 816-050, March 2016. (Revised May 2018.)
      • November 2015 (Revised November 2016)
      • Case

      Huaxia: Building a U.S.-Style Dairy in China

      By: Tarun Khanna, Nancy Hua Dai and Juan Ma
      In 2015, Charles Shao, chairman of Huaxia, considered the alternatives to ensure sustainable growth of Huaxia and rebuild the overall health of China's dairy industry. He came to China in 2004 and set up Huaxia dairy farm with the goal to build a world-class dairy farm...  View Details
      Keywords: Entrepreneurship; Strategy; Corporate Social Responsibility And Impact; Emerging Markets; Agribusiness; Agriculture And Agribusiness Industry; China
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      Khanna, Tarun, Nancy Hua Dai, and Juan Ma. "Huaxia: Building a U.S.-Style Dairy in China." Harvard Business School Case 716-414, November 2015. (Revised November 2016.)
      • February 2015
      • Other Article

      Evaluating the Impact of the Baby-Friendly Hospital Initiative on Breast-feeding Rates: A Multi-state Analysis

      By: Summer Sherburne Hawkins, Ariel Dora Stern, Christopher F. Baum and Matthew W. Gillman
      Objectives: Despite the passage of state laws promoting breast feeding, a formal evaluation has not yet been conducted to test whether and/or what type of laws may increase breast feeding. The enactment of breastfeeding laws in different states in the USA creates a...  View Details
      Keywords: Race; Nutrition; Laws And Statutes; United States
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      Hawkins, Summer Sherburne, Ariel Dora Stern, Christopher F. Baum, and Matthew W. Gillman. "Evaluating the Impact of the Baby-Friendly Hospital Initiative on Breast-feeding Rates: A Multi-state Analysis." Public Health Nutrition 18, no. 2 (February 2015): 189–197. (Selected as Nutrition Society Paper of the Month, July 2014.)
      • December 2012 (Revised August 2013)
      • Case

      Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)

      By: Ray A. Goldberg and Lorin A. Fries
      Corporate Head of Agriculture Hans Jöhr's mind raced in anticipation of the executive board meeting that afternoon. Jöhr recognized the meeting as a key opportunity to strategize far into the future, reexamining how his team's efforts in sustainable agricultural...  View Details
      Keywords: Agribusiness; Value Creation; Quality; Supply Chain Management; Social Issues; Environmental Sustainability; Problems And Challenges; Growth And Development Strategy; Agriculture And Agribusiness Industry; Health Industry
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      Goldberg, Ray A., and Lorin A. Fries. "Nestlé: Agricultural Material Sourcing Within the Concept of Creating Shared Value (CSV)." Harvard Business School Case 913-406, December 2012. (Revised August 2013.)
      • November 2009 (Revised December 2009)
      • Case

      GTC Biotherapeutics: Developing Medicines in the Milk of Goats

      By: Ray A. Goldberg and Sarah Morton
      GTC is the first company in the animal world to receive FDA approval of a transgenic pharmaceutical. What are the implications for other firms in plants and animals and their opportunities to produce new medicines in an economical and safe fashion?  View Details
      Keywords: Health Care And Treatment; Animal-based Agribusiness; Plant-based Agribusiness; Science-based Business; Medical Specialties; Product; Technological Innovation; Health Industry; Pharmaceutical Industry; United States
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      Goldberg, Ray A., and Sarah Morton. "GTC Biotherapeutics: Developing Medicines in the Milk of Goats." Harvard Business School Case 910-403, November 2009. (Revised December 2009.)
      • January 2008 (Revised December 2011)
      • Case

      Inner Mongolia Yili Group: China's Pioneering Dairy Brand

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
      Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against...  View Details
      Keywords: Global Strategy; Globalized Markets And Industries; Growth And Development Strategy; Brands And Branding; Competition; Agriculture And Agribusiness Industry; China
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand." Harvard Business School Case 308-052, January 2008. (Revised December 2011.)
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      Are you looking for?

      Clay Christensen’s Milkshake Marketing
      When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation...
      The a2 Milk Company
      → Search All HBS Web
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