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    • All HBS Web  (1,474)
      • Faculty Publications  (108)

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      Warning: Scarey Warning Labels Work!
      Warning: Scary Warning Labels Work!
      Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in...
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      • February 2021
      • Case

      A Cultural Transformation at Southeastern Grocers

      By: Suraj Srinivasan, Jonah S. Goldberg and Joseph A. Paul
      When Anthony Hucker, the CEO of Southeastern Grocers (SEG), took over in that role in July 2017, the company was in dire financial and operational condition and was headed towards bankruptcy. SEG, the fifth largest grocery chain in the U.S. in early 2021, operated...  View Details
      Keywords: Business Transformation; Organizational Culture; Strategy Execution; Retail; Performance; Organizational Culture; Retail Industry; United States; Florida
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      Srinivasan, Suraj, Jonah S. Goldberg, and Joseph A. Paul. "A Cultural Transformation at Southeastern Grocers." Harvard Business School Case 121-049, February 2021.
      • January 2021
      • Article

      The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology

      By: Ioannis Stamatopoulos, Achal Bassamboo and Antonio Moreno
      We use the adoption of electronic shelf labels (ESLs) by an international grocery retailer in 2015 to identify the effects of physical menu costs (i.e., labor and material costs of price adjustment) on retail performance. We find that the installation of ESLs increased...  View Details
      Keywords: Retail Operations; Dynamic Pricing; Revenue Management; Operations; Price; Revenue; Management; Retail Industry
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      Stamatopoulos, Ioannis, Achal Bassamboo, and Antonio Moreno. "The Effects of Menu Costs on Retail Performance: Evidence from Adoption of the Electronic Shelf Label Technology." Management Science 67, no. 1 (January 2021): 242–256.
      • 2021
      • Chapter

      International Business History and the Strategy of Multinational Enterprises: How History Matters

      By: Geoffrey Jones and Teresa da Silva Lopes
      This chapter provides an overview of the evolution of international business over the long-run as well as the strategies of MNEs. It highlights how strategies became more complex over time with MNEs moving from being coordinators of resources and managers of...  View Details
      Keywords: Multinational; International Business; Internalization; Globalization; Theory; Multinational Firms And Management; Business History; Africa; Asia; Europe; Latin America; Middle East; North And Central America
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      Jones, Geoffrey, and Teresa da Silva Lopes. "International Business History and the Strategy of Multinational Enterprises: How History Matters." Chap. 2 in The Oxford Handbook of International Business Strategy, edited by Kamel Mellahi, Klaus E. Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke. Oxford, United Kingdom: Oxford University Press, 2021.
      • October 2020
      • Article

      Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance

      By: Diwas S. KC, Bradley R. Staats, Maryam Kouchaki and Francesca Gino
      How individuals manage, organize, and complete their tasks is central to operations management. Recent research in operations focuses on how under conditions of increasing workload individuals can decrease their service time, up to a point, in order to complete work...  View Details
      Keywords: Healthcare; Knowledge Work; Discretion; Workload; Employees; Health Care And Treatment; Decision Making; Performance Effectiveness; Performance Productivity
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      KC, Diwas S., Bradley R. Staats, Maryam Kouchaki, and Francesca Gino. "Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance." Management Science 66, no. 10 (October 2020).
      • 2020
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships

      By: Carliss Y. Baldwin
      Organizations are formed in a free economy because an individual or group perceives value in carrying out a technical recipe that is beyond the capacity of a single person. Technology specifies what must be done, what resources must be assembled, what actions taken in...  View Details
      Keywords: Modularity; Technology; Organizations; Value Creation
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships." Harvard Business School Working Paper, No. 21-039, September 2020.
      • July 28, 2020
      • Article

      Economic Vulnerability of Households with Essential Workers

      By: Grace McCormack, Christopher Avery, Ariella Kahn-Lang Spitzer and Amitabh Chandra
      The label of “essential worker” reflects society’s needs but does not mean that society has compensated those workers for additional risks incurred on the job during the current pandemic. When an essential worker contracts severe acute respiratory syndrome coronavirus...  View Details
      Keywords: Essential Workers; Health Pandemics; Household; Financial Condition; United States
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      McCormack, Grace, Christopher Avery, Ariella Kahn-Lang Spitzer, and Amitabh Chandra. "Economic Vulnerability of Households with Essential Workers." JAMA, the Journal of the American Medical Association 324, no. 4 (July 28, 2020): 388–390.
      • July 2020
      • Article

      Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity

      By: J. Schroeder, M. Rosenblum and F. Gino
      When a person’s language appears political—such as being politically correct or incorrect—it can influence fundamental impressions of him or her. Political correctness is “using language or behavior to seem sensitive to others’ feelings, especially those others who...  View Details
      Keywords: Language; Interpersonal Communication; Perception
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      Schroeder, J., M. Rosenblum, and F. Gino. "Tell It Like It Is: When Politically Incorrect Language Promotes Authenticity." Journal of Personality and Social Psychology 119, no. 1 (July 2020): 75–103.
      • February 2020
      • Teaching Note

