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- April 2022
- Teaching Note
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...
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- 2022
- Working Paper
Fintech to the (Worker) Rescue: Earned Wage Access and Employee Retention
By: Jose Murillo, Boris Vallee and Dolly Yu
Using novel data from a Mexican FinTech firm, we study the usage by workers of earned wages access, an innovative financial service offered by firms to their employees as a benefit. We find usage to be significant and concentrated towards the end of the pay cycle. We...
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Keywords:
Fintech;
Present Bias;
Earned Wage Access;
Wages;
Employees;
Retention;
Well-being;
Mexico
Murillo, Jose, Boris Vallee, and Dolly Yu. "Fintech to the (Worker) Rescue: Earned Wage Access and Employee Retention." Working Paper, March 2022.
- February 2022 (Revised February 2022)
- Case
Fondeadora
Norman Müller and René Serrano, cofounders of Fondeadora, a Mexican “neobank,” had lined up a $12.5 million in Series A funding round in 2020 only to run into a major obstacle: The lead investor was Gradient Ventures, a venture firm launched by Alphabet, Inc., and...
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- January 2022
- Case
Walmart Goes Global (A)
By: Juan Alcácer
- October 2021 (Revised November 2021)
- Case
Bodega Aurrera: eCommerce at the Base of the Pyramid
By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago
Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having...
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Keywords:
Ecommerce;
Bottom Of The Pyramid;
Digitalization;
Omnichannel;
Walmart;
Business Model;
Internet and the Web;
Marketing Channels;
Technology Adoption;
Retail Industry;
Latin America;
Mexico
Chu, Michael, Álvaro Rodríguez Arregui, Carla Larangeira, and Jenyfeer Martinez Buitrago. "Bodega Aurrera: eCommerce at the Base of the Pyramid." Harvard Business School Case 322-059, October 2021. (Revised November 2021.)
- August 2021
- Teaching Note
Patrimonio Hoy
By: Arthur I Segel and Michael Chu
Teaching Note for HBS Case No. 805-064.
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- 2021
- Working Paper
Diagnosing Quality: Learning, Amenities, and the Demand for Health Care
By: Achyuta Adhvaryu, Emilio Gutierrez, Anant Nyshadham and Jorge Tamayo
We study the role of amenities in increasing demand for underutilized healthcare services. We evaluate the offer of a high-amenity diagnostic consultation for cataracts with a randomized price and find that a lower price for the high-amenity consultation increases...
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Keywords:
Health Care Demand;
Amenities;
Health Care Quality;
Cataracts;
Surgery;
Health Care and Treatment;
Demand and Consumers;
Quality;
Learning;
Mexico
Adhvaryu, Achyuta, Emilio Gutierrez, Anant Nyshadham, and Jorge Tamayo. "Diagnosing Quality: Learning, Amenities, and the Demand for Health Care." Harvard Business School Working Paper, No. 21-110, March 2021.
- January 2021
- Case
Cinépolis
By: Joshua D. Margolis and Fernanda Miguel
Two weeks after Cinepolis released a documentary film about corruption, a judge ordered its provisional suspension, claiming it had to be edited before it continued to be shown, against Mexican cinematography laws. Cinépolis, Latin America’s largest movie theater chain...
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Keywords:
Movies;
Entertainment;
Corruption;
Risk Assessment;
Communication Strategy;
Crime and Corruption;
Decision Making;
Film Entertainment;
Ethics;
Leadership;
Risk Management;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry;
Mexico;
Latin America;
North and Central America
Margolis, Joshua D., and Fernanda Miguel. "Cinépolis." Harvard Business School Case 421-053, January 2021.
- December 2020 (Revised April 2021)
- Case
Arcos Dorados: A QSR Recovery Plan
By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal
Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s...
