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- January 3, 2022
- Other Article
Pushing Social Media Platforms to Self-Regulate
By: Michael A. Cusumano, David B. Yoffie and Annabelle Gawer
- December 2021
- Article
Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly
By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use...
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Keywords:
Social Media;
Negative Press;
Twitter;
Political Affiliation;
Affect;
News;
Media;
Online Technology;
Emotions;
Perspective
- December 2021
- Article
Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations
By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing...
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- 2021
- Working Paper
The Political Economy of Anti-Bribery Enforcement
By: Lauren Cohen and Bo Li
This paper documents novel evidence on the influence of political incentives in the regulatory enforcement of foreign bribery. Using exogenous variation in the timing and geographic location of U.S. Congressional elections, we find that the probability of a Foreign...
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- November 5, 2021
- Article
Leaders: Stop Confusing Correlation with Causation
By: Michael Luca
We’ve all been told that correlation does not imply causation. Yet many business leaders, elected officials, and media outlets still make causal claims based on misleading correlations. These claims are too often unscrutinized, amplified, and mistakenly used to guide...
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- 2021
- Working Paper
Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate
By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky
We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to...
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- November 2021
- Case
EbonyLife Media (A)
- November 2021 (Revised December 2021)
- Supplement
EbonyLife Media (B)
- October 26, 2021
- Other Article
Social Media Companies Should Self-Regulate. Now
By: David B. Yoffie, Michael A. Cusumano and Annabelle Gawer
- 2021
- Chapter
Social Media Companies Should Self-Regulate. Now.
By: David B. Yoffie, Michael A. Cusumano and Annabelle Gawer
- September 2021
- Case
Katie Couric Media: Landing the First Client
By: N. Louis Shipley and William R. Kerr
In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental...
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- September 2021 (Revised December 2021)
- Case
STARZPLAY: Shooting for the Stars
By: Elie Ofek, Marco Bertini and Alpana Thapar
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and...
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Keywords:
Pricing;
Growth;
Profitability;
Subscription Business;
Business Model Innovation;
Fintech;
Subscription;
Performance Measurement;
Promotions;
International Marketing;
Streaming;
Competition;
Marketing;
Price;
Strategy;
Entrepreneurship;
Performance;
Measurement and Metrics;
Business Model;
Media and Broadcasting Industry;
Middle East;
North Africa
- August 2021
- Case
Camera IQ: Building Augmented Reality Brand Experiences in Social Media
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales...
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Keywords:
Brand Management;
Social Media;
Digital Marketing;
Virtual Reality;
Augmented Reality;
B2B;
E-commerce;
Technology Platform;
Marketing;
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Online Advertising;
Online Technology;
Growth Management;
Customer Relationship Management;
Customer Value and Value Chain;
Advertising Industry;
United States
- August 2021
- Case
Andreessen Horowitz’s Cultural Leadership Fund (A)
By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that...
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- July 2021 (Revised October 2021)
- Case
Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)
By: Nour Kteily, Deepak Malhotra and David Lane
As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,...
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Keywords:
Change;
Communication;
Policy;
Diversity;
Fairness;
Values and Beliefs;
Governance;
Employees;
Working Conditions;
Leading Change;
Leadership Style;
Mission and Purpose;
Organizational Culture;
Work-Life Balance;
Labor and Management Relations;
Conflict and Resolution;
Identity;
Social Issues;
Equality and Inequality;
Technology Platform;
Conflict Management;
Information Technology Industry;
United States
- July 2021
- Article
Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps
By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton
We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by...
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Keywords:
Pay Gap;
Perceived Wage Fairness;
Purchase Intention;
Gender;
Wages;
Fairness;
Perception;
Consumer Behavior
- July 2021
- Case
Kevin D. Johnson: To Be a Venture Capitalist or an Operator?
By: Jo Tango and Alys Ferragamo
In May of 2021, Kevin D. Johnson had just graduated from a rigorous Executive MBA program, and he quickly needed to decide on his next career move. Johnson was the founder and CEO of a successful media company, Johnson Media Inc., but his career goals had shifted while...
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- 2021
- Working Paper
Accounting for Product Impact in the Interactive Media and Services Industry
By: DG Park, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Social Media;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Corporate Social Responsibility and Impact;
Technology Industry