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- February 2023 (Revised February 2023)
- Case
Doing Business in São Paulo, Brazil
By: Hise O. Gibson, Leonard A. Schlesinger, Ruth Costas and Pedro Levindo
The case uses the example of a large investment made by French retail group Carrefour in Brazil to discuss the opportunities and challenges of doing businesses in the country. It gives readers an overview of Brazil’s economic transformation since its colonial years...
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- February 2023
- Supplement
The Swatch Group (B): Omega X Swatch
By: Rohit Deshpandé and Daniela Beyersdorfer
In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with...
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Keywords:
Marketing Strategy;
Brands and Branding;
Product Marketing;
Product Launch;
Product Positioning;
Europe;
Switzerland
Deshpandé, Rohit, and Daniela Beyersdorfer. "The Swatch Group (B): Omega X Swatch." Harvard Business School Supplement 523-077, February 2023.
- December 2022
- Article
I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure
By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits.
Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm
may rush an innovation to market in an attempt...
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Keywords:
Innovation Management;
Innovation And Strategy;
Product Development Strategy;
Product Introduction;
Quality Control;
Product Recalls;
Game Theory;
Market Timing;
Innovation Strategy;
Product Launch;
Product Development
Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
- December 2022
- Article
Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics
By: Cheng Gao and Rory McDonald
In nascent industries—whose new technologies are often poorly understood
by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy has largely
focused on established firms in mature...
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Keywords:
Technological Change;
Innovation;
Qualitative Methods;
New Categories;
Entrepreneurship;
Technological Innovation;
Governing Rules, Regulations, and Reforms;
Risk and Uncertainty;
Strategy
Gao, Cheng, and Rory McDonald. "Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics." Administrative Science Quarterly 67, no. 4 (December 2022): 915–967.
- December 2022
- Article
When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly
By: Dominique Olié Lauga, Elie Ofek and Zsolt Katona
A prominent hallmark of competitive interaction is the desire to differentiate from rivals. In this article, the authors examine under what conditions firms will differentiate through product quality versus advertising intensity. Firms select quality in a first stage,...
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Lauga, Dominique Olié, Elie Ofek, and Zsolt Katona. "When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly." Journal of Marketing Research (JMR) 59, no. 2 (December 2022): 1252–1265.
- July 2022 (Revised August 2022)
- Case
Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category
By: Ayelet Israeli and Anne V. Wilson
Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic...
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Keywords:
Advertising;
Brands and Branding;
Product Development;
Product Marketing;
Product Positioning;
Product Launch;
Product Design;
Product;
Competition;
Marketing;
Entrepreneurship;
Growth Management;
Cultural Entrepreneurship;
Culture;
Food and Beverage Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category." Harvard Business School Case 523-021, July 2022. (Revised August 2022.)
- March 2022 (Revised April 2022)
- Teaching Note
Spotify's Audio-First Strategy: Leading the Podcasting Market
By: Hong Luo and Carol Lin
Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in...
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- Article
What Professional Service Firms Must Do to Thrive
By: Ashish Nanda and Das Narayandas
When the going gets tough, professional service firms (PSFs) often get desperate and chase all kinds of business just to keep the lights on. Consultancies, financial services firms, VC/PE firms, and the like offer services and sign up clients they should never have...
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Keywords:
Professional Service Firms;
Client Mix;
Strategic Positioning;
Organizations;
Performance Effectiveness;
Decision Making;
Framework
Nanda, Ashish, and Das Narayandas. "What Professional Service Firms Must Do to Thrive." Harvard Business Review 99, no. 2 (March–April 2021): 98–107.
- 2020
- Chapter
Reserve Accumulation, Sovereign Debt, and Exchange Rate Policy
By: Laura Alfaro and Fabio Kanczuk
In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. Additionally, emerging countries are increasingly deviating from inflation targeting regimes, managing their exchange rate and engaging in...
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Alfaro, Laura, and Fabio Kanczuk. "Reserve Accumulation, Sovereign Debt, and Exchange Rate Policy." In Asset Management at Central Banks and Monetary Authorities: New Practices in Managing International Foreign Exchange Reserves, edited by Jacob Bjorheim. Springer, 2020. (Book link.)
- February 2020 (Revised June 2020)
- Case
Shaping the Governance Debate at ISS
By: Suraj Srinivasan, Jonah S. Goldberg and Calvin O. Liou
ISS is the world’s largest provider of corporate governance research, data, analytics, and voting services. The case uses the effort of the Securities and Exchange Commission (SEC) to impose an array of new regulations that would severely restrict the functioning of...
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Keywords:
Proxy Advisory Services;
Corporate Governance;
Research;
Investment;
Governing Rules, Regulations, and Reforms;
Business and Shareholder Relations;
Institutional Investing
Srinivasan, Suraj, Jonah S. Goldberg, and Calvin O. Liou. "Shaping the Governance Debate at ISS." Harvard Business School Case 120-085, February 2020. (Revised June 2020.)
