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- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically...
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- February 2021
- Supplement
The Coronavirus (COVID-19) Pandemic and the Global Economy (B)
By: Alberto Cavallo and Christian Godwin
By December 2020, the COVID-19 pandemic had swept across the globe, creating widespread disruption in all aspects of everyday life. Almost 90 million people had been infected and nearly two million had died from the disease. By this point in the pandemic—a year since...
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Keywords:
Economy
- Article
Variety of Innovation in Global Value Chains
By: Giulio Buciuni and Gary P. Pisano
This article analyzes how the geography and organization of pre- and production stages in Global Value Chains (GVC) contribute to lead firms' innovation development. A novel approach in GVC studies is introduced based on transaction cost economics (TCE) and the...
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- 2021
- Working Paper
Private and Social Returns to R&D: Drug Development and Demographics
By: Efraim Benmelech, Janice Eberly, Dimitris Papanikolaou and Joshua Krieger
Investment in intangible capital—in particular, research and development—increased dramatically since the 1990s. However, output and measured productivity growth remains sluggish in recent years. One potential reason is that a significant share of the increase in...
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- January 2021 (Revised January 2021)
- Case
Jumia's Path to Profitability
By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company...
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Keywords:
Retail;
Business Models;
Business Model;
Business Startups;
Emerging Markets;
For-profit Firms;
Strategy;
Technology Platform;
Information Technology;
Technology Adoption;
Value Creation;
Globalization;
Entrepreneurship;
Competition;
Expansion;
Logistics;
Profit;
Resource Allocation;
Diversification;
Corporate Strategy;
Retail Industry;
Technology Industry;
Africa
- January 2021
- Article
Sales Hiring Is Hard to Do (Don't Make It Harder)
In the aggregate, hiring in sales is more expensive than many companies’ cap-ex decisions. But it rarely gets the same attention and companies fail to deal with challenges inherent in sales hiring. Unlike many other business functions, there is no easily identified...
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- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
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- October 2020
- Case
LifeBank Nigeria
By: Brian Trelstad, Pippa Tubman Armerding and Wale Lawal
The aspiration of addressing maternal deaths in Nigeria, which were mostly caused by blood shortages, led Temie Giwa-Tubosun to found LifeBank in 2015. LifeBank developed an online platform that enabled hospitals to connect and purchase blood from local blood banks and...
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- October 2020
- Case
HOPE and Transformational Lending: Netflix Invests in Black Led Banks
By: John D. Macomber and Janice Broome Brooks
Following the killing of George Floyd on Memorial Day in 2020, the large US corporation Netflix elected to make a "transformational deposit" of $10 million into Hope Credit Union (HCU), a small Black led community development finance institution (CDFI) based in...
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- October 2020
- Case
Israelis, Palestinians and the Technology Bridge Between Them: A Work in Progress
By: Elie Ofek and Lia Weiner
In Israel of 2020 the demand for software engineers was endless. Meanwhile just miles away, Palestinian universities were graduating 3,000 engineers a year, and many of them could not find jobs in the still nascent Palestinian tech sector. Could these dots be...
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- September 2020
- Case
Algramo
By: Michael Chu, Monica Silva and Mariana Cal
Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores...
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Keywords:
Packaging-as-a-wallet;
Plastic Waste;
Business At The Base Of The Pyramid;
Reusable Packaging;
Alliances With Fmcgs To Meet Esg Goals;
Social Entrepreneurship;
Environmental Sustainability;
Strategy;
Value Creation;
Goals And Objectives;
Business Model;
Consumer Products Industry;
Latin America;
South America;
Chile
- September 2020
- Article
Community-Level Postmaterialism and Anti-Migrant Attitudes:: An Original Survey on Opposition to Sub-Saharan African Migrants in the Middle East
By: Matt Buehler, Kristin Fabbe and Kyung Joon Han
Why do native citizens of the Middle East and North Africa express greater opposition to certain types of migrants, refugees, and displaced persons? Why, particularly, do they express greater opposition to sub-Saharan African migrants? This article investigates these...
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- August 2020 (Revised December 2020)
- Case
Latam Airlines and COVID-19: Seeking Bankruptcy Protection in the United States
By: Laura Alfaro, Mauricio Larrain, Carlos Vilches and Sarah Jeong
On May 26, 2020, Latam Airlines became the largest airline in the world to be driven to bankruptcy by COVID-19. With a complex debt structure and international investor composition, the company decided to file for bankruptcy protection in the United States, which...
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- 2020
- Working Paper
What Can Economics Say About Alzheimer's Disease?
By: Amitabh Chandra, Courtney Coile and Corina Mommaerts
Alzheimer’s Disease (AD) affects one in ten people aged 65 or older and is the most expensive disease in the United States. We describe the central economic questions raised by AD. While there is overlap with the economics of aging, the defining features of the...
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- July 2020 (Revised January 2021)
- Case
Pattern Brands
By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and...
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Keywords:
Direct-to-consumer;
Brands And Branding;
Marketing Channels;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Business Model;
Business Startups;
Growth And development Strategy;
Demand And Consumers;
Business Strategy;
Diversification;
Competitive Advantage;
Consumer Products Industry;
Retail Industry;
North And Central America;
United States;
New York (city, Ny);
New York (state, Us)
- Summer 2020
- Article
Accelerating Innovation Through a Network of Ecosystems: What Companies Can Learn from One of the World's Largest Networks of Accelerator Labs
By: Elizabeth J. Altman and Frank Nagle
A United Nations agency with a sweeping mission and sprawling global presence may not appear to be the most likely place where companies can learn new techniques for accelerating innovation — but appearances can be deceiving. The United Nations Development Programme...
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- 2020
- Article
Making Economics More Useful: How Technological Eclecticism Could Help
By: Amar Bhidé
Keynes thought it would be ‘splendid’ if economists became more like dentists. Disciplinary economics has instead become more like physics in focusing on concise, universal propositions verified through decisive tests. This focus, I argue, limits the practical utility...
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- July–August 2020
- Article
Make the Most of Your Relocation
Although the COVID-19 crisis has halted travel in recent months, geographic mobility has become critical for managers and knowledge workers hoping to advance in today’s globalized economy, and that trend is unlikely to reverse. Geographic mobility can pay off...
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- 2020
- Working Paper
Open Source Software and Global Entrepreneurship
Does more activity in open source lead to more entrepreneurial activity and, if so, how much, and in what direction? This study measures how participation on the GitHub open source platform affects the founding of new ventures globally. We estimate these effects using...
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- June 2020
- Teaching Note
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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