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- February 2021
- Case
Threadless: The Renewal of an Online Community
By: Shane Greenstein, Karim Lakhani and Christian Godwin
Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...
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Keywords:
Business Model;
Decision Making;
Entrepreneurship;
innovation And Invention;
Leading Change;
Management;
marketing;
Product Launch;
Operations;
Supply Chain;
Distribution;
Networks;
Sales;
Strategy;
Adaptation;
Technology;
Software;
Technology Platform;
Apparel And Accessories Industry;
Technology Industry;
North America
- 2021
- Working Paper
Connecting Expected Stock Returns to Accounting Valuation Multiples: A Primer
By: Akash Chattopadhyay, Matthew R. Lyle and Charles C.Y. Wang
We outline a framework in which accounting “valuation anchors" could be connected to expected stock returns. Under two general conditions, expected log returns is a log-linear function of a valuation (market value-to-accounting) multiple and the expected growth in the...
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Keywords:
Expected Returns;
Present Value;
Investment Return;
Accounting;
Valuation;
Information;
Framework
- January 2021
- Technical Note
Tales of Life-changing Innovations: Early Detection, Precise Diagnoses | Note on the Development of Coronary Bypass Arterial Grafting (CABG) (through 2000)
By: Amar Bhidé, Srikant M. Datar and Fabio Villa
- January 2021 (Revised February 2021)
- Case
Tech with a Side of Pizza: How Domino's Rose to the Top
By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...
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Keywords:
Digital Marketing;
Digital Technology;
Innovation;
Scaling;
Data Analytics;
Technological innovation;
Technology;
Strategy;
Management;
marketing;
Operations;
Human Resources;
Entrepreneurship;
Change Management;
Analysis;
Performance;
Customers;
Growth And Development;
Competitive Advantage;
Employees;
Training;
Leadership Development;
Food And Beverage Industry;
Technology Industry;
United States
- December 2020
- Case
Tencent: Combining Technology and Culture
By: Elie Ofek, Billy Chan and Dawn H. Lau
Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural...
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Keywords:
Media Franchise;
marketing;
market Entry And Exit;
Product Launch;
Strategy;
Culture;
China
- December 2020
- Technical Note
Tales of Life-changing Innovations: Without Cutting In | Note on the Development of Endoscopy (through the 1990s)
By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
- December 2020
- Supplement
Tales of Life-changing Innovations: Minimally Invasive | Note on the Development of Laparoscopic Surgery (B) (2000-2005)
By: Amar Bhidé, Srikant M. Datar and Caitlin Bowler
- December 2020
- Technical Note
Tales of Life-changing Innovations: Beyond traditional X-rays | Note on the Development of Computed Tomography (through the 1990s)
By: Amar Bhide, Srikant M. Datar and Katherine Stebbins
- December 2020
- Case
Tales of Life-changing Innovations: Controversial Blockbuster | Note on the Development of Prozac (through 1999)
By: Amar Bhide, Srikant M. Datar and Katherine Stebbins
- December 2020
- Technical Note
Tales of Life-changing Innovations: Living Drugs | Note on the Development of CAR-T Therapies (through 2019)
By: Amar Bhidé and Srikant M. Datar
- December 2020
- Technical Note
Tales of Life-changing Innovations: Minimally Invasive | Note on the Development of Laparoscopic Surgery (through the 1990s)
By: Amar Bhide, Srikant M. Datar and Caitlin Bowler
- December 2020
- Technical Note
Tales of Life-changing Innovations: High Quality and Radiation Free | Note on the Development of Magnetic Resonance Imaging (through the 1990s)
By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins
- Article
How Long Can a Company Thrive Doing Just One Thing?
By: Andy Wu and Scott Duke Kominers
The news that the chat app Slack was being sold to veteran customer relationship management company Salesforce for $27.7 billion raised a lot of eyebrows. Why sell after a year of explosive growth? The deal, however, epitomizes a question facing so-called best-of-breed...
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- December 2020
- Case
Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)
By: Rembrand Koning, Elie Ofek and Nicole Keller
An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.
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- December 2020 (Revised December 2020)
- Case
Kerry Group: Inspiring Food, Nourishing Life
By: Forest L. Reinhardt, Jose B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker
The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition...
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- Article
Soul and Machine (Learning)
By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to...
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- December 2020
- Article
Different Founders, Different Firms: A Comparative Analysis of Academic and Non-academic Startups
By: Maria P. Roche, Annamaria Conti and Frank T. Rothaermel
What role do differences in founders' occupational backgrounds play in new venture performance? Analyzing a novel dataset of 2,998 founders creating 1,723 innovative startups in biomedicine, we find that the likelihood and hazard of achieving a liquidity event are...
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- 2020
- Working Paper
Biased Sampling of Early Users and the Direction of Startup Innovation
By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's ‘beta testers’ on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use...
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- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....
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Keywords:
Start-up Growth;
Startup;
Positioning;
Targeting;
Go To Market Strategy;
B2b Vs. B2c;
B2b2c;
Health ＆ Wellness;
Ai;
Machine Learning;
Female Ceo;
Female Protagonist;
Science-based;
Science And Technology Studies;
Ecommerce;
Applications;
Dtc;
Direct To Consumer Marketing;
Us Health Care;
＂usa,＂;
Innovation;
Pricing;
Business Growth;
Segmentation;
Distribution Channels;
Growth And Development Strategy;
Business Startups;
Science-based Business;
Health;
innovation And Invention;
marketing;
Technology;
Business Growth And Maturation;
Health Industry;
Technology Industry;
Insurance Industry;
Information Technology Industry;
Food And Beverage Industry;
Israel;
United States
- November 2020
- Technical Note
Tales of Life-changing Innovations: Early Detection, Precise Diagnoses | Note on the Development of Mammography (though 2000)
By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins