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- July 2021
- Article
Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market
By: Hui Li and Feng Zhu
Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own...
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Keywords:
Platform Competition;
Multi-homing;
Information Transparency;
Daily Deals;
Groupon;
LivingSocial;
Digital Platforms;
Information;
Competition
Li, Hui, and Feng Zhu. "Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market." Management Science 67, no. 7 (July 2021): 4384–4407.
- 2019
- Working Paper
Information Transparency, Multi-Homing, and Platform Competition: A Natural Experiment in the Daily Deals Market
By: Hui Li and Feng Zhu
Many platforms today make a great deal of performance information about their complementors, such as their ratings and past sales, transparent to attract consumers and facilitate matching. Such information transparency, however, can increase multi-homing (i.e.,...
View Details
Keywords:
Platform Competition;
Multi-homing;
Information Transparency;
Daily Deals;
Groupon;
LivingSocial;
Digital Platforms;
Information;
Competition
Li, Hui, and Feng Zhu. "Information Transparency, Multi-Homing, and Platform Competition: A Natural Experiment in the Daily Deals Market." Harvard Business School Working Paper, No. 20-065, November 2019.