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Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
- January 2018
- Case
Under Armour
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge...
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Keywords:
Under Armour;
Nike;
Adidas;
＂Jobs To Be Done;
Purpose Brands;
Entrepreneurship;
Customer Focus and Relationships;
Innovation Strategy;
Business Growth and Maturation;
Growth Management;
Innovation Leadership;
Sports Industry;
Apparel and Accessories Industry;
Fashion Industry;
Health Industry;
Technology Industry;
Retail Industry;
United States;
Maryland;
Baltimore
- September 2017
- Case
Under Armour: Evolution of a Purpose Brand
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan Palmer
After twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales — a feat only accomplished to date by competitors Nike and Adidas. At the heart of this...
View Details
Keywords:
Under Armour;
Nike;
Adidas;
＂Jobs To Be Done;
Purpose Brands;
Entrepreneurship;
Customer Focus and Relationships;
Innovation Strategy;
Business Growth and Maturation;
Growth Management;
Innovation Leadership;
Sports Industry;
Apparel and Accessories Industry;
Fashion Industry;
Health Industry;
Technology Industry;
Retail Industry;
United States;
Maryland;
Baltimore
- 1 Jun 2015
- Conference Presentation
Empirical Research Opportunities on Inspection and Compliance
- March 2010 (Revised May 2010)
- Case
Design Creates Fortune: 2000 Tower Oaks Boulevard
By: John D. Macomber and Griffin James
A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the...
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- November 2009 (Revised June 2012)
- Case
Jody Leleck at Broad Acres (A)
By: Paul W. Marshall and Andrew Goldin
Jody Leleck has been appointed the principal of Broad Acres Middle School in Montgomery County, Maryland. The school is underperforming all other schools in the district, and she has been asked to improve the performance.
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- 2009
- Book
Leading for Equity: The Pursuit of Excellence in the Montgomery County Public Schools
By: Stacey M. Childress, Dennis Doyle and David A. Thomas
Leading for Equity tells the compelling story of the Montgomery County (Maryland) Public Schools and its transformation—in less than a decade—into a system committed to breaking the links between race and class and academic achievement. In chapters organized around six...
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- November 2006
- Article
Making It Safe: The Effects of Leader Inclusiveness and Professional Status on Psychological Safety and Improvement Efforts in Health Care Teams
By: Ingrid Marie Nembhard and A. Edmondson
- February 1998 (Revised November 2002)
- Case
Meadowlands
By: Arthur I Segel and William J. Poorvu
In February 1998, developers Ted Leonard and Charlie Sexton are attempting to acquire and develop a large multifamily site in Maryland, north of Washington, D.C. They are attempting to win financing and government approvals to develop a new kind of product for the...
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- June 1991 (Revised January 1996)
- Teaching Note
Grosvenor Park, Teaching Note
By: William J. Poorvu and Katherine Sweetman
Teaching Note for (9-390-010).
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- August 1989 (Revised May 1991)
- Case
Grosvenor Park
By: William J. Poorvu and Katherine Sweetman
Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing...
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