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    • Faculty Publications  (292)

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    • All HBS Web  (7,368)
      • Faculty Publications  (292)

      Market Platforms Remove Market Platforms →

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      Market Platforms: Articles, Research, & Case Studies on Market Platforms– HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
      → Search All HBS Web
      • January 2021
      • Case

      eToro: Building the World’s Largest Social Trading Network

      By: Elie Ofek and Danielle Golan
      Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make...  View Details
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      Ofek, Elie, and Danielle Golan. "eToro: Building the World’s Largest Social Trading Network." Harvard Business School Case 521-057, January 2021.
      • December 2020
      • Case

      Urban Company

      By: Krishna G. Palepu
      Urban Company is an India based market platform that helps customers book home services and at home beauty services. The company differentiated itself by investing heavily in building customer trust. Rather than merely positioning itself as a lead generating...  View Details
      Keywords: Entrepreneurship; market platforms; Emerging markets; Strategy; Technology Industry; Service Industry; India
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      Palepu, Krishna G. "Urban Company." Harvard Business School Case 121-041, December 2020.
      • December 2020
      • Case

      eXp Realty and the Virbela platform

      By: Prithwiraj Choudhury, Jan Bena, David Rowat and Emma Salomon
      As he considered his plans for the future, Glenn Sanford, CEO of eXp World Holdings, Inc., faced an exciting conundrum. He had built the first all-remote real estate brokerage firm, eXp Realty, which had been growing exponentially and was thriving, even amidst the...  View Details
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      Choudhury, Prithwiraj, Jan Bena, David Rowat, and Emma Salomon. "eXp Realty and the Virbela platform." Harvard Business School Case 621-068, December 2020.
      • 2020
      • Working Paper

      Biased Sampling of Early Users and the Direction of Startup Innovation

      By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
      Using data from a prominent online platform for launching new digital products, we document that the composition of the platform's ‘beta testers’ on the day a new product is launched has a systematic and persistent impact on the venture's success. Specifically, we use...  View Details
      Keywords: Online Platforms; User Research; market platforms; Business Startups; Product Launch; Gender
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      Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Biased Sampling of Early Users and the Direction of Startup Innovation." Harvard Business School Working Paper, No. 21-059, November 2020.
      • 2020
      • Working Paper

      Dog Eat Dog: Measuring Network Effects Using a Digital Platform Merger

      By: Chiara Farronato, Jessica Fong and Andrey Fradkin
      Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We...  View Details
      Keywords: Digital Platforms; market platforms; Network Effects; Measurement And Metrics
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      Farronato, Chiara, Jessica Fong, and Andrey Fradkin. "Dog Eat Dog: Measuring Network Effects Using a Digital Platform Merger." NBER Working Paper Series, No. 28047, November 2020.
      • November 2020
      • Case

      Guild Education: Unlocking Opportunity for America's Workforce

      By: William A. Sahlman, Michael D. Smith, Nicole Tempest Keller and Alpana Thapar
      Founded in 2015, Guild Education is an education marketplace that connects employers and universities to provide employees with ‘education as a benefit.’ The Denver-based company is transforming traditional tuition assistance programs by facilitating direct payment by...  View Details
      Keywords: Education; market platforms; Technology; Employees; Social Enterprise; Education Industry; Technology Industry; Colorado
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      Sahlman, William A., Michael D. Smith, Nicole Tempest Keller, and Alpana Thapar. "Guild Education: Unlocking Opportunity for America's Workforce." Harvard Business School Case 821-050, November 2020.
      • November–December 2020
      • Article

      Rethinking the On-Demand Workforce

      By: Joseph B. Fuller, Manjari Raman, Allison Bailey and Nithya Vaduganathan
      As companies struggle with chronic skills shortages and changing labor demographics, a new generation of talent platforms, offering on-demand access to highly trained workers, has begun to help. These platforms include marketplaces for premium expertise (such as Toptal...  View Details
      Keywords: Talent Acquisition; platforms; Skilled Labor Recruitment; Gig Economy; Talent And Talent Management; Selection And Staffing; Online Technology; Strategy
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      Fuller, Joseph B., Manjari Raman, Allison Bailey, and Nithya Vaduganathan. "Rethinking the On-Demand Workforce." Harvard Business Review 98, no. 6 (November–December 2020): 96–103.
      • October 2020 (Revised December 2020)
      • Case

