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Publications

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    • Faculty Publications  (11)

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    • All HBS Web  (60)
      • Faculty Publications  (11)

      Masculinity Remove Masculinity →

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      • 2021
      • Working Paper

      A Systems Psychodynamic Perspective on the Persistence of Racial Inequality at Work

      By: Sanaz Mobasseri, Wiliam Kahn and Robin Ely
      This paper uses systems psychodynamic concepts to develop a theory about the persistence of racial inequality in U.S. companies, treating White men as the dominant group and Black people as an illustrative subordinate group. We theorize that this persistence is rooted...  View Details
      Keywords: Systems Psychodynamics; Race; Organizational Inequality; Masculinity
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      Mobasseri, Sanaz, Wiliam Kahn, and Robin Ely. "A Systems Psychodynamic Perspective on the Persistence of Racial Inequality at Work." Harvard Business School Working Paper, No. 22-052, December 2021.
      • April 2021
      • Case

      Glass-Shattering Leaders: Jack Rivkin

      By: Boris Groysberg and Colleen Ammerman
      Jack Rivkin’s innovative approach to hiring, developing, and retaining employees created opportunities for female analysts to thrive at the equity research department he led, and also made the entire department more effective. Rivkin fostered a culture of gender...  View Details
      Keywords: Gender Inclusivity; Leadership; Organizational Culture; Gender; Talent and Talent Management
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      Groysberg, Boris, and Colleen Ammerman. "Glass-Shattering Leaders: Jack Rivkin." Harvard Business School Case 421-074, April 2021.
      • September 2018
      • Article

      Thoughts on the Workplace as a Masculinity Contest

      By: R. Ely and Michael Kimmel
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      Ely, R., and Michael Kimmel. "Thoughts on the Workplace as a Masculinity Contest." Journal of Social Issues 74, no. 3 (September 2018): 628–634.
      • December 2012
      • Article

      Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

      By: Jill Avery
      I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's...  View Details
      Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
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      Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
      • February 2011 (Revised December 2012)
      • Case

      Porsche: The Cayenne Launch

      By: John Deighton, Jill Avery and Jeffrey Fear
      Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV...  View Details
      Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry
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      Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
      • 2010
      • Article

      An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms

      By: Robin J. Ely and Debra E. Meyerson
      This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for "manly" behavior, prompting them to let go of...  View Details
      Keywords: Safety; Goals and Objectives; Behavior; Organizational Culture; Performance Effectiveness; Gender; Emotions
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      Ely, Robin J., and Debra E. Meyerson. "An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms." Research in Organizational Behavior 30 (2010): 3–34.
      • 2007
      • Chapter

      Disrupting Gender, Revising Leadership

      By: D. E. Meyerson, R. Ely and Laura Wernick
      In this chapter, we present a case study of men on two off-shore oil platforms—a workplace that has traditionally rewarded men for their masculine displays of bravado and their interactions centered on proving masculinity—in which such displays and interactions were...  View Details
      Keywords: Organizational Change and Adaptation; Safety; Leadership; Interpersonal Communication; Practice; Gender; Business Processes; Energy Industry
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      Meyerson, D. E., R. Ely, and Laura Wernick. "Disrupting Gender, Revising Leadership." In Women and Leadership: The State of Play and Strategies for Change, edited by D. Rhode and B. Kellerman. Warren Bennis book. Jossey-Bass, 2007.
      • 1 Aug 2007
      • Conference Presentation

      Unmasking Manly Men: The Organizational Reconstruction of Masculine Identity

      By: R. Ely and D. E. Meyerson
      Keywords: Gender; Organizations; Identity
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      Ely, R., and D. E. Meyerson. "Unmasking Manly Men: The Organizational Reconstruction of Masculine Identity." Paper presented at the Academy of Management Annual Meeting, August 01, 2007.
      • 1 Aug 2006
      • Conference Presentation

      Unmasking Manly Men: How Organizations Can Redefine the Boundaries of Masculine Identity

      By: R. Ely
      Keywords: Gender; Organizations; Identity
      Citation
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      Ely, R. "Unmasking Manly Men: How Organizations Can Redefine the Boundaries of Masculine Identity." Paper presented at the American Sociological Association Annual Meeting, Montreal, Canada, August 01, 2006. (Invited Panelist.)
      • 1 Aug 2006
      • Conference Presentation

      Unmasking Manly Men: The Organizational Reconstruction of Masculine Identity

      By: R. Ely and D. Meyerson
      Keywords: Gender; Organizations; Identity
      Citation
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      Ely, R., and D. Meyerson. "Unmasking Manly Men: The Organizational Reconstruction of Masculine Identity." Paper presented at the American Sociological Association Annual Meeting, Montreal, Canada, August 01, 2006.
      • Research Summary

      Creating and Consuming Brand Meaning

      By: Jill J. Avery
      This vibrant stream explores how managers build meaning into their brands through narrative stories, and nurture, leverage, and maintain meaning over time.  It also explores how consumers use this meaning embedded in brands to construct their identities and live their...  View Details
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