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  • Article

Soul and Machine (Learning)
By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to...  View Details
Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing
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  • January 2020
  • Case

Ureed.com: The Marketplace for Language
By: Ashley V. Whillans, Esel Çekin and Alpana Thapar
Jordanian entrepreneur, Nour Al Hassan, founded Tarjama in 2008, tapping into an underserved and high demand need: Arabic translation service. Its lean model comprised of hiring full-time employees, mainly women, who worked from home. It steadily grew over the...  View Details
Keywords: Language Translation; Freelancers; Entrepreneurship; Human Resources; Management; Expansion; Quality; Growth and Development Strategy
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  • August 2019
  • Case

Twiggle: E-commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and...  View Details
Keywords: E-commerce; Search Technology; Customer Acquisition; Online Technology; Technological Innovation; Commercialization; Growth and Development Strategy; Technology Industry; Israel
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  • 2011
  • Book

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze
By: Deepak Malhotra
Now a Wall Street Journal Best-seller! If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is...  View Details
Keywords: Leadership; Success; Personal Development and Career; Problems and Challenges; Opportunities; Creativity
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  • 2001
  • Book

Giants of Enterprise: Seven Business Innovators and the Empires They Built
By: R. S. Tedlow
From the table of contents: Andrew Carnegie: From Rags to Richest; George Eastman and the creation of a mass market; Henry Ford: The Profits and the Price of Primitivism; Thomas J. Watson Sr. and American salesmanship; Charles Revson and Revlon: Consumer Packaged Goods...  View Details
Keywords: Business History
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