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  • 2022
  • Other Teaching and Training Material

Organizational Behavior Reading: Managing Differences
By: Robin Ely and Colleen Ammerman
This reading provides principles and practices managers can draw upon to leverage differences in social identities - such as gender and race - to create more effective work relationships, teams, and organizations. The Essential Reading's first section draws upon...  View Details
Keywords: Diversity; Groups and Teams; Prejudice and Bias; Identity; Management Practices and Processes
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  • 2021
  • Working Paper

Racial Inequality in Organizations: A Systems Psychodynamic Perspective
By: Sanaz Mobasseri, William Kahn and Robin Ely
This paper uses systems psychodynamic concepts to develop a theory about the persistence of racial inequality in U.S. companies, treating White men as the dominant group and Black people as an illustrative subordinate group. We theorize that this persistence is rooted...  View Details
Keywords: Systems Psychodynamics; Organizational Inequality; Masculinity; Equality and Inequality; Race; Gender; Identity; Power and Influence
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  • April 2021
  • Case

Glass-Shattering Leaders: Jack Rivkin
By: Boris Groysberg and Colleen Ammerman
Jack Rivkin’s innovative approach to hiring, developing, and retaining employees created opportunities for female analysts to thrive at the equity research department he led, and also made the entire department more effective. Rivkin fostered a culture of gender...  View Details
Keywords: Gender Inclusivity; Leadership; Organizational Culture; Gender; Talent and Talent Management
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  • September 2018
  • Article

Thoughts on the Workplace as a Masculinity Contest
By: R. Ely and Michael Kimmel
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  • December 2012
  • Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's...  View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
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  • February 2011 (Revised December 2012)
  • Case

Porsche: The Cayenne Launch
By: John Deighton, Jill Avery and Jeffrey Fear
Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV...  View Details
Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry
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  • 2010
  • Article

An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms
By: Robin J. Ely and Debra E. Meyerson
This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for "manly" behavior, prompting them to let go of...  View Details
Keywords: Safety; Goals and Objectives; Behavior; Organizational Culture; Performance Effectiveness; Gender; Emotions
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  • 2007
  • Chapter

Disrupting Gender, Revising Leadership
By: D. E. Meyerson, R. Ely and Laura Wernick
In this chapter, we present a case study of men on two off-shore oil platforms—a workplace that has traditionally rewarded men for their masculine displays of bravado and their interactions centered on proving masculinity—in which such displays and interactions were...  View Details
Keywords: Organizational Change and Adaptation; Safety; Leadership; Interpersonal Communication; Practice; Gender; Business Processes; Energy Industry
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  • 1 Aug 2007
  • Conference Presentation

Unmasking Manly Men: The Organizational Reconstruction of Masculine Identity
By: R. Ely and D. E. Meyerson
Keywords: Gender; Organizations; Identity
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  • 1 Aug 2006
  • Conference Presentation

Unmasking Manly Men: How Organizations Can Redefine the Boundaries of Masculine Identity
By: R. Ely
Keywords: Gender; Organizations; Identity
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  • 1 Aug 2006
  • Conference Presentation

Unmasking Manly Men: The Organizational Reconstruction of Masculine Identity
By: R. Ely and D. Meyerson
Keywords: Gender; Organizations; Identity
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  • Research Summary

Creating and Consuming Brand Meaning
By: Jill J. Avery
This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time.  It also explores how consumers use this meaning embedded in brands to construct their identities and live their...  View Details

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