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- Faculty Publications (3,193)
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford...
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Keywords:
Surveys;
Multinational Firms and Management;
Research;
Advertising;
Brands and Branding;
Energy Industry;
United States
Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
- March 1991 (Revised May 1991)
- Case
TBIRD: The Thai Business Initiative in Rural Development
During the period of 1987 to 1990, while Thailand had one of the fastest growing economies in the world (average growth rate of 12%), the income disparity between its rural and urban population (especially Bangkok City) was growing increasingly worse. Mechai...
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Rangan, V. Kasturi. "TBIRD: The Thai Business Initiative in Rural Development." Harvard Business School Case 591-099, March 1991. (Revised May 1991.)
- 1991
- Book
Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
By: K. B. Clark and T. Fujimoto
Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School Press, 1991.
- January 1991 (Revised March 1992)
- Case
USA Today
By: Robert L. Simons
USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday...
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Keywords:
Strategy;
Competitive Advantage;
Management Analysis, Tools, and Techniques;
Managerial Roles;
Forecasting and Prediction;
Growth and Development Strategy;
Risk Management;
Labor and Management Relations;
Organizational Change and Adaptation;
Risk and Uncertainty;
Journalism and News Industry;
United States
Simons, Robert L. "USA Today." Harvard Business School Case 191-004, January 1991. (Revised March 1992.)
- 1990
- Manual
Instructor's Manual for Strategic Management in Developing Countries
By: J. E. Austin and T. Kohn
- November 1990 (Revised June 1991)
- Case
American Airlines (A): Strategy in the 1990s
By: Jay W. Lorsch and Gary W. Loveman
American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge...
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Keywords:
Expansion;
Air Transportation;
Cost Management;
Customer Focus and Relationships;
Growth and Development Strategy;
Air Transportation Industry;
United States
Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
- November 1990 (Revised November 1991)
- Case
Time Inc. and New Magazine Development
By: David J. Collis and Nancy Donohue
Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989.
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Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development." Harvard Business School Case 391-110, November 1990. (Revised November 1991.)
- November 1990 (Revised April 1999)
- Case
General Motors: Packard Electric Division
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology...
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Keywords:
Business Divisions;
Cost;
Management Style;
Product Design;
Product Development;
Production;
Projects;
Groups and Teams;
Conflict and Resolution;
Technology;
Auto Industry
Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
- November 1990 (Revised January 2008)
- Case
Regency Plaza
By: William J. Poorvu and Richard E Crum
Designed to examine the process of project management during the development cycle of a luxury condominium building, exploring the issue of how the design, development strategy, project organization, and project personnel are interrelated. More specifically, looks at...
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Keywords:
Buildings and Facilities;
Design;
Construction;
Housing;
Management Practices and Processes;
Projects;
Luxury;
Real Estate Industry
Poorvu, William J., and Richard E Crum. "Regency Plaza." Harvard Business School Case 391-021, November 1990. (Revised January 2008.)
- November 1990 (Revised May 1994)
- Case
Microsoft Corp.: Office Business Unit
By: Marco Iansiti
Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing...
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Keywords:
Communication Strategy;
Cost Management;
Business or Company Management;
Time Management;
Product Development;
Programs;
Projects;
Information Infrastructure;
Applications and Software;
Information Technology Industry
Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
- November 1990
- Article
The Impact of Race on Managers' Experiences of Developmental Relationships
By: D. A. Thomas
Thomas, D. A. "The Impact of Race on Managers' Experiences of Developmental Relationships." Journal of Organizational Behavior 2, no. 4 (November 1990): 479–492.
- 1990
- Book
Strategic Management in Developing Countries
By: J. E. Austin and T. Kohn
Austin, J. E., and T. Kohn. Strategic Management in Developing Countries. New York: Free Press, 1990.
- September 1990
- Case
Bain & Co., Inc.: Growing the Business
Raises management issues facing Bain & Co. in formulating its future global strategy and implementation of that strategy.
