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Publications

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  • All HBS Web  (52)
    • Faculty Publications  (7)

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    • All HBS Web  (52)
      • Faculty Publications  (7)

      Manufacturing Footprint Remove Manufacturing Footprint →

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      • July 2022 (Revised September 2022)
      • Case

      Birla Carbon Egypt: Building Soft Power in a Foreign Country

      By: Jeremy Friedman and Malini Sen
      Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla...  View Details
      Keywords: Acquisition; Family Business; Disruption; Transformation; Diversity; Trade; Energy; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Global Strategy; Government and Politics; Private Ownership; Civil Society or Community; Risk and Uncertainty; Value Creation; Industrial Products Industry; Rubber Industry; Egypt; Africa; India; Asia; Atlanta; United States
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      Friedman, Jeremy, and Malini Sen. "Birla Carbon Egypt: Building Soft Power in a Foreign Country." Harvard Business School Case 723-003, July 2022. (Revised September 2022.)
      • January 2018
      • Supplement

      Fuyao Glass: Making Automotive Windshields

      By: Willy C. Shih
      This supplementary video shows the manufacturing process for automotive windshields. It is intended for use with HBS Case no. 618-007 Fuyao Glass: Americas Sourcing Decision.  View Details
      Keywords: Manufacturing; Manufacturing Industry; Manufacturing Footprint; Production Management; Production; Management; Auto Industry; China; United States
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      Shih, Willy C. "Fuyao Glass: Making Automotive Windshields." Harvard Business School Multimedia/Video Supplement 618-706, December 2017.
      • August 2017 (Revised September 2022)
      • Case

      Fuyao Glass America: Sourcing Decision

      By: Willy Shih
      In today's global economy, what are the factors that go into production location choice? This case is set in the world's second largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced...  View Details
      Keywords: Supply Chains; Globalization Of Supply Chain; Manufacturing Footprint; Manufacturing; Manufacturing Strategy; Global Strategy; Supply Chain; Globalization; Supply Chain Management; Production; Logistics; Strategy; Manufacturing Industry; Manufacturing Industry; United States; China
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      Shih, Willy. "Fuyao Glass America: Sourcing Decision." Harvard Business School Case 618-007, August 2017. (Revised September 2022.)
      • 2016
      • Book

      Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

      By: John A. Quelch
      The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

      Consumers, Corporations, and Public...  View Details
      Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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      Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.
      • January 2014
      • Case

      Boeing 787 Manufacturing Footprint

      By: Willy Shih
      This case looks at the outsourcing strategy for major subsystems of Boeing's 787 Dreamliner, and the risks and production consequences of letting go of core technology. It is intended to be used as a (B) case for 612-036 Boeing 737 Manufacturing Footprint: The Wichita...  View Details
      Keywords: Outsourcing; Outsourced Production; Boeing 787; Manufacturing Footprint; Systems Integration; Production; Supply Chain Management; Aerospace Industry; United States
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      Shih, Willy. "Boeing 787 Manufacturing Footprint." Harvard Business School Case 614-049, January 2014.
      • January 2013
      • Case

      Austal, Ltd. (A)

      By: Willy C. Shih, Margaret Pierson and Dawn H. Lau
      Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed...  View Details
      Keywords: Globalization; Global Markets; Economic Downturn; Design And Manufacturing; Preservation Of Capabilities; Shipbuilding; Global Footprint; Military Contracts; Geographic Location; Global Strategy; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Business Strategy; Corporate Strategy; Ship Transportation; Transportation Industry; Australia; United States; Alabama; Philippines
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      Shih, Willy C., Margaret Pierson, and Dawn H. Lau. "Austal, Ltd. (A)." Harvard Business School Case 613-025, January 2013.
      • Research Summary

      Managing sustainability in supply chains

      By: Michael W. Toffel
      I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations...  View Details
      Keywords: Environment; Environmental Performance; Environmental Regulation; Environmental Strategy; Regulation; Supply Chain; Supply Chain Management; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; California
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