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- September 2023
- Case
Derek Aguirre
By: Leslie Perlow and Hannah Weisman
Derek Aguirre is the executive director of a nonprofit organization in Detroit, Michigan that uses the sport of squash as a vehicle to support young people in low-income urban areas. The case discusses his path to pursue meaningful work and his reflections on the...
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- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
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Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
- February 2021 (Revised June 2023)
- Case
Henry Ford: Changing the World
By: Robert Simons and Max Saffer
This case traces the rise of Henry Ford from a small farm in Michigan to the controlling shareholder of the Ford Motor Company. The case describes how Ford, as young man, acquired engineering skills and the risks he took as he built and marketed one of the first...
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- June 2020
- Teaching Note
Brand Storytelling at Shinola
By: Jill Avery, Giana M. Eckhardt and Michael Beverland
Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is...
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- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
View Details
Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
- July 2018
- Teaching Plan
University of Michigan Men's Basketball: A Series of Fortunate Events?
By: Karen Mills and Aaron Mukerjee
Teaching Plan for HBS No. 319-027.
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- July 2018
- Case
University of Michigan Men's Basketball: A Series of Fortunate Events?
By: Karen Mills and Aaron Mukerjee
- March 2018
- Teaching Note
The Flint, Michigan Sit-Down Strike
By: Christopher Stanton and Tom Nicholas
Teaching Note for HBS No. 817-005.
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- March 2018 (Revised March 2018)
- Case
JPMorgan Chase: Invested in Detroit (A)
By: Joseph L. Bower and Michael Norris
Beginning in 2014, JPMorgan Chase launched Invested in Detroit, a $100 million philanthropic investment in the city over five years. The bank worked with local economic development organizations, workforce development organizations, small businesses, philanthropies,...
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- March 2018
- Supplement
JPMorgan Chase: Invested in Detroit (B)
By: Joseph L. Bower and Michael Norris
Supplements the (A) case.
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- January 2018
- Case
Mary Barra, CEO, General Motors
By: Nitin Nohria, Kerry Herman and Sarah Gulick
Library case detailing the career of Mary Barra, GM’s CEO from January 2014, and her handling of the GM ignitions scandal, GM’s move into electric and autonomous car development, and activist investors.
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- December 2017 (Revised March 2018)
- Case
Kellogg Company/eighteen94 capital
By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and...
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Keywords:
CPG;
Consumer Packaged Goods;
Cereal;
Battle Creek;
Michigan;
Breakfast;
Snack;
Agribusiness;
Change Management;
Growth Strategy;
Corporate Venture Capital;
Innovation;
Startup;
Brand;
Brand ＆ Product Management;
Advertising;
Demand and Consumers;
Innovation and Invention;
Venture Capital;
Food;
Brands and Branding;
Marketing;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Consumer Products Industry;
United States;
Michigan;
North America
- February 2017 (Revised May 2018)
- Case
The Flint, Michigan Sit-Down Strike
By: Tom Nicholas, Christopher T. Stanton and Matthew Preble
For roughly six weeks between late December 1936 and February 1937, a major strike at several critical General Motors (GM) plants in Flint, Michigan, essentially halted the corporation’s U.S. production and resulted in significant gains for the nascent United...
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Keywords:
Industrial Unionism;
Craft Unionism;
Welfare Capitalism;
General Motors;
Labor;
Labor Unions;
Labor and Management Relations;
Wages;
Working Conditions;
Government Legislation;
Business History;
Business and Government Relations;
Business and Stakeholder Relations;
Business and Community Relations;
Auto Industry;
Manufacturing Industry;
Mining Industry;
Steel Industry;
United States;
Michigan
- April 2016
- Case
Detroit: On the Right Track?
By: Jan W. Rivkin and Manjari Raman
As this case opens in 2012, a cross-sector alliance to bring new rail transport to the Motor City seems about to collapse, and civic leaders have one last chance to save it. The case covers the rise of Detroit, the city’s devastating fall, and the ongoing potential...
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- January 2016 (Revised February 2016)
- Case
Citizens United and Corporate Speech
By: David Moss and Marc Campasano
The story of Citizens United began in late 2007, as leading members of the Republican and Democratic parties were preparing for the 2008 presidential primaries. Democrats expected a three-way contest in their party between Senator Barack Obama of Illinois, Senator (and...
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- April 2015 (Revised April 2022)
- Case
Bankruptcy in the City of Detroit
By: Stuart Gilson, Kristin Mugford and Annelena Lobb
The June 2013 bankruptcy of the city of Detroit, Michigan was, at the time, the largest municipal bankruptcy in American history. Detroit had struggled for years with a weakening tax base, high unemployment, a heavy debt load and increasing retiree costs. These...
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Keywords:
Chapter 9;
Chapter 11;
Bankruptcy;
Municipal Finance;
Restructuring;
Financial Liquidity;
Insolvency and Bankruptcy;
City;
Government Administration;
Public Sector;
Financial Crisis;
Financial Management;
Failure;
Labor Unions;
Urban Development;
Budgets and Budgeting;
Decision Making;
Demographics;
Economics;
Finance;
Public Administration Industry;
Michigan;
Detroit
- April 2014
- Case
Ford Motor Company: Blueprint for Mobility
By: Karim R. Lakhani, Marco Iansiti and Noah Fisher
Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the rapidly expanding industry of personal mobility. Personal mobility required new...
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- August 2013 (Revised November 2013)
- Case
Ford vs. GM: The Evolution of Mass Production (A)
By: Willy Shih
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details
Keywords:
Innovation;
Exploration;
Dominant Design;
Business Growth and Maturation;
Business History;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Leading Change;
Growth and Development Strategy;
Product Positioning;
Product Design;
Product Development;
Business Strategy;
Corporate Strategy;
Vertical Integration;
Auto Industry;
Manufacturing Industry;
Michigan
- August 2013 (Revised November 2013)
- Supplement
Ford vs. GM: The Evolution of Mass Production (B)
By: Willy Shih
This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details
Keywords:
Innovation;
Exploration;
Dominant Design;
Business Growth and Maturation;
Business History;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Leading Change;
Growth and Development Strategy;
Product Positioning;
Product Design;
Product Development;
Business Strategy;
Corporate Strategy;
Vertical Integration;
Auto Industry;
Manufacturing Industry;
Michigan
- July 2013
- Case
Jackson Automotive Systems
By: William E. Fruhan and Wei Wang
Jackson Automotive Systems produces automotive parts for advanced heating and air conditioning systems, engine cooling systems, fuel injection and transfer systems, and various other engine parts and it supplies them to the automotive industry primarily in Michigan....
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