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Keywords:
Agribusiness;
Animal-Based Agribusiness;
Plant-Based Agribusiness;
Customer Value and Value Chain;
Income;
Macroeconomics;
Environmental Management;
Environmental Sustainability;
Cross-Cultural and Cross-Border Issues;
Food;
Health Pandemics;
Crisis Management;
Logistics;
Corporate Social Responsibility and Impact;
Strategic Planning;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Retail Industry;
Latin America;
Aruba;
Guadeloupe;
Martinique;
Mexico;
Panama;
Costa Rica;
Argentina;
Brazil;
Chile;
Colombia;
Ecuador;
French Guiana;
Peru;
Uruguay;
Venezuela;
Puerto Rico;
Trinidad and Tobago
Reinhardt, Forest, José B. Alvarez, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: A QSR Recovery Plan." Harvard Business School Case 721-023, December 2020. (Revised April 2021.)
- August 2020 (Revised January 2021)
- Case
Nubank: Democratizing Financial Services
By: Michael Chu, Carla Larangeira and Pedro Levindo
Nubank, a wholly-digital solution created to disrupt Brazilian banking, with 6 million clients and a $4 billion valuation after five years, must decide whether to expand to Mexico. The company was founded in São Paulo in 2013 by Colombian-born David Vélez to seize what...
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Keywords:
Fintech;
Financial Inclusion;
Digital Banking;
Credit Cards;
Banks and Banking;
Disruption;
Expansion;
Growth and Development Strategy;
Financial Services Industry;
South America;
Brazil;
North America;
Mexico
Chu, Michael, Carla Larangeira, and Pedro Levindo. "Nubank: Democratizing Financial Services." Harvard Business School Case 321-068, August 2020. (Revised January 2021.)
- February 2020
- Case
Rotoplas: Bringing More and Better Water
By: John D. Macomber and Carla Larangeira
Private companies were being turned to for potable water in the world’s megacities due to impacts of climate change including droughts and flooding. Mexico City had endured several water-related crises, with its population suffering from floods, droughts, water...
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Keywords:
Water Supply;
Water Management;
Finance;
Infrastructure;
Urban Development;
Business and Government Relations;
Latin America;
Mexico
Macomber, John D., and Carla Larangeira. "Rotoplas: Bringing More and Better Water." Harvard Business School Case 220-064, February 2020.
- January 2020
- Case
Banorte Móvil: Data-Driven Mobile Growth
By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had...
View Details
Keywords:
Data Analytics;
Customer Lifetime Value;
Financial Institutions;
Mobile and Wireless Technology;
Growth and Development Strategy;
Customers;
Technology Adoption;
Communication Strategy;
Banking Industry;
Mexico;
Latin America
Israeli, Ayelet, Carla Larangeira, and Mariana Cal. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Case 520-068, January 2020.
- 2019
- Other Unpublished Work
Mexico's Financial Risks: Solving Pemex for a Solvent Mexico
By: Laura Alfaro, Augusto de la Torre, Guillermo Calvo, Roque Benjamin Fernandez, Pablo Guidotti, Paulo Leme, Enrique Mendoza, Guillermo Perry, Carmen Reinhart and Liliana Rojas-Suarez
Alfaro, Laura, Augusto de la Torre, Guillermo Calvo, Roque Benjamin Fernandez, Pablo Guidotti, Paulo Leme, Enrique Mendoza, Guillermo Perry, Carmen Reinhart, and Liliana Rojas-Suarez. "Mexico's Financial Risks: Solving Pemex for a Solvent Mexico." Comité Latinoamericano de Asuntos Financieros (CLAAF) Statement, no. 41, July 2019.
- March 2019 (Revised October 2020)
- Case
GENTERA: Facing the Digital Age
By: Michael Chu and Carla Larangeira
After long dominating Mexican microfinance, Compartamos Banco faces the emergence of fintech, just as for the first time its loan portfolio and clients have declined. Enrique Majós, CEO of GENTERA, the bank´s parent company, is keenly aware of the profound changes...
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Keywords:
Micro Finance;
Base Of The Pyramid;
Fintech;
Microfinance;
Disruption;
Innovation and Management;
Competitive Strategy;
North America;
Mexico
Chu, Michael, and Carla Larangeira. "GENTERA: Facing the Digital Age." Harvard Business School Case 319-092, March 2019. (Revised October 2020.)
