Publications

Publications

Filter Results : (1) Arrow Down

Show Results For

Marketing-operations Interface Remove Marketing-operations Interface →

Page 1 of 1 Result

Are you looking for?

→ Search All HBS Web
  • September 2020
  • Article

Customer Supercharging in Experience-Centric Channels
By: David R. Bell, Santiago Gallino and Antonio Moreno
We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and...  View Details
Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry
Related

Are you looking for?

→ Search All HBS Web