Filter Results
:
(4,529)
Show Results For
-
All HBS Web
(10,115)
- Faculty Publications (4,529)
Show Results For
-
All HBS Web
(10,115)
- Faculty Publications (4,529)
Page 1 of
4,529
Results
→
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
View Details
Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- April 2024
- Supplement
Recycle & Re-Match: The Future of Soccer Turfs
By: George Serafeim
Keywords:
Carbon Emissions;
Carbon Abatement;
Sustainability;
Recycling;
Waste Management;
Technology;
Entrepreneurial Management;
Entrepreneurship;
Business Growth and Maturation;
Business Model;
Decisions;
Energy Conservation;
Investment Return;
Profit;
Technological Innovation;
Patents;
Growth and Development Strategy;
Market Entry and Exit;
Digital Platforms;
Wastes and Waste Processing;
Business Strategy;
Competition;
Expansion;
Technology Adoption;
Sports;
Environmental Sustainability;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Denmark;
Netherlands;
France;
United States;
Pennsylvania;
Europe
Serafeim, George. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Multimedia/Video Supplement 124-707, April 2024.
- April 3, 2024
- Article
How Automakers Can Address Resistance to Self-Driving Cars
By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge
Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day...
View Details
Keywords:
Technology Adoption;
Consumer Behavior;
Government Legislation;
Prejudice and Bias;
Auto Industry;
Auto Industry
Agarwal, Stuti, Julian De Freitas, and Carey K. Morewedge. "How Automakers Can Address Resistance to Self-Driving Cars." Harvard Business Review (website) (April 3, 2024).
- April 2024
- Case
Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight Loss Drugs
By: Joseph L. Badaracco, Tom Quinn and John Schultz
Danish pharmaceutical company Novo Nordisk was owned by a charitable foundation, and since its founding in the 1920s had focused on producing insulin to treat diabetes. In 2017, however, it released Ozempic, a diabetes treatment with the revolutionary side effect of...
View Details
Keywords:
Cost vs Benefits;
Decisions;
Judgments;
Values and Beliefs;
Global Strategy;
Health Care and Treatment;
Patents;
Growth and Development Strategy;
Growth Management;
Product Positioning;
Supply and Industry;
Supply Chain;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Philanthropy and Charitable Giving;
Opportunities;
Social Issues;
Equality and Inequality;
Pharmaceutical Industry;
Pharmaceutical Industry;
Denmark;
United States;
Europe;
China;
India;
Middle East;
North Africa
- April 2024
- Article
Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior
By: Raymond Kluender
Pay-as-you-go contracts reduce minimum purchase requirements which may increase market participation. We randomize the introduction and price(s) of a novel pay-as-you-go contract to the California auto insurance market where 17 percent of drivers are uninsured. The...
View Details
Kluender, Raymond. "Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior." Review of Financial Studies 37, no. 4 (April 2024): 1118–1148.
- March–April 2024
- Article
Retailers and Health Systems Can Improve Care Together
By: Robert S. Huckman, Vivian S. Lee and Bradley R Staats
Health systems are struggling to address the many shortcomings of health care delivery: rapidly growing costs, inconsistent quality, and inadequate and unequal access to primary and other types of care. However, if retailers and health systems were to form strong...
View Details
Keywords:
Health Care;
Retail;
Retailers;
Consumer;
Health Care and Treatment;
Value;
Consumer Behavior;
Business Model;
Partners and Partnerships;
Health Industry;
Health Industry;
United States
Huckman, Robert S., Vivian S. Lee, and Bradley R Staats. "Retailers and Health Systems Can Improve Care Together." Harvard Business Review 102, no. 2 (March–April 2024): 120–127.
- March 2024
- Case
Angel City Football Club: Scoring a New Model
By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
In January 2024, Kara Nortman, Julie Uhrman, and Natalie Portman, the founders of Angel City Football Club (ACFC) were developing the club’s first three-year strategic plan. Founded in 2020, ACFC had a star-studded investor group, including Portman and celebrities such...
View Details
- March 2024
- Case
Teamworks: Tackling a Forecasting Fumble (A)
By: N. Louis Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
View Details
Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Sports Industry;
Sports Industry;
United States;
North Carolina
- March 2024
- Supplement
Teamworks: Tackling a Forecasting Fumble (B)
By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional...
