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    • Faculty Publications  (99)

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    • All HBS Web  (1,895)
      • Faculty Publications  (99)

      Luxury Remove Luxury →

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      The ‘Luxury Prime’: How Luxury Changes People
      Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods...
      Luxury: Articles, Research, & Case Studies on Luxury– HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      → Search All HBS Web
      • 2020
      • Working Paper

      Gentrification and Neighborhood Change: Evidence from Yelp

      By: Edward L. Glaeser, Michael Luca and Erica Moszkowski
      How does gentrification transform neighborhoods? Gentrification can harm current residents by increasing rental costs and by eliminating old amenities, including distinctive local stores. Rising rents represent redistribution from tenants to landlords and can therefore...  View Details
      Keywords: Gentrification; Neighborhoods; Impact; Geographic Location; Local Range; Transition; Business Exit Or Shutdown
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      Glaeser, Edward L., Michael Luca, and Erica Moszkowski. "Gentrification and Neighborhood Change: Evidence from Yelp." Harvard Business School Working Paper, No. 21-074, December 2020.
      • 2020
      • Chapter

      Luxury Tourism and Environmentalism

      By: G. Jones
      This chapter examines the evolution of luxury tourism and its environmental impact. Whilst mass tourism is widely seen as environmentally damaging, the impact of luxury tourism is nuanced. During the first stage of the growth in the nineteenth century, the numbers of...  View Details
      Keywords: Luxury Consumption; Environmentalism; Tourism; Green Business; luxury; History; Ethics; Globalization; Environmental Management; Business History; Tourism Industry; Antarctica; Latin America; North And Central America; Europe; Switzerland; Chile; Costa Rica; Africa; Kenya
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      Jones, G. "Luxury Tourism and Environmentalism." Chap. 31 in The Oxford Handbook of Luxury Business, edited by Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts. Oxford, UK: Oxford University Press, 2020. Electronic.
      • 2020
      • Report

      Benchmarking National Customer Orientation in New Markets

      By: Rohit Deshpandé, Imran S. Currim and Ofer Mintz
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      Deshpandé, Rohit, Imran S. Currim, and Ofer Mintz. "Benchmarking National Customer Orientation in New Markets." Report, Marketing Science Institute, October 2020.
      • September 2020
      • Supplement

      Commonwealth Joe: January 2020 Update from CEO Robert Peck

      By: Alexander J. MacKay
      At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they...  View Details
      Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands And Branding; Expansion; Strategy; Decision Making; Food And Beverage Industry; Retail Industry
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      MacKay, Alexander J. "Commonwealth Joe: January 2020 Update from CEO Robert Peck." Harvard Business School Multimedia/Video Supplement 721-851, September 2020.
      • September 2020 (Revised October 2020)
      • Case

      Briscola—Pizza Society: Scaling Affordable Luxury

      By: Gary P. Pisano and Federica Gabrieli
      Riccardo Cortese and Federico Pinna were the CEOs of Briscola—Pizza Society, a restaurant chain they had founded in 2014 with a clear ambition: create a distinctive international pizza chain that would combine a fast-casual format with the devotion to quality that...  View Details
      Keywords: Entrepreneurship; Growth And Development Strategy; Expansion; Geographic Location; Business Model; Ownership Type; Food And Beverage Industry; Europe; Italy
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      Pisano, Gary P., and Federica Gabrieli. "Briscola—Pizza Society: Scaling Affordable Luxury." Harvard Business School Case 621-031, September 2020. (Revised October 2020.)
      • July 3, 2020
      • Article

      Delivery Apps Need to Start Treating Suppliers As Partners

      By: Scott Duke Kominers and Ian Macomber
      Home delivery has shifted from a luxury service aimed at young urban professionals to a core part of many businesses, which is used by almost everyone. That upheaval has strained capacity of many delivery services and changed how they relate to the suppliers that they...  View Details
      Keywords: Service Delivery; Supply Chain; Performance Capacity; Performance Efficiency; Entrepreneurship
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      Kominers, Scott Duke, and Ian Macomber. "Delivery Apps Need to Start Treating Suppliers As Partners." Harvard Business Review (website) (July 3, 2020).
      • June 2020
      • Teaching Note

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael Beverland
      Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is...  View Details
      Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands And Branding; Marketing Communications; Advertising; luxury; Marketing Strategy; Consumer Products Industry; United States
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      Avery, Jill, Giana M. Eckhardt, and Michael Beverland. "Brand Storytelling at Shinola." Harvard Business School Teaching Note 520-127, June 2020.
      • June 2020
      • Teaching Note

      Armarium: Luxury Fashion Brands for Rent

      By: Jill Avery and David Fubini
      Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:...  View Details
      Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands And Branding; luxury; Two-sided Platforms; Business Model; Growth And Development Strategy; Customer Value And Value Chain; Fashion Industry; Consumer Products Industry; United States; North America
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      Avery, Jill, and David Fubini. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Teaching Note 520-108, June 2020.
      • May 2020 (Revised August 2020)
      • Case

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
      Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music....  View Details
      Keywords: Marketing; Brands And Branding; Marketing Communications; Advertising; luxury; Consumer Products Industry; Apparel And Accessories Industry; Retail Industry; Detroit; United States; North America
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      Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised August 2020.)
      • March 2020
      • Teaching Note

      onefinestay: Building a Luxury Experience in the Sharing Economy

      By: Jill Avery and Anat Keinan
      onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...  View Details
      Keywords: Two-sided Marketplace; Two-sided Market; Hospitality Industry; Hotels; Luxury Brand; Sharing Economy; Startup; Scaling; Growth; Customer Segmentation; Brand Positioning; Marketing; Marketing Strategy; Brands And Branding; luxury; Entrepreneurship; Business Startups; Business Model; Venture Capital; Customers; Segmentation; Growth And Development Strategy; Travel Industry; Tourism Industry; Accommodations Industry; United Kingdom; London; Europe
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      Avery, Jill, and Anat Keinan. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Teaching Note 520-092, March 2020.
      • February 2020
      • Case

