Show Results For
-
All HBS Web
(1,509)
- Faculty Publications (142)
Show Results For
-
All HBS Web
(1,509)
- Faculty Publications (142)
- August 2005 (Revised August 2007)
- Background Note
Why Study Emerging Markets
- July 2003 (Revised March 2004)
- Case
XM Satellite Radio (A)
- June 2003 (Revised October 2003)
- Case
Habitat for Humanity International: Brand Valuation
- 2003
- Book
How Customers Think: Essential Insights into the Mind of the Markets
- October 2002 (Revised August 2007)
- Background Note
Entrepreneurial Marketing: Learning from High-Potential Ventures
- February 2001 (Revised June 2002)
- Case
Customer Value Measurement at Nortel Networks--Optical Networks Division
- Article
Businessmen and Land Ownership in the Late Nineteenth Century
- February 1996 (Revised February 2008)
- Case
Toshiba: Ome Works
- 1994
- Book
Adding Value: Brands and Marketing in Food and Drink
- June 1987 (Revised May 1990)
- Case
John Deere Component Works (B)
- Research Summary
Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Innovating in Energy: Learning from High-Potential Ventures
My work at HBS has always focused on high-potential ventures. Most recently, these have been professionally financed start-ups and buyouts in newly emerging energy and cleantech businesses. These ventures tend to be based on innovative insights into technology and... View Details
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
- Research Summary
Overview
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- Research Summary
Overview
- Forthcoming
- Article