- Article
Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles
By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural...
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Keywords:
CEOs;
Communication Style;
Machine Learning;
Spoken Communication;
Nonverbal Communication;
Personal Characteristics;
Analysis;
Performance
Choudhury, Prithwiraj, Dan Wang, Natalie A. Carlson, and Tarun Khanna. "Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles." Strategic Management Journal 40, no. 11 (November 2019): 1705–1732.
- September 2019
- Article
The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy
By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and...
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Keywords:
Broadband Service;
Attention Allocation;
Consumer Behavior;
Household;
Internet and the Web;
Competition;
Policy
Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy." Telecommunications Policy 43, no. 8 (September 2019).
- April 2019 (Revised January 2022)
- Case
Clear Link Technologies, LLC: Driving Sales with Peer Effects
By: Christopher Stanton, Richard Saouma and Olivia Hull
The importance of a good peer or coworker is widely discussed, but understanding the glue that makes coworkers valuable is less understood. This case sheds light on the importance of peers and the practices and environments that make a group greater than the sum of its...
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Keywords:
Talent and Talent Management;
Interactive Communication;
Experience and Expertise;
Decision Making;
Training;
Design;
Compensation and Benefits;
Knowledge Acquisition;
Knowledge Sharing;
Human Capital;
Working Conditions;
Measurement and Metrics;
Outcome or Result;
Performance;
Performance Improvement;
Research;
Sales;
Salesforce Management;
Motivation and Incentives;
Telecommunications Industry;
Utah;
United States
Stanton, Christopher, Richard Saouma, and Olivia Hull. "Clear Link Technologies, LLC: Driving Sales with Peer Effects." Harvard Business School Case 819-072, April 2019. (Revised January 2022.)
- April 2019
- Case
Coup or Crime? The Case of Carlos Ghosn
By: Aiyesha Dey, Jonas Heese and Puneet Brar
This case explores the interplay of global corporations, management styles, and local traditions through the high profile arrest of auto industry icon, Carlos Ghosn, in November 2018. The case allows students to debate opposing theories that led to the arrest and...
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Keywords:
Management Style;
Globalized Markets and Industries;
Problems and Challenges;
Ethics;
Governance Controls
Dey, Aiyesha, Jonas Heese, and Puneet Brar. "Coup or Crime? The Case of Carlos Ghosn." Harvard Business School Case 119-096, April 2019.
- Article
Oral History and the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of...
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Keywords:
Oral History;
Corruption;
Business History;
Emerging Markets;
Entrepreneurship;
Globalization;
Business and Government Relations;
Government and Politics;
Asia;
Africa;
Latin America
Jones, Geoffrey, and Rachael Comunale. "Oral History and the Business History of Emerging Markets." Enterprise & Society 20, no. 1 (March 2019): 19–32.
- Article
Product Quality and Entering Through Tying: Experimental Evidence
By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer...
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Keywords:
Tying;
Platform Strategy;
Google;
Product;
Quality;
Digital Platforms;
Strategy;
Market Entry and Exit
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
- December 2018 (Revised May 2019)
- Case
Bord Bia: Strategically Growing Irish Exports
By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and...
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Keywords:
Agribusiness;
Trends;
Disruption;
Communication Strategy;
Experience and Expertise;
Talent and Talent Management;
Public Sector;
Trade;
Education;
Food;
Geography;
Geographic Location;
Rural Scope;
Corporate Governance;
Government Administration;
Information;
Knowledge Dissemination;
Marketing Channels;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Planning;
Business and Government Relations;
Environmental Sustainability;
Public Opinion;
Business Strategy;
Diversification;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Public Administration Industry;
Retail Industry;
Republic of Ireland;
United Kingdom;
Europe
Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)
- 2018
- Working Paper
Oral History and Writing the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This working paper highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of...
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Jones, Geoffrey, and Rachael Comunale. "Oral History and Writing the Business History of Emerging Markets." Harvard Business School Working Paper, No. 19-056, November 2018.
- Article
Business, Governments and Political Risk in South Asia and Latin America since 1970
By: G. Jones and Rachael Comunale
This article contributes to the literature on political risk in business and economic history by examining both new perspectives (risk encountered by companies domestically, rather than risk for foreign investors) and new settings (emerging markets economies in Latin...
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Keywords:
Political Risk;
Emerging Market;
Bribery;
Business & Government Relations;
Turbulence;
Violence;
Risk and Uncertainty;
Emerging Markets;
Crime and Corruption;
Business and Government Relations;
Business History;
India;
Latin America
Jones, G., and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Australian Economic History Review 58, no. 3 (November 2018): 233–264.
- 2018
- Working Paper
Product Quality and Entering Through Tying: Experimental Evidence
By: Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer...
View Details
Keywords:
Market Entry and Exit;
Digital Platforms;
Competitive Strategy;
Product Marketing;
Quality
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)