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- September 2024
- Case
Faena: Magic in Mid-Miami Beach
By: Robin Greenwood, Denise Han, Dave Habeeb and Ruth Page
The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.
This multimedia case follows real estate developer Alan Faena as he expanded his luxury development business from Argentina to the United States....
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Keywords:
Development;
Real Estate;
Hotels;
Luxury;
Urban Development;
Sustainable Cities;
Design;
Markets;
Transformation;
Cost vs Benefits;
Economic Growth;
Private Sector;
Public Sector;
Economic Slowdown and Stagnation;
Cultural Entrepreneurship;
Financial Strategy;
Investment Return;
Geographic Location;
Urban Scope;
Corporate Accountability;
Collaborative Innovation and Invention;
Business and Community Relations;
Business and Government Relations;
Opportunities;
Culture;
Value Creation;
Real Estate Industry;
Entertainment and Recreation Industry;
Florida;
Miami;
Argentina;
Buenos Aires
- August 2024
- Case
Cristina Ventura: The Career of a Catalyst
By: Linda A. Hill, Allison J. Wigen and Ruth Page
This multimedia case follows the career of Chief Catalyst Officer for the Lane Crawford Joyce Group (LCJG), Cristina Ventura. After beginning her career in luxury in Europe and Asia, Ventura was recruited in 2011 to open Apple’s flagship stores in Hong Kong and South...
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- July 11, 2024
- Article
Research: New Hires’ Psychological Safety Erodes Quickly
By: Derrick P. Bransby, Michael J. Kerrissey and Amy C. Edmondson
Across industries, from manufacturing to health care, the luxury of waiting years to benefit from new talent is long gone. Thriving in today’s dynamic economy means bringing new hires up the learning curve faster than ever. Yet, the authors’ latest research suggests...
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- March 2024
- Case
Expanding the Bicester Collection to New York
By: Boris Vallee, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik and Arthur Segel
Secretariat, if anyone remembers, won the triple crown at the Belmont Race Track on Long Island, located at the nexus of La Guardia, JFK Airports, the Long Island Railroad and multiple major highways. Belmont Race Track is now being rebuilt along with an adjacent UBS...
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- August 2023 (Revised September 2023)
- Case
Zegna
By: Rohit Deshpandé, Dante Roscini and Elena Corsi
In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of...
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- July–August 2023
- Article
Demand Learning and Pricing for Varying Assortments
By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to...
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- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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- June 2023
- Article
National Customer Orientation: An Empirical Test across 112 Countries
By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer...
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- February 2023
- Supplement
The Swatch Group (B): Omega X Swatch
By: Rohit Deshpandé and Daniela Beyersdorfer
In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with...
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- July 2022
- Case
FIJI Water: Carbon Negative? (Abridged)
In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset...
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Keywords:
Carbon Footprint;
Carbon Offsetting;
Environmental Accounting;
Climate Change;
Environmental Sustainability;
Pollution;
Cross-Cultural and Cross-Border Issues;
Misleading and Fraudulent Advertising;
Non-Governmental Organizations;
Brands and Branding;
Food and Beverage Industry;
Fiji;
United States
- July 2022 (Revised January 2023)
- Case
Vicky Tsai and Tatcha: Confronting Stereotypes
By: Geoffrey Jones and Veronica Tong
Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully...
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- March 2022
- Teaching Note
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth...
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- March 2022
- Case
Abu Issa Holding: Navigating the Qatar Blockade
By: Mark Egan and Youssef Abdel Aal
The case follows Ashraf Abu Issa, CEO and chairman of Abu Issa Holding (AIH), as he contemplated the fate of his company’s regional expansion. AIH was a Qatari diversified holding company, whose primary business was luxury retailing and distribution. Abu Issa had set...
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- March 2022
- Teaching Note
Farfetch: Digital Transformation for Luxury Brands
By: Jill Avery and Sunil Gupta
Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had...
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- February 2022
- Case
Toraya
By: Lauren Cohen and Akiko Kanno
Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was...
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- 2022
- Chapter
Luxury Tourism and Environmentalism
By: Geoffrey Jones
This chapter examines the evolution of luxury tourism and its environmental impact. Whilst mass tourism is widely seen as environmentally damaging, the impact of luxury tourism is nuanced. During the first stage of the growth in the nineteenth century, the numbers of...
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- December 2021 (Revised September 2022)
- Case
Moleskine: Daniela Riccardi Turns the Page
By: Ryan Raffaelli and Sarah Gulick
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served...
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- December 2021 (Revised May 2022)
- Case
Troverie (A)
By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could...
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- December 2021
- Supplement
Troverie (B)
By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
Resolves the questions raised in Troverie (A); recounts pivots and efforts to raise capital from strategic investors and sell Troverie; and shares the founder's post-mortem reflections on what went wrong and what he might have done differently.
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- November 2021
- Case
The Wolf in Cashmere: LVMH's Bid to Acquire Tiffany
By: Stuart C. Gilson and Sarah L. Abbott
In November 2019, the iconic U.S. jeweler Tiffany agreed to be acquired by the luxury goods conglomerate LVMH. The $16.6 billion transaction was scheduled to close in mid-2020. However, in 2020, the global COVID-19 pandemic took a toll on the luxury goods sector. In...
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