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- October 2020
- Case
The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution
By: David J. Collis
This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix.
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- October 2020
- Case
When Institutions Fail: HIV/AIDS in the 1980s
By: Tom Nicholas and Christian Godwin
During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting...
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Keywords:
Ethics;
Policy;
Government And Politics;
Health;
History;
Rights;
media;
Organizations;
Business And Community Relations;
Religion;
Social Psychology;
Identity;
Prejudice And Bias;
Social Issues;
Public Opinion;
Pharmaceutical industry;
Biotechnology industry;
Health industry;
Journalism And News industry;
media And broadcasting industry;
Public Administration industry;
United States
- September 2020
- Case
Chip and Joanna Gaines' Magnolia Network
By: Anita Elberse and Julia McNicholas
Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more...
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Keywords:
Entertainment;
Television;
Superstars;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Television Entertainment;
Entrepreneurship;
Joint Ventures;
Innovation And Invention;
Marketing;
Strategy;
Entertainment And Recreation industry;
media And broadcasting industry
- August 2020
- Teaching Note
Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder
By: Rosabeth Moss Kanter and Joyce J. Kim
Teaching Note for Case No. 321-015. In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited...
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- August 2020
- Teaching Note
Sesame Workshop (C): Mission Critical Responses to Global and National Crises
By: Rosabeth Moss Kanter and Joyce J. Kim
Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led...
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- July 2020
- Supplement
Sesame Workshop (B): Celebrating 50 Years of Helping Kids Grow Smarter, Stronger, and Kinder
By: Rosabeth Moss Kanter and Joyce J. Kim
In 2019, Sesame Workshop celebrated its 50th anniversary while on a winning streak of social impact, innovation, and peak media and financial results. Over the past four years, CEO Jeff Dunn and his turnaround team exhibited values-driven leadership, instituted...
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- July 2020
- Case
Sesame Workshop (C): Mission Critical Responses to Global and National Crises
By: Rosabeth Moss Kanter and Joyce J. Kim
Beginning in March 2020, Sesame Workshop navigated a global pandemic and racial justice crisis, which caused unemployment, business shutdowns, school closures, and remote work. The CEO and team responded with new partnership using its assets and reinforcing its...
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- June 2020 (Revised October 2020)
- Case
Time Out: The Evolution from Media to Markets
By: Kate Barasz and Eva Ascarza
In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out—the global media and entertainment brand—had gone from a self-published counterculture publication in London...
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- June 2020
- Supplement
Comcast Corporation (B)
The (B) case, set in the summer of 2020, highlights the concern of Comcast CEO Brian Roberts, as the streaming war intensifies. In a short period of time several new streaming services, such as Disney+, Apple TV+, Quibi, and HBO Max were launched and cable subscription...
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- May 2020 (Revised September 2020)
- Case
Soofa: Displaying the Right Path?
By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and...
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Keywords:
Business Ventures;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Decision Making;
Decisions;
Ethics;
Geography;
Geopolitical Units;
Finance;
Investment;
Markets;
Market Entry And Exit;
Demand And Consumers;
Network Effects;
media;
Society;
Urban Development;
Sustainable Cities;
Technology;
Hardware;
Technology Platform;
Strategy;
Business Strategy;
Expansion;
Relationships;
Partners And Partnerships;
Capital;
Venture Capital;
Advertising industry;
Technology industry;
media And broadcasting industry;
North And Central America;
United States;
Massachusetts;
Cambridge
- April 2020
- Case
TiVo 2020
By: David B. Yoffie and Daniel Fisher
This short case provides an update on TiVo from 2016-2020. The case covers TiVo merger with Rovi, the turnover of several CEOs, and struggles on how to reposition its product business (the digital video recorder).
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- March 2020
- Case
Hotstar
By: Krishna G. Palepu and Kairavi Dey
Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages...
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- March 2020
- Teaching Note
Reawakening the Magic: Bob Iger and the Walt Disney Company
By: David J. Collis
Teaching Note for HBS No. 717-483.
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- March 2020 (Revised May 2020)
- Case
Redefining Mogul
By: George Serafeim, Ethan Rouen and Sarah Gazzaniga
Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had...
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Keywords:
Women;
Inclusion;
Technology;
Branding;
Social Impact;
Entrepreneurship;
Online Technology;
Information;
Knowledge Dissemination;
Gender;
Diversity;
Brands And Branding;
Expansion;
Strategy;
media;
Personal Development And Career;
Technology industry;
media And broadcasting industry;
United States
- March 2020
- Technical Note
Influencer Marketing
By: Jill Avery and Ayelet Israeli
Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for...