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Keywords:
Global Strategy;
Management;
Business or Company Management;
Goals and Objectives;
Growth and Development Strategy;
Management Analysis, Tools, and Techniques;
Strategy;
Expansion;
Consulting Industry;
Service Industry
Yoshino, Michael Y. "Bain & Co., Inc.: Growing the Business." Harvard Business School Case 391-069, September 1990.
- September 1990 (Revised March 1993)
- Case
General Electric Plastics: Organizing the Marketing Function
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated...
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Rangan, V. Kasturi. "General Electric Plastics: Organizing the Marketing Function." Harvard Business School Case 591-029, September 1990. (Revised March 1993.)
- September 1990 (Revised November 1991)
- Supplement
Procter & Gamble Japan (C)
Updates the (A) case. The issues facing P&G were two-fold. 1) General manager, Japan--how to keep both the business and organization growing; 2) President, international--what role should the Japanese operation play in the P&G worldwide business?
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Keywords:
Business Offices;
Business Growth and Maturation;
Globalization;
Growth and Development Strategy;
Organizations;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Japan
Yoshino, Michael Y. "Procter & Gamble Japan (C)." Harvard Business School Supplement 391-005, September 1990. (Revised November 1991.)
- September 1990 (Revised March 1991)
- Case
Mod IV Product Development Team
By: Anne Donnellon and Joshua D. Margolis
Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the...
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Keywords:
Business Divisions;
Collaborative Innovation and Invention;
Management Teams;
Product Development;
Organizational Structure;
Groups and Teams;
Competitive Strategy
Donnellon, Anne, and Joshua D. Margolis. "Mod IV Product Development Team." Harvard Business School Case 491-030, September 1990. (Revised March 1991.)
- 1990
- Book
Banks as Multinationals
By: G. Jones
This comparative and international study looks at the origins and business strategies of multinational banks using empirical research from the United States, Japan, Europe and Australia. The authors survey the evolution of multinational banks over time, and suggest a...
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Keywords:
Banks and Banking;
Framework;
Multinational Firms and Management;
Growth and Development;
Surveys;
Research;
Business Strategy;
Japan;
Europe;
United States;
Australia
Jones, G., ed. Banks as Multinationals. London: Routledge, 1990.
- August 1990 (Revised January 1992)
- Case
Eli Lilly and Co. (B): Europe
Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization...
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Keywords:
Change Management;
Economics;
Global Strategy;
Business or Company Management;
Growth and Development Strategy;
Adaptation;
Competition;
Pharmaceutical Industry;
Europe
Yoshino, Michael Y. "Eli Lilly and Co. (B): Europe." Harvard Business School Case 391-033, August 1990. (Revised January 1992.)
- July 1990
- Case
Ceramics Process Systems Corp. (B)
By: Kim B. Clark and Brent D. Barnett
Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives...
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Keywords:
Product Development;
Business Processes;
Management Practices and Processes;
Supply Chain Management;
Machinery and Machining;
Goals and Objectives;
Resource Allocation;
Customer Satisfaction;
Customer Value and Value Chain;
Manufacturing Industry
Clark, Kim B., and Brent D. Barnett. "Ceramics Process Systems Corp. (B)." Harvard Business School Case 691-006, July 1990.
- July 1990 (Revised October 1999)
- Case
Nordstrom: Dissension in the Ranks? (A)
By: Robert L. Simons and Hilary Weston
In 1989, the performance measurement systems and compensation policies of Nordstrom Department Stores unexpectedly came under attack by employees, unions, and government regulators. The case describes the "sales-per-hour" monitoring and compensation system that many...
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Keywords:
Performance Consistency;
Performance Evaluation;
Compensation and Benefits;
Motivation and Incentives;
Labor Unions;
Salesforce Management;
Retention;
Growth and Development;
Industrial Products Industry;
Utilities Industry
Simons, Robert L., and Hilary Weston. "Nordstrom: Dissension in the Ranks? (A)." Harvard Business School Case 191-002, July 1990. (Revised October 1999.)