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Markets →
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants.
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Keywords:
Marketing Communications;
Salesforce Management;
Decision Making;
Performance Effectiveness;
Management Teams;
Beauty and Cosmetics Industry;
United States
Quelch, John A. "Mary Kay Cosmetics, Inc.: Marketing Communications." Harvard Business School Case 583-068, January 1983. (Revised June 1985.)
- January 1983 (Revised September 1983)
- Case
E.T. Phone Home, Inc.: Forecasting Business Demand
By: John F. Cady and Frank V. Cespedes
Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget.
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Keywords:
Budgets and Budgeting;
Forecasting and Prediction;
Marketing Strategy;
Demand and Consumers;
Business Processes;
Technology
Cady, John F., and Frank V. Cespedes. "E.T. Phone Home, Inc.: Forecasting Business Demand." Harvard Business School Case 583-121, January 1983. (Revised September 1983.)
- Article
Variance-Minimizing Monetary Policies with Lagged Price Adjustment and Rational Expectations
By: Jerry R. Green and Seppo Honkapohja
This paper considers a macroeconomic model with rational expectations in which prices are incompletely flexible. Markets therefore fail to clear. In such a model monetary policy is not neutral. The variance of real and nominal quantities and interest rates is sensitive...
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Green, Jerry R., and Seppo Honkapohja. "Variance-Minimizing Monetary Policies with Lagged Price Adjustment and Rational Expectations." European Economic Review 20, nos. 1-3 (January 1983): 123–141.
- December 1982 (Revised November 2006)
- Background Note
Note on Futures Contracts
By: David E. Bell
Provides an introduction to futures contracts, what they are, what their use in hedging is, and their usefulness in providing forecasts. Also covers basic risk. Includes a list of commodities currently traded in futures markets and the necessary properties of a...
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Keywords:
Futures and Commodity Futures
Bell, David E. "Note on Futures Contracts." Harvard Business School Background Note 183-126, December 1982. (Revised November 2006.)
- November 1982
- Case
Worcester Textile Co.: Marketing Worsted Fabrics
Tedlow, Richard S. "Worcester Textile Co.: Marketing Worsted Fabrics." Harvard Business School Case 383-072, November 1982.
- November 1982 (Revised June 1983)
- Case
Casual Male: Off-Price Men's Apparel Retailing
Tedlow, Richard S. "Casual Male: Off-Price Men's Apparel Retailing." Harvard Business School Case 383-052, November 1982. (Revised June 1983.)
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,...
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Keywords:
Consumer Behavior;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Crisis Management;
Health Care and Treatment;
Pharmaceutical Industry
Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
- Article
The Organizational Context of Market Research Use
By: Rohit Deshpandé
Deshpandé, Rohit. "The Organizational Context of Market Research Use." Journal of Marketing 46, no. 4 (Fall 1982): 98–108.
- August 1982 (Revised September 1991)
- Case
Rockwell International (A)
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to...
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Keywords:
Transformation;
Decisions;
Management Analysis, Tools, and Techniques;
Markets;
Industry Structures;
Business Strategy;
Competition;
Manufacturing Industry;
United States
Porter, Michael E. "Rockwell International (A)." Harvard Business School Case 383-019, August 1982. (Revised September 1991.)
- 1982
- Chapter
The Capacity Expansion Process in a Growing Oligopoly: The Case of Corn Wet Milling
By: A. Michael Spence and M. E. Porter
- July 1982 (Revised December 1984)
- Case
Esmark, Inc. (A)
Involves the management of a firm with a market value of a going concern that is less than its breakup value. How does management maximize value for shareholders in this environment?
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Fruhan, William E., Jr. "Esmark, Inc. (A)." Harvard Business School Case 283-013, July 1982. (Revised December 1984.)
- July 1982 (Revised July 2004)
- Case
Esmark, Inc. (B)
Esmark's management sells its most valuable business and its most unattractive business in an effort to reposition itself and maximize shareholder value.
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Keywords:
Business Exit or Shutdown;
Product Positioning;
Business and Shareholder Relations;
Reputation;
Value
Fruhan, William E., Jr. "Esmark, Inc. (B)." Harvard Business School Case 283-014, July 1982. (Revised July 2004.)
- July 1982 (Revised May 1992)
- Case
Danton's: The Specialty Store Men's Apparel Business
Tedlow, Richard S. "Danton's: The Specialty Store Men's Apparel Business." Harvard Business School Case 583-008, July 1982. (Revised May 1992.)
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall...
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Keywords:
Factories, Labs, and Plants;
Cost;
Analytics and Data Science;
Brands and Branding;
Performance Capacity;
Competitive Strategy;
Construction Industry
Shapiro, Roy D. "Ellis Manufacturing Co." Harvard Business School Case 682-103, June 1982. (Revised May 1995.)
- May 1982
- Article
Assessing Competition in the Market for Corporate Acquisitions
By: R. S. Ruback
Ruback, R. S. "Assessing Competition in the Market for Corporate Acquisitions." Seminar on the Analysis of Security Prices, Proceedings 27, no. 1 (May 1982): 251–270.
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers...
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Keywords:
Advertising;
Decisions;
Price;
Markets;
Distribution Channels;
Production;
Mathematical Methods;
Competitive Strategy;
Apparel and Accessories Industry
Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits." Harvard Business School Case 582-134, April 1982. (Revised June 1993.)
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper....
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Keywords:
Product Marketing;
Product;
Technological Innovation;
Supply and Industry;
Competitive Advantage;
Consumer Products Industry;
United States
Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
- February 1982 (Revised May 1992)
- Case
MCI Telecommunications Corp. (A): Corporate and Marketing Strategy
By: John F. Cady and Frank V. Cespedes
Cady, John F., and Frank V. Cespedes. "MCI Telecommunications Corp. (A): Corporate and Marketing Strategy." Harvard Business School Case 582-106, February 1982. (Revised May 1992.)
- February 1982 (Revised August 1984)
- Case
Jordan Marsh Co.: Merchandising Men's Tailored Clothing
Tedlow, Richard S. "Jordan Marsh Co.: Merchandising Men's Tailored Clothing." Harvard Business School Case 582-149, February 1982. (Revised August 1984.)
- February 1982 (Revised June 1990)
- Case
Massey-Ferguson Ltd.—1980
By: Carliss Y. Baldwin and Scott P. Mason
Massey Ferguson began fiscal year 1981 in default on $2.5 billion of outstanding debt. The company's future depends on the ability of lenders, the governments of Canada and Ontario, and management, to agree on a refinancing plan. The case reviews Massey's performance...
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Keywords:
Financial Condition;
Financial Markets;
Financing and Loans;
Insolvency and Bankruptcy;
Financial Strategy;
Borrowing and Debt;
Corporate Finance;
Canada
Baldwin, Carliss Y., and Scott P. Mason. "Massey-Ferguson Ltd.—1980." Harvard Business School Case 282-043, February 1982. (Revised June 1990.)