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- February 2020
- Teaching Note
Fake News at DER SPIEGEL (A), (B) and (C)
By: Aiyesha Dey and Jonas Heese
- November 2019
- Teaching Note
The Bundesliga in the U.S.
By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on...
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- September 2019 (Revised February 2020)
- Teaching Note
Fishbowl: Scaling Up
By: Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details
Keywords:
Communication Technologies;
Customer Value;
Value Chain;
Interpersonal Communication;
Talent And Talent Management;
Customer Value And Value Chain;
Entrepreneurship;
Business Model;
Growth And Development Strategy;
Marketing Strategy;
Advertising;
Product Marketing;
Two-sided Platforms;
Consumer Behavior;
Network Effects;
Emotions;
Motivation And Incentives;
Trust;
Software;
Technology Adoption;
Technology Platform;
Communications industry;
Employment industry;
media And broadcasting industry;
Technology industry;
Telecommunications industry;
United States
- September 2019 (Revised September 2019)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake...
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Keywords:
Facebook;
Fake News;
Mark Zuckerberg;
Donald Trump;
Algorithms;
Social Networks;
Partisanship;
Social Media;
App Development;
Instagram;
Whatsapp;
Smartphone;
Silicon Valley;
Office Space;
Digital Strategy;
Democracy;
Entry Barriers;
Online Platforms;
Controversy;
Tencent;
Agility;
Social Networking;
Gaming;
Gaming Industry;
Computer Games;
Mobile Gaming;
Messaging;
Monetization Strategy;
Advertising;
Online Advertising;
Business Ventures;
Acquisition;
Mergers And Acquisitions;
Business Growth And Maturation;
Business Headquarters;
Business Organization;
For-profit Firms;
Trends;
Communication;
Communication Technology;
Forms Of Communication;
Interactive Communication;
Interpersonal Communication;
Talent And Talent Management;
Crime And Corruption;
Voting;
Demographics;
Entertainment;
Games, Gaming, And Gambling;
Moral Sensibility;
Values And Beliefs;
Initial Public Offering;
Profit;
Revenue;
Geography;
Geographic Location;
Global Range;
Local Range;
Country;
Cross-cultural And Cross-border Issues;
Globalized Firms And Management;
Globalized Markets And industries;
Governing Rules, Regulations, And Reforms;
Government And Politics;
International Relations;
National Security;
Political Elections;
Business History;
Recruitment;
Selection And Staffing;
Information Management;
Information Publishing;
News;
Newspapers;
Innovation And Management;
Innovation Strategy;
Technological Innovation;
Knowledge Dissemination;
Human Capital;
Law;
Leadership Development;
Leadership Style;
Leading Change;
Business Or Company Management;
Crisis Management;
Goals And Objectives;
Growth And Development Strategy;
Growth Management;
Management Practices And Processes;
Management Style;
Management Systems;
Management Teams;
Managerial Roles;
Marketing Channels;
Social Marketing;
Network Effects;
Market Entry And Exit;
Market Platforms;
Two-sided Platforms;
Marketplace Matching;
industry Growth;
industry Structures;
Monopoly;
media;
Product Development;
Service Delivery;
Corporate Social Responsibility And Impact;
Mission And Purpose;
Organizational Change And Adaptation;
Organizational Culture;
Organizational Structure;
Public Ownership;
Problems And Challenges;
Business And Community Relations;
Business And Government Relations;
Groups And Teams;
Networks;
Rank And Position;
Opportunities;
Behavior;
Emotions;
Identity;
Power And Influence;
Prejudice And Bias;
Reputation;
Social And Collaborative Networks;
Status And Position;
Trust;
Society;
Civil Society Or Community;
Culture;
Public Opinion;
Social Issues;
Societal Protocols;
Strategy;
Adaptation;
Business Strategy;
Commercialization;
Competition;
Competitive Advantage;
Competitive Strategy;
Corporate Strategy;
Customization And Personalization;
Diversification;
Expansion;
Horizontal Integration;
Segmentation;
Information Technology;
Internet;
Mobile Technology;
Online Technology;
Software;
Technology Networks;
Technology Platform;
Web;
Web Sites;
Wireless Technology;
Valuation;
Advertising industry;
Communications industry;
Entertainment And Recreation industry;
Information industry;
Information Technology industry;
Journalism And News industry;
media And broadcasting industry;
Service industry;
Technology industry;
Telecommunications industry;
Video Game industry;
United States;
California;
Sunnyvale;
Russia
- August 2019 (Revised December 2019)
- Case
Zillow Offers: Winning Online Real Estate 2.0
By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically...
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