      AfricInvest: A Pan-African Investment Platform

      By: Victoria Ivashina and Youssef Abdel Aal
      The case is set in December 2018, when Ziad Oueslati, co-managing director and co-founder of AfricInvest, a leading pan-African private equity firm headquartered in Tunisia, was reflecting on the future direction of his firm. AfricInvest started as a traditional small...  View Details
      Keywords: Finance; Private Equity; Venture Capital; Strategy; Governance; Financial Services Industry; Tunisia; Africa; Middle East
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      Ivashina, Victoria, and Youssef Abdel Aal. "AfricInvest: A Pan-African Investment Platform." Harvard Business School Case 221-037, October 2020. (Revised December 2020.)
      • October 2020
      • Case

      Epic Games: Nineteen Eighty-Fortnight

      By: Andy Wu, Miaomiao Zhang and Christopher Zhang
      In the midst of intensifying public and political attention towards the market power of big technology, Epic Games in 2020 challenged the status quo that has existed for years in the Apple iOS and Google Android mobile application marketplaces and payment systems....  View Details
      Keywords: Mobile Platforms; Mobile App Industry; Mobile Payment Systems; Antitrust; Games, Gaming, And Gambling; Mobile Technology; Lawsuits And Litigation; Entrepreneurship; Competitive Strategy; United States
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      Wu, Andy, Miaomiao Zhang, and Christopher Zhang. "Epic Games: Nineteen Eighty-Fortnight." Harvard Business School Case 721-395, October 2020.
      • October 2020
      • Case

      Francisco Partners Private Credit Opportunity Fund

      By: Luis M. Viceira, John D. Dionne, Soracha Prathanrasnikorn and Ari Sunshine
      In April 2020, Scott Einsenberg, the Head of Credit at the private equity firm Francisco Partners, is deciding whether to go ahead with extending a private lending agreement to Eventbrite, Inc. (NYSE: EB), a leading global event management and online ticketing...  View Details
      Keywords: Private Debt; Private Credit; Industry Evolution; Private Equity; Investment; Analysis
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      Viceira, Luis M., John D. Dionne, Soracha Prathanrasnikorn, and Ari Sunshine. "Francisco Partners Private Credit Opportunity Fund." Harvard Business School Case 221-002, October 2020.
      • 2020
      • Working Paper

      Does Venture Capital Attract Human Capital? Evidence from a Randomized Field Experiment

      By: Shai Bernstein, Kunal Mehta and Richard Townsend
      Attracting talent is widely believed to be critical to the success of a startup. In this paper, we investigate whether potential employee interest in a startup is affected by venture capital funding. We do so by analyzing a field experiment conducted on Angel-List...  View Details
      Keywords: Startup; Funding; Venture Capital; Business Startups; Employees; Attitudes
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      Bernstein, Shai, Kunal Mehta, and Richard Townsend. "Does Venture Capital Attract Human Capital? Evidence from a Randomized Field Experiment." Harvard Business School Working Paper, No. 21-049, October 2020.
      • September 2020
      • Case

      Hot Wheels: Launching The Mixed Play Experience

      By: Elie Ofek, Andres Terech and Nicole Tempest Keller
      Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in...  View Details
      Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; marketing; Strategy; Los Angeles
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      Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020.
      • September 2020
      • Case

      True North: Pioneering Analytics, Algorithms and Artificial Intelligence

      By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
      True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented...  View Details
      Keywords: Artificial Intelligence; Technology; Management; Operations; Organizations; Leadership; Innovation And Invention; Business Model; Computer Industry; Technology Industry
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      Lakhani, Karim R., Kairavi Dey, and Hannah Mayer. "True North: Pioneering Analytics, Algorithms and Artificial Intelligence." Harvard Business School Case 621-042, September 2020.
      • September 2020
      • Case

      Summit Partners: Independent Vetcare

      By: Victoria Ivashina and Terrence Shu
      This case follows Summit Partners, a leading growth equity firm, as it evaluates an investment opportunity in IVC, a veterinary care group in the U.K. market. The case allows students to articulate and evaluate the investment thesis of this transaction. Additionally,...  View Details
      Keywords: Growth Equity; Investment Evaluation; Private Equity; Investment; Decision Making; Valuation
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      Ivashina, Victoria, and Terrence Shu. "Summit Partners: Independent Vetcare." Harvard Business School Case 221-024, September 2020.
      • September 2020
      • Case