      StockX: The Stock Market of Things

      By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
      Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...  View Details
      Keywords: Markets; Auctions; Bids And Bidding; Demand And Consumers; Consumer Behavior; Data And Data Sets; Market Design; Market Platforms; Two-sided Platforms; Multi-sided Platforms; Market Transactions; Marketplace Matching; Supply And Industry; Analysis; Price; Product Marketing; Product Launch; Apparel And Accessories Industry; Fashion Industry; North And Central America; United States; Michigan; Detroit
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      Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020.
      • August 2019
      • Case

      Humanistic Capitalism at Brunello Cucinelli

      By: Francesca Gino and Gary Pisano
      This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues...  View Details
      Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values And Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth And Development Strategy; luxury; Italy
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      Gino, Francesca, and Gary Pisano. "Humanistic Capitalism at Brunello Cucinelli." Harvard Business School Case 920-007, August 2019.
      • August 2019 (Revised August 2020)
      • Case

      Magrabi: Fulfilling the Vision for the Future

      By: John Beshears, Alpana Thapar and Boris Tsimerinov
      In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence...  View Details
      Keywords: Brands And Branding; Transition; luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Retail Industry; Middle East
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      Beshears, John, Alpana Thapar, and Boris Tsimerinov. "Magrabi: Fulfilling the Vision for the Future." Harvard Business School Case 920-009, August 2019. (Revised August 2020.)
      • December 2018 (Revised December 2019)
      • Case

      Commonwealth Joe Coffee Roasters

      By: Alexander MacKay and Ramon Casadesus-Masanell
      At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they...  View Details
      Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands And Branding; Expansion; Strategy; Decision Making; Food And Beverage Industry; Retail Industry
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      MacKay, Alexander, and Ramon Casadesus-Masanell. "Commonwealth Joe Coffee Roasters." Harvard Business School Case 719-451, December 2018. (Revised December 2019.)
      • September 2018 (Revised November 2018)
      • Case

      An Innovative Anti-bribery Commitment?

      By: Eugene Soltes
      Reebonz, an online luxury goods platform based in Singapore that operates across the Asia-Pacific region, offers its investors the opportunity to redeem shares if either the firm or its founder are investigated by the U.S. or U.K governments with regard to complying...  View Details
      Keywords: Foreign Corrupt Practices Act; United Kingdom Bribery Act; Law; Leadership; Moral Sensibility; Financial Services Industry; Technology Industry; United States; United Kingdom; Asia
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      Soltes, Eugene. "An Innovative Anti-bribery Commitment?" Harvard Business School Case 119-039, September 2018. (Revised November 2018.)
      • May 2018
      • Article

      Was kostet die Zeit?

      By: Stefan Thomke, Daniela Beyersdorfer and Christina Kestel
      A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose?  View Details
      Keywords: Pricing Strategy; Innovation Management; Watches; Marketing Of Innovations; Price; Strategy; Innovation And Management; Marketing; luxury
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      Thomke, Stefan, Daniela Beyersdorfer, and Christina Kestel. "Was kostet die Zeit?" Harvard Business Manager (May 2018), 90–96.
      • April 2018 (Revised April 2020)
      • Case

      Coco Chanel: From Fashion Icon to Nazi Agent

      By: Geoffrey Jones and Emily Grandjean
      This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and...  View Details
      Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands And Branding; Ethics; Fashion Industry; Apparel And Accessories Industry
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      Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised April 2020.)
      • April 2018
      • Case

      Wilderness Safaris: Ecotourism Entrepreneurship

      By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
      Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business,...  View Details
      Keywords: Strategy; Social Enterprise; Sustainability; Social Entrepreneurship; Conservation Planning; Corporate Social Responsibility; Ecotourism; Strategy; Social Enterprise; Social Entrepreneurship; Environmental Sustainability; Corporate Social Responsibility And Impact; Expansion; Growth And Development Strategy; Tourism Industry; Entertainment And Recreation Industry; Travel Industry; Africa; Botswana
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      Austin, James E., Megan Epler Wood, and Herman B. "Dutch" Leonard. "Wilderness Safaris: Ecotourism Entrepreneurship." Harvard Business School Case 318-040, April 2018.
      • 2018
      • Book

      Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought

      By: Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore
      When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of liberalism, he...  View Details
      Keywords: Markets; Morals; Politics; Istvan Hont; Jealousy Of Trade; Enlightenment; Economic Nationalism; Markets; Moral Sensibility; Government And Politics; Trade; History
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      Kapossy, Béla, Isaac Nakhimovsky, Sophus A. Reinert and Richard Whatmore, eds. Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought. Cambridge, MA: Harvard University Press, 2018.
      • 2018
      • Introduction

      Introduction

      By: Sophus A. Reinert
      BOOK ABSTRACT: When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of...  View Details
      Keywords: Markets; Moral Sensibility; Government And Politics; Trade; History
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      Reinert, Sophus A. "Introduction." Introduction to Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought, edited by Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert, and Richard Whatmore, 1–22. Cambridge, MA: Harvard University Press, 2018.
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      Are you looking for?

      The ‘Luxury Prime’: How Luxury Changes People
      Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods...
      Luxury: Articles, Research, & Case Studies on Luxury– HBS Working Knowledge
      Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
      → Search All HBS Web
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