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- November 2019 (Revised February 2020)
- Case
Constellation Brands' Investment in Canopy Growth: Aiming High
By: Stuart C. Gilson and Sarah L. Abbott
In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s...
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- July 2018
- Article
Long-term Health Implications of Students' Friendship Formation During the Transition to University
By: Patrick Klaiber, A.V. Whillans and Frances Chen
Background:
The transition to university is a major life change wherein young adults’ primary support system shifts from the family to peers. Can change in social integration (operationalised as number of friends) during the first term at university contribute to... View Details
The transition to university is a major life change wherein young adults’ primary support system shifts from the family to peers. Can change in social integration (operationalised as number of friends) during the first term at university contribute to... View Details
- November 2014
- Teaching Note
Marketing Marijuana in Colorado
By: John A. Quelch
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case...
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Keywords:
Marketing Innovations;
Retail Government Services;
Public Health;
Agribusiness;
Customers;
Goods and Commodities;
Government and Politics;
Health;
Marketing;
Society;
Consumer Products Industry;
Distribution Industry;
Health Industry;
Public Administration Industry;
North and Central America
- September 2014 (Revised November 2014)
- Case
Marketing Marijuana in Colorado
By: John A. Quelch and David Lane
Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry....
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