      Uber at a Crossroads (2017)

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its...  View Details
      Keywords: Business Startups; Business Model; Customer Satisfaction; Fairness; Values And Beliefs; Price; Profit; Revenue; Investment; Government Legislation; Business History; Compensation And Benefits; Resignation And Termination; Employment; Wages; Lawfulness; Leadership Style; Leading Change; Management Style; market Entry And Exit; Two-sided platforms; Product Design; Organizational Culture; Problems And Challenges; Attitudes; Strategy; Competitive Strategy; Expansion; Transportation Networks; Mobile Technology; Technology platform; Valuation; Transportation Industry; Technology Industry; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Uber at a Crossroads (2017)." Harvard Business School Case 721-376, September 2020.
      • September 2020
      • Teaching Note

      Uber: Competing Globally

      By: Alexander J. MacKay
      Teaching Note for HBS Case No. 720-404.  View Details
      Keywords: Business Ventures; Business Growth And Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms And Management; Globalized markets And Industries; Governance; Governance Controls; Governing Rules, Regulations, And Reforms; Innovation And Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth And Development; Growth Management; markets; Demand And Consumers; Consumer Behavior; Network Effects; Emerging markets; market Design; market Entry And Exit; market Participation; Supply And Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business And Community Relations; Business And Government Relations; Business And Stakeholder Relations; Labor And Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Technology; Mobile Technology; Technology platform; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North And Central America; United States; New York (city, Ny); New York (state, Us); South America; Colombia
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      MacKay, Alexander J. "Uber: Competing Globally." Harvard Business School Teaching Note 721-387, September 2020.
      • August 2020 (Revised October 2020)
      • Case

      1928 Diagnostics: Fighting Antibiotics Resistance

      By: Ariel D. Stern and Daniela Beyersdorfer
      In 2019, the co-founders of the Swedish medical start-up 1928 Diagnostics, CEO Dr. Kristina Lagerstedt and COO Dr. Susanne Staaf, had to pick the right business model to commercialize their novel technology to hospitals and health care providers. Developed in...  View Details
      Keywords: Health Care And Treatment; Entrepreneurship; Leadership; Science-based Business; Growth And Development Strategy; Business Growth And Maturation; Business Model; Technology; Health Industry; Medical Devices And Supplies Industry; Technology Industry; Europe; Sweden
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      Stern, Ariel D., and Daniela Beyersdorfer. "1928 Diagnostics: Fighting Antibiotics Resistance." Harvard Business School Case 621-025, August 2020. (Revised October 2020.)
      • August 2020 (Revised September 2020)
      • Case

      Migros Turkey: Scaling Online Operations (A)

      By: Antonio Moreno and Gamze Yucaoglu
      The case opens in November 2019 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are contemplating what the best fulfillment format and...  View Details
      Keywords: Retail; Grocery; Business Model; Emerging markets; For-profit Firms; Strategy; Technology platform; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Turkey
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      Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (A)." Harvard Business School Case 621-026, August 2020. (Revised September 2020.)
      • August 2020 (Revised August 2020)
      • Case

      Just Arrived: Integrating Refugees in Sweden

      By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej
      In April 2020, Lisa Tengberg, Harvard Business School MBA Candidate, submitted a paper on Just Arrived, an online platform which matched newly-arrived immigrants with employers in Sweden. The case describes the European refugee crisis and different approaches in...  View Details
      Keywords: Immigration; Employment; Integration; Business Model; Social Entrepreneurship; Growth And Development Strategy; Employment Industry; Sweden; Italy; Germany
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      Trelstad, Brian, Emilie Billaud, and Mette Fuglsang Hjortshoej. "Just Arrived: Integrating Refugees in Sweden." Harvard Business School Case 321-040, August 2020. (Revised August 2020.)
      • August 2020 (Revised November 2020)
      • Case

      Gogoro: From Electric Scooter to Energy Platform

      By: Tarun Khanna and Billy Chan
      The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric...  View Details
      Keywords: Entrepreneurship; Technology; Energy; Organizational Change And Adaptation; Strategy; Taiwan
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      Khanna, Tarun, and Billy Chan. "Gogoro: From Electric Scooter to Energy Platform." Harvard Business School Case 721-379, August 2020. (Revised November 2020.)
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      Are you looking for?

      Market Platforms: Articles, Research, & Case Studies on Market Platforms– HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
      → Search All HBS Web
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