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  • January 2021 (Revised March 2022)
  • Teaching Note

Ureed.com: The Marketplace for Language
By: Ashley V. Whillans
This case explores the growth of Ureed, an online marketplace for translation services that is powered by a workforce consisting of remote freelancers who are based in the United Arab Emirates. Nour Al Hassan, the founder and CEO faced the challenge of how best to...  View Details
Keywords: Language Translation; Freelancers; Remote Work; Entrepreneurship; Human Resources; Management; Motivation and Incentives; Job Design and Levels
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  • January 2020
  • Case

Ureed.com: The Marketplace for Language
By: Ashley V. Whillans, Esel Çekin and Alpana Thapar
Jordanian entrepreneur, Nour Al Hassan, founded Tarjama in 2008, tapping into an underserved and high demand need: Arabic translation service. Its lean model comprised of hiring full-time employees, mainly women, who worked from home. It steadily grew over the...  View Details
Keywords: Language Translation; Freelancers; Entrepreneurship; Human Resources; Management; Expansion; Quality; Growth and Development Strategy
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  • August 2019
  • Case

Twiggle: E-commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and...  View Details
Keywords: E-commerce; Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; Technology Industry; Israel
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