- February 2019 (Revised March 2022)
- Case
Mexico: Shifting Left with AMLO
Andrés Manuel López Obrador became president of Mexico on December 1, 2018. His election, and the victory of his new Party, MORENA, represent a sharp shift to the left by Mexico’s political system. Previously, President Peña Nieto and his party, the PRI, had initiated...
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Keywords:
Political Economy;
Pacto;
Institutional Reform;
Nationalism;
Energy Reform;
Government and Politics;
Governing Rules, Regulations, and Reforms;
Economic Growth;
International Relations;
Mexico
Vietor, Richard H.K. "Mexico: Shifting Left with AMLO." Harvard Business School Case 719-051, February 2019. (Revised March 2022.)
- February 2019 (Revised March 2019)
- Case
Banorte and the Capital Call Facility: Infrastructure Finance in Mexico
By: John D. Macomber, Carla Larangeira and Fernanda Miguel
As a result of Mexico´s pension industry deregulation, pension funds were able to invest in energy and infrastructure projects through a variety of financial instruments, particularly through Capital Development Certificates (CKDs), an asset class that served as a...
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Keywords:
Financial Products;
Fund Management;
Capital Call Facility;
Pension Funds;
Infrastructure;
Energy;
Finance;
Decision Making;
Investment Funds;
Financial Instruments;
North America;
Mexico
Macomber, John D., Carla Larangeira, and Fernanda Miguel. "Banorte and the Capital Call Facility: Infrastructure Finance in Mexico." Harvard Business School Case 219-049, February 2019. (Revised March 2019.)
- June 2018 (Revised January 2020)
- Case
Renegotiating NAFTA
By: Laura Alfaro, Haviland Sheldahl-Thomason and Sarah Jeong
January 1, 2019 marked the 25th anniversary of the North American Free Trade Agreement (NAFTA). Twenty-five years after the landmark trade pact was signed by the United States, Canada, and Mexico, considerable debate surrounded it. Trade and trade agreements were a...
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Keywords:
Trade;
Negotiation;
Agreements and Arrangements;
Cost vs Benefits;
Auto Industry;
United States;
Mexico;
Canada
Alfaro, Laura, Haviland Sheldahl-Thomason, and Sarah Jeong. "Renegotiating NAFTA." Harvard Business School Case 318-143, June 2018. (Revised January 2020.)
- June 2018
- Teaching Note
LabCDMX: Experiment 50
By: Mitchell Weiss and Matt Higgins
Teaching Note for HBS No. 817-031.
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Keywords:
Public Entrepreneurship;
Experimentation;
Lean Startup;
Government;
Innovation;
Crowdsourcing;
Open Data;
Mexico City;
Mexico;
Entrepreneurship;
Innovation and Invention;
Social Entrepreneurship;
Government Administration;
Transportation;
Innovation Leadership;
Transportation Industry;
Public Administration Industry;
Mexico;
Mexico City
- March 2018 (Revised January 2019)
- Case
Gilead Mexico
By: Michael Chu and V. Kasturi Rangan
With a breakthrough cure for Hepatitis C listing in the U.S. at $1,000/pill, Gilead must now solve the issue of making it available to patients across the world, much as it did for its blockbuster HIV/AIDS antiretrovirals. For Erik Musalem, the new general manager of...
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Chu, Michael, and V. Kasturi Rangan. "Gilead Mexico." Harvard Business School Case 318-111, March 2018. (Revised January 2019.)
- February 2018
- Supplement
OXXO's Turf War Against Extra: Reflections on the Case: Eduardo Padilla
By: Tatiana Sandino, Gerardo Pérez Cavazos and Kyle Thomas
OXXO Executive Eduardo Padilla reflects on topics from the case including collaboration and managing innovation.
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Sandino, Tatiana, Gerardo Pérez Cavazos, and Kyle Thomas. "OXXO's Turf War Against Extra: Reflections on the Case: Eduardo Padilla." Harvard Business School Multimedia/Video Supplement 118-706, February 2018. (Special thanks to Eduardo Padilla; Edited by Kyle Thomas.)