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- 2022
- Working Paper
Imagining the Future: Memory, Simulation and Beliefs about COVID
By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
How do people form beliefs about novel risks, with which they have little or no experience? A 2020 U.S. survey of beliefs about the lethality of COVID reveals that the elderly underestimate, and the young overestimate, their own risks, and that people with more health...
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- August 2021
- Case
Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?
By: Shikhar Ghosh and Marilyn Morgan Westner
Dave Balter and Jim Myers co-founded Mylestone, a death tech startup that applied technology to transform how grieving people memorialize the dead. The startup addressed a cultural problem and promised to solve a pressing need in the antiquated, multi-billion dollar...
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- July 2021
- Article
Discovering Auctions: Contributions of Paul Milgrom and Robert Wilson
By: Alex Teytelboym, Shengwu Li, Scott Duke Kominers, Mohammad Akbarpour and Piotr Dworczak
The 2020 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel was awarded to Paul R. Milgrom and Robert B. Wilson for “improvements to auction theory and inventions of new auction formats.” In this survey article, we review the contributions of the...
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- July 2021
- Article
How Trust and Distrust Shape Perception and Memory
By: Ann-Christin Posten and Francesca Gino
Trust is a key ingredient in decision making, as it allows us to rely on the information we receive. Although trust is usually viewed as a positive element of decision making, we suggest that its effects on memory are costly rather than beneficial. Across nine studies...
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- Article
Memory and Representativeness
By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter and Andrei Shleifer
We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i)...
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- October 2020
- Case
HOPE and Transformational Lending: Netflix Invests in Black Led Banks
By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in...
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- August 2020
- Article
Does Spending Money on Others Promote Happiness? A Registered Replication Report
By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton
Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage...
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- March 2018 (Revised July 2020)
- Case
Nectar (A)
By: Jeffrey F. Rayport and Thomas O. Jones
In late 2017, Nectar was a rapidly emerging player in the “bed-in-a-box” online market for direct-to-consumer foam memory mattresses. Barely a year old, it had achieved a revenue run rate of $85M and looked ahead to another year of blistering growth. The founding team...
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- July 2017
- Article
Inflation Expectations, Learning, and Supermarket Prices: Evidence from Survey Experiments
By: Alberto Cavallo, Guillermo Cruces and Ricardo Perez-Truglia
Information frictions play a central role in the formation of household inflation expectations, but there is no consensus about their origins. We address this question with novel evidence from survey experiments. We document two main findings. First, individuals in...
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- March 2017
- Exercise
Designing Transformational Customer Experiences
By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer...
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- November 2016
- Article
Who Neglects Risk? Investor Experience and the Credit Boom
By: Sergey Chernenko, Samuel Gregory Hanson and Adi Sunderam
Many have argued that overoptimistic thinking on the part of lenders helps fuel credit booms. We use new microdata on mutual funds' holdings of securitizations to examine which investors are susceptible to such boom-time thinking. We show that firsthand experience...
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- May 31, 2016
- Article
Memories of Unethical Actions Become Obfuscated over Time
By: Maryam Kouchaki and Francesca Gino
Despite our optimistic belief that we would behave honestly when facing the temptation to act unethically, we often cross ethical boundaries. This paper explores one possibility for why people engage in unethical behavior over time by suggesting that memory for their...
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- Article
Beyond Good Intentions: Prompting People to Make Plans Improves Follow-through on Important Tasks
By: Todd Rogers, Katherine L Milkman, Leslie K. John and Michael I. Norton
Many intend to stay fit but fail to exercise or eat healthfully; students intend to earn good grades but study too little; citizens intend to vote but fail to turnout. How can policymakers help people follow through on intentions like these? Plan-making, a tool that...
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- Article
Dirty Deeds Unwanted: The Use of Biased Memory Processes in the Context of Ethics
By: Maryam Kouchaki and Francesca Gino
- Article
A 'Present' for the Future: The Unexpected Value of Rediscovery
Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we use a "time capsule" paradigm to show that individuals underestimate the...
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- Article
The (Perceived) Meaning of Spontaneous Thoughts
By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton
Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as...
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- May 2014
- Case
Health Care Accountability: Examples in Cancer Treatment
By: Regina E. Herzlinger and Natalie Kindred
This case is designed to support a discussion of the importance of outcomes evidence in empowering the public to make better health care decisions, the desired level of transparency and accountability for health care providers, and the issues with current measuring and...
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Keywords:
Accountability;
Health Care;
Cancer;
Cancer Treatment;
Memorial Sloan Kettering Cancer Center;
Cancer Treatment Centers Of America;
Vantage Oncology;
Radiology;
Risk Adjustment;
Treatment Outcomes;
Health Care Outcomes;
Prostate Cancer;
Transparency;
Health Care and Treatment;
Risk Management;
Outcome or Result;
Health Industry;
United States
- May 2014
- Case
Cycle for Survival (A)
By: Das Narayandas, Kerry Herman and Noah Fisher
Katie Kotkins, director of Memorial Sloan Kettering Cancer Center's (MSKCC) Cycle for Survival fundraising event, had to determine the best avenue for continuing the event's success and momentum after its founder, Jennifer (Jen) Goodman Linn (HBS '99) passed away... View Details
- June 2013
- Case
Ron Ventura at Mitchell Memorial Hospital
By: Frank V. Cespedes and Heide Abelli
Mitchell Memorial Hospital is a 750-bed regional academic medical center in Ohio. Andy Prescott, Chief of the Cardiovascular Center, is reviewing the performance evaluations of his star vascular surgeon Ron Ventura. The evaluations, the result of a 360-degree...
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- June 2013
- Teaching Note
Ron Ventura at Mitchell Memorial Hospital (Brief Case)
By: Paul Swiercz, Heide Abelli and Frank V. Cespedes