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  • October 2018
  • Case

The Road to Mandalay: RMA Group in Myanmar
By: Sophus A. Reinert and Maria Fulwiler
Keywords: RMA Group; Mandalay; Kit Heffner; Kevin Whitcraft; Myanmar
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  • August 2014
  • Teaching Note

Peter Guber: The 'Me' vs. 'We' Brand
By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems...  View Details
Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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  • August 2014
  • Case

Peter Guber: The 'Me' vs. 'We' Brand
By: Stephen A. Greyser, William Ellet and Nelson Gayton
Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems...  View Details
Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
Related

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