Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results : (9) Arrow Down
Filter Results : (9) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (47)
    • Faculty Publications  (9)

    Show Results For

    • All HBS Web  (47)
      • Faculty Publications  (9)

      Long Tail Remove Long Tail →

      Page 1 of 9 Results

      Are you looking for?

      → Search All HBS Web
      • November 2017
      • Supplement

      Long Tail Insurance

      By: Guhan Subramanian
      Citation
      Purchase
      Related
      Subramanian, Guhan. "Long Tail Insurance." Harvard Business School PowerPoint Supplement 918-026, November 2017.
      • Article

      Channel Integration, Sales Dispersion, and Inventory Management

      By: Santiago Gallino, Antonio Moreno and Ioannis Stamatopoulos
      We study the effects of the introduction of cross-channel functionalities on the overall sales dispersion of retailers and the implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a...  View Details
      Keywords: Retail Operations; Online Retail; Channel Integration; Sales Dispersion; Long Tail; Empirical Operations; Inventory Management; Omnichannel Retail; Marketing Channels; Integration; Sales; Logistics; Operations; Management; Retail Industry
      Citation
      Find at Harvard
      Purchase
      Related
      Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos. "Channel Integration, Sales Dispersion, and Inventory Management." Management Science 63, no. 9 (September 2017): 2813–2831.
      • 2010
      • Article

      Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

      By: Feng Zhu and Michael Zhang
      This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games...  View Details
      Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
      Citation
      Read Now
      Related
      Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
      • Article

      Recent Advances in the Empirics of Organizational Economics

      By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
      We present a survey of recent contributions in empirical organizational economics, focusing on management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries...  View Details
      Keywords: Economics; Management Practices and Processes; Performance Productivity; Geographic Location; Motivation and Incentives; Factories, Labs, and Plants; Competition; Human Capital; Markets; Governing Rules, Regulations, and Reforms; Multinational Firms and Management; India; Brazil; United States
      Citation
      Find at Harvard
      Read Now
      Related
      Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Recent Advances in the Empirics of Organizational Economics." Annual Review of Economics 2 (2010): 105–137.
      • July – August 2008
      • Article

      Should You Invest in the Long Tail?

      By: Anita Elberse
      The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will...  View Details
      Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
      Citation
      Find at Harvard
      Register to Read
      Related
      Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
      • Jun 2008
      • Conference Presentation

      The Long Tail Phenomenon in Video Sales

      By: Anita Elberse
      Citation
      Related
      Elberse, Anita. "The Long Tail Phenomenon in Video Sales." Paper presented at the International Conference of the Association for Cultural Economics International, Boston, June 2008.
      • Nov 2007
      • Conference Presentation

      The Long Tail

      By: Anita Elberse
      Citation
      Related
      Elberse, Anita. "The Long Tail." In The Future of Video Content on the Web. Paper presented at the Bernstein Long View Conference, Sanford C. Bernstein & Co., LLC, New York City, November 2007.
      • 2007
      • Article

      Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

      By: Anita Elberse and Felix Oberholzer-Gee
      Citation
      Find at Harvard
      Read Now
      Related
      Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." MSI Reports: Working Paper Series 4 (2007): 49–72. (Featured in HBS Working Knowledge.)
      • 2006
      • Working Paper

      Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

      By: Anita Elberse and Felix Oberholzer-Gee
      Citation
      Read Now
      Related
      Elberse, Anita, and Felix Oberholzer-Gee. "Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales." Harvard Business School Working Paper, No. 07-015, September 2006. (Featured in HBS Working Knowledge.)
      • 1

      Are you looking for?

      → Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College