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Faculty

Mark L. Egan

Mark Egan is the Mark Kingdon Associate Professor of Business Administration in the Finance Unit, teaching Corporate Financial Operations to MBA students. Professor Egan’s research concentrates on the intersection of corporate finance and industrial organization. His current research agenda explores how consumers access financial markets through banks and brokerage firms. His work has been cited...
Faculty

Mark N. Roberge

Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School.  He teaches Entrepreneurial Sales and Marketing in the second-year MBA program in the Fall term and The Entrepreneurial Manager and Startup Bootcamp in the first-year MBA program in the Spring and Winter terms.  Prior to HBS, Mark served as SVP of Global Sales and Services at HubSpot (NYSE:...

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  • March 2023 (Revised June 2023)
  • Case

Metaverse Wars
By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame...  View Details
Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption
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  • December 2019 (Revised February 2020)
  • Case

Facebook Faces the Regulators
By: Debora L. Spar
In the fall of 2019, Facebook and its CEO Mark Zuckerberg are facing increased scrutiny on multiple fronts. Regulators from around the globe are threatening the company with punitive measures. Users are organizing against it. But there is little consensus around what,...  View Details
Keywords: Facebook; Regulation; Media; Internet and the Web; Governance; Governing Rules, Regulations, and Reforms; Business and Government Relations; Social Media; Europe
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  • October 2019 (Revised January 2020)
  • Case

Fixing Facebook: Fake News, Privacy, and Platform Governance
By: David Yoffie and Daniel Fisher
Mark Zuckerberg founded Facebook based on the idea that connecting people was a fundamentally good thing—and a way to turn a handsome profit. But from the beginning, Facebook received criticism both for how it handled user privacy and how it curated user-generated...  View Details
Keywords: Platform; Governance; Privacy; Internet and the Web; Corporate Governance; Ethics; Business and Government Relations; Strategy; Digital Platforms; Web Services Industry
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  • August 2018 (Revised April 2023)
  • Case

Facebook—Can Ethics Scale in the Digital Age?
By: George A. Riedel and Carin-Isabel Knoop
Since its founding in 2004, Facebook has built a phenomenally successful business at global scale to become the fifth most valuable public company in the world. The revelation of Cambridge Analytica events in March 2018, where 78 million users' information was leaked...  View Details
Keywords: Facebook; Ethics; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Trust; Business Model; Corporate Accountability; Social Media
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  • November 2017
  • Editorial

Facebook, BlackRock, and the Case for Purpose-Driven Companies
By: George Serafeim
Purpose-driven companies have been shown to outperform their peers over the long term. But purpose-driven companies are also hard to come by. Why is that? Because purpose is costly. At the very least, it requires a credible commitment to that purpose. And credible...  View Details
Keywords: Facebook; BlackRock; Purpose; Corporate Purpose; ESG; Short-termism; Mission and Purpose; Corporate Governance; Leadership
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  • Editorial

What Mark Zuckerberg Understands About Corporate Purpose
By: George Serafeim
Keywords: Leadership; Facebook; Corporate Purpose; Mission; Mission And Purpose; Vision; Employee Engagement; Globalization; Inclusion; Capitalism
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