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- September–October 2020
- Article
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a...
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Keywords:
Churn Management;
Defection Prediction;
Loss Function;
Stochastic Gradient Boosting;
Customer Relationship Management;
Consumer Behavior;
Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Marketing Science 39, no. 5 (September–October 2020): 956–973.
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions...
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Keywords:
Advertising;
Online Advertising;
Transformation;
Talent and Talent Management;
Marketing Strategy;
Social Marketing;
Telecommunications Industry;
Electronics Industry;
Web Services Industry;
United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
- April 2020
- Article
CEO Behavior and Firm Performance
By: Oriana Bandiera, Stephen Hansen, Andrea Prat and Raffaella Sadun
We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary data through an unsupervised machine learning algorithm. The algorithm uncovers two distinct behavioral types: "leaders" and "managers." Leaders focus on multi-function, high-level...
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Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun. "CEO Behavior and Firm Performance." Journal of Political Economy 128, no. 4 (April 2020): 1325–1369.
- 2020
- Chapter
Team Reflexivity
By: Michaéla Schippers, Amy C. Edmondson and Michael A. West
Many teams face the problem of process loss, or suboptimal functioning, with sometimes serious consequences, such as medical errors. Team reflexivity—a deliberate process of discussing team goals, processes, or outcomes—can aid in optimizing team performance. In the...
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Keywords:
Team Reflexivity;
Groups and Teams;
Performance Improvement;
Information;
Goals and Objectives;
Learning
Schippers, Michaéla, Amy C. Edmondson, and Michael A. West. "Team Reflexivity." In The Oxford Handbook of Group and Organizational Learning, edited by Linda Argote and John M. Levine. New York, NY: Oxford University Press, 2020.
- 2017
- Working Paper
CEO Behavior and Firm Performance
By: Oriana Bandiera, Stephen Hansen, Andrea Prat and Raffaella Sadun
We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary data through an unsupervised machine learning algorithm. The algorithm uncovers two distinct behavioral types: "leaders" and "managers". Leaders focus on multi-function, high-level...
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Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun. "CEO Behavior and Firm Performance." Harvard Business School Working Paper, No. 17-083, March 2017. (Forthcoming, Journal of Political Economy.)
- 2014
- Working Paper
Non-Adherence in Health Care: A Positive and Normative Analysis
By: Mark Egan and Tomas J. Philipson
Non-adherence in health care results when a patient does not initiate or continue care that a provider has recommended. Previous research identifies non-adherence as a major source of waste in US health care, totaling approximately 2.3% of GDP, and have proposed a...
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Egan, Mark, and Tomas J. Philipson. "Non-Adherence in Health Care: A Positive and Normative Analysis." NBER Working Paper Series, No. 20330, July 2014. (Previously titled, "Health Care Adherence and Personalized Medicine.")
- 2019
- Working Paper
Managing Churn to Maximize Profits
By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a...
View Details
Keywords:
Churn Management;
Defection Prediction;
Loss Function;
Stochastic Gradient Boosting;
Customer Relationship Management;
Consumer Behavior;
Profit
Lemmens, Aurelie, and Sunil Gupta. "Managing Churn to Maximize Profits." Harvard Business School Working Paper, No. 14-020, September 2013. (Revised December 2019. Forthcoming at Marketing Science.)
- March–April 2013
- Article
Language Matters: Status Loss & Achieved Status Distinctions in Global Organizations
By: Tsedal Neeley
How workers experience and express status loss in organizations has received little scholarly attention. I conducted a qualitative study of a French high-tech company that had instituted English as a lingua franca, or common language, as a context for examining this...
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Keywords:
Organizations;
Status and Position;
Loss;
Spoken Communication;
Emotions;
Attitudes;
Behavior;
Globalization
Neeley, Tsedal. "Language Matters: Status Loss & Achieved Status Distinctions in Global Organizations." Organization Science 24, no. 2 (March–April 2013): 476–497.
- November 2012
- Article
Empirical Observations on Longer-term Use of Incentives for Weight Loss
By: Leslie K. John, George Loewenstein and Kevin Volpp
Behavioral economic-based interventions are emerging as powerful tools to help individuals accomplish their own goals, including weight loss. Deposit contract incentive systems give participants the opportunity to put their money down toward losing weight, which they...
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Keywords:
Weight Loss;
Obesity;
Behavioral Economics;
Intervention;
Behavior;
Motivation and Incentives
John, Leslie K., George Loewenstein, and Kevin Volpp. "Empirical Observations on Longer-term Use of Incentives for Weight Loss." Preventive Medicine 55, Supplement 1 (November 2012): S68–S74.
- August 2011 (Revised April 2013)
- Case
Language and Globalization: 'Englishnization' at Rakuten (A)
By: Tsedal Neeley
Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces...
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Keywords:
Teaching;
Human Capital;
Change Management;
Transformation;
Social Enterprise;
Communication Strategy;
Internet;
Disruptive Innovation;
Organizational Change and Adaptation;
Strategic Planning;
Leadership;
Global Strategy;
Technology Industry;
Retail Industry;
Japan
Neeley, Tsedal. "Language and Globalization: 'Englishnization' at Rakuten (A)." Harvard Business School Case 412-002, August 2011. (Revised April 2013.)
- October 2009
- Case
Medisys Corp.: The IntensCare Product Development Team
By: Anne Donnellon and Joshua D. Margolis
Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new...
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Keywords:
Project Management;
Interdepartmental Relations;
Organizational Change;
Leadership;
Conflict Management;
Interpersonal Communication;
Groups and Teams;
Product Design;
Product Development;
Organizational Change and Adaptation;
Health Care and Treatment;
Power and Influence;
Medical Devices and Supplies Industry;
United States
Donnellon, Anne, and Joshua D. Margolis. "Medisys Corp.: The IntensCare Product Development Team." Harvard Business School Brief Case 094-059, October 2009.