View Details
Keywords:
Acquisition;
Business Growth and Maturation;
Communication Strategy;
Decisions;
Forecasting and Prediction;
Business Cycles;
Technological Innovation;
Sports;
Growth and Development Strategy;
Resource Allocation;
Marketing;
Sales;
Business Strategy;
Expansion;
Sports Industry;
Sports Industry;
United States;
North Carolina
- March 2024
- Case
Kashat: Navigating the Uncertainties of the Egyptian Fintech Market
By: Paul A. Gompers and Ahmed Dahawy
Karim Nour, the founder of Kashat, an Egyptian nano-lending fintech company, is contemplating how to manage the growth of his startup. Over the summer of 2022, Kashat's loan disbursements had grown by nearly 40%, fueled by macroeconomic instability in Egypt. However,...
View Details
- March 2024
- Case
Masterpiece for the Masses: The First Art Exchange ARTEX
By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan
Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow...
View Details
Keywords:
Assets;
Trading;
Art Market;
Art Fair;
Tokenization;
Democratization;
Exchange Traded Fund;
Diversification;
Price Monitoring;
Trends And Opportunities;
Financial Liquidity;
Financial Markets;
Arts;
Financial Strategy;
Initial Public Offering;
Investment;
Investment Return;
Technological Innovation;
Business Model;
Trends;
Stocks;
Financial Instruments;
Financial Services Industry;
Paris;
France
- March 2024
- Case
Ava DuVernay's Array: Disrupting the Hollywood Film Industry
By: Anita Elberse and Morgan Brewton-Johnson
In February 2023 acclaimed filmmaker Ava DuVernay is filming her latest movie, Origin, a daring adaptation of Isabel Wilkerson’s book Caste: The Origins of Our Discontents. With Origin, DuVernay is pioneering a method to finance the endeavor—through a combination of...
View Details
Elberse, Anita, and Morgan Brewton-Johnson. "Ava DuVernay's Array: Disrupting the Hollywood Film Industry." Harvard Business School Case 524-071, March 2024.
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
View Details
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
View Details
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
View Details
- March 2024
- Teaching Note
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter S. Fader, Bruce Hardie and Michael Ross
Teaching Note for HBS Case No. 524-046. This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in...
View Details
- March 2024
- Case
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
View Details
Ascarza, Eva, Bruce Hardie, Michael Ross, and Peter S. Fader. "Madrigal: Conducting a Customer-Base Audit." Harvard Business School Case 524-046, March 2024.
- 2024
- Working Paper
Appropriate Entrepreneurship? The Rise of China and the Developing World
By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang
Global innovation and entrepreneurship has traditionally been dominated by a handful
of high-income countries, especially the US. This paper investigates the international
consequences of the rise of a new hub for innovation, focusing on the dramatic
growth of...
View Details
Lerner, Josh, Junxi Liu, Jacob Moscona, and David Yang. "Appropriate Entrepreneurship? The Rise of China and the Developing World." Harvard Business School Working Paper, No. 24-061, March 2024.
- March 2024
- Case
East Rock Capital: 'Talent is the Best Asset Class'
By: Boris Groysberg, Sarah L. Abbott and Izzy Yeoh
Adam Shapiro and Graham Duncan launched East Rock Capital, LLC in 2006 with a seed investment from Stuart Miller, executive chairman of Lennar Corporation. East Rock managed long-term assets for high-net-worth families, primarily working with external managers who had...
View Details
Keywords:
Alternative Assets;
Hiring;
HNW Products And Services;
Recruiting;
Marketing Strategy;
Hedge Funds;
Wealth Management;
Asset Management;
Private Equity;
Financial Institutions;
Financial Services Industry;
United States
Groysberg, Boris, Sarah L. Abbott, and Izzy Yeoh. "East Rock Capital: 'Talent is the Best Asset Class'." Harvard Business School Case 424-017, March 2024.
- March 2024
- Case
Unintended Consequences of Algorithmic Personalization
By: Eva Ascarza and Ayelet Israeli
“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for...
View Details
Keywords:
Race;
Gender;
Marketing;
Diversity;
Customer Relationship Management;
Prejudice and Bias;
Customization and Personalization;
Technology Industry;
Technology Industry;
United States
Ascarza, Eva, and Ayelet Israeli. "Unintended Consequences of Algorithmic Personalization." Harvard Business School Case 524-052, March 2024.