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      • July 2021
      • Article

      Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market

      By: Hui Li and Feng Zhu
      Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own...  View Details
      Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Digital Platforms; Information; Competition
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      Li, Hui, and Feng Zhu. "Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market." Management Science 67, no. 7 (July 2021): 4384–4407.
      • 2019
      • Working Paper

      Information Transparency, Multi-Homing, and Platform Competition: A Natural Experiment in the Daily Deals Market

      By: Hui Li and Feng Zhu
      Many platforms today make a great deal of performance information about their complementors, such as their ratings and past sales, transparent to attract consumers and facilitate matching. Such information transparency, however, can increase multi-homing (i.e.,...  View Details
      Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Digital Platforms; Information; Competition
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      Li, Hui, and Feng Zhu. "Information Transparency, Multi-Homing, and Platform Competition: A Natural Experiment in the Daily Deals Market." Harvard Business School Working Paper, No. 20-065, November 2019.
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