      Essential Explorations at MUJI

      By: Tomomichi Amano and Das Narayandas
      Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more...  View Details
      Keywords: Product Portfolio Management; Brands And Branding; Product; Management; Change Management; Mission And Purpose; Retail Industry; Japan
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      Amano, Tomomichi, and Das Narayandas. "Essential Explorations at MUJI." Harvard Business School Teaching Note 520-050, February 2020.
      • January 2020 (Revised April 2020)
      • Teaching Note

      Brandless: Disrupting Consumer Packaged Goods

      By: Jill Avery
      Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods (CPG), offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3.00 price point that promised...  View Details
      Keywords: Brand; Brand Management; Dtc; E-commerce; Private Label; Groceries; Packaged Food; Personal Care; Startups; Retailing; Amazon; Brands And Branding; Marketing; Marketing Strategy; Business Startups; Disruption; Consumer Products Industry; Retail Industry; United States
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      Avery, Jill. "Brandless: Disrupting Consumer Packaged Goods." Harvard Business School Teaching Note 520-058, January 2020. (Revised April 2020.)
      • January 2020 (Revised March 2020)
      • Case

      LOLA: Do You Know What's in Your Tampon?

      By: Leonard A. Schlesinger and Aldo Sesia
      LOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products....  View Details
      Keywords: Direct-to-consumer; Channels; Disruption; Business Model; Brands And Branding; Online Technology; Strategy; Retail Industry; United States; Canada
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      Schlesinger, Leonard A., and Aldo Sesia. "LOLA: Do You Know What's in Your Tampon?" Harvard Business School Case 320-015, January 2020. (Revised March 2020.)
      • October 2019 (Revised August 2020)
      • Case

      Gupta Media: Performance Marketing in the Digital Age

      By: V. Kasturi Rangan and Courtney Han
      Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...  View Details
      Keywords: Digital Marketing; Social Media; Marketing; Online Advertising; Performance; Measurement And Metrics; Advertising Industry
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      Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised August 2020.)
      • 2019
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 8 Rationalizing Flow Processes

      By: Carliss Y. Baldwin
      The purpose of this chapter is to examine the value structure of flow production processes and to explain why it is necessary to rationalize flow processes using the tools of systematic management. I first explain the problems facing managers of multi-step flow...  View Details
      Keywords: Flow Processes; Bottlenecks; Systematic Management; Production; Management; Problems And Challenges
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 8 Rationalizing Flow Processes." Harvard Business School Working Paper, No. 20-032, September 2019.
      • 2019
      • White Paper

      Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

      By: George Serafeim, T. Robert Zochowski and Jennifer Downing
      Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed...  View Details
      Keywords: Impact-weighted Accounts; Iwai; Background; Economic Systems; Economy; Corporate Social Responsibility And Impact; Measurement And Metrics; Financial Statements
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      Serafeim, George, T. Robert Zochowski, and Jennifer Downing. "Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy." White Paper, Harvard Business School, Boston, MA, September 2019.
      • August 2019 (Revised January 2020)
      • Case

      Essential Explorations at MUJI

      By: Tomomichi Amano, Das Narayandas, Naoko Jinjo and Akiko Kanno
      Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more...  View Details
      Keywords: Product Portfolio Management; Brands And Branding; Product; Management; Change Management; Mission And Purpose; Retail Industry; Japan
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      Amano, Tomomichi, Das Narayandas, Naoko Jinjo, and Akiko Kanno. "Essential Explorations at MUJI." Harvard Business School Case 520-024, August 2019. (Revised January 2020.)
      • April 2019 (Revised June 2019)
      • Case

      Wayfair

      By: Jeffrey F. Rayport, Susie L. Ma and Matthew G. Preble
      In 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home category is visual...  View Details
      Keywords: Visual Assets; Corporate Entrepreneurship; Decision Making; Business Or Company Management; Growth Management; Innovation And Invention; Operations; Strategy; Technology; Retail Industry; Service Industry; United States; Massachusetts
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      Rayport, Jeffrey F., Susie L. Ma, and Matthew G. Preble. "Wayfair." Harvard Business School Case 819-045, April 2019. (Revised June 2019.)
      • February 2019 (Revised September 2019)
      • Case

      Amazon in Fashion

      By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth
      According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had...  View Details
      Keywords: Amazon; Amazon.com; Fashion; Fashion Accessories; Retail; Retailing Industry; Retailing; Asos; Inditex; Multi-channel Retailers; Online Retail; Online Retailing; Positioning; Private Label; Delivery; Spending; Online Technology; Competitive Strategy; Fashion Industry; Retail Industry; Apparel And Accessories Industry
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      Wells, John R., Benjamin Weinstock, and Gabriel Ellsworth. "Amazon in Fashion." Harvard Business School Case 719-481, February 2019. (Revised September 2019.)
      • 2019
      • Working Paper

      Calculators for Women: When Identity Appeals Provoke Backlash

      By: Tami Kim, Kate Barasz, Leslie John and Michael I. Norton
      From “Chick Beer” to “Dryer sheets for Men,” identity-based labeling is frequently deployed to appeal to people who hold the targeted identity. However, five studies demonstrate that identity appeals can backfire, alienating the very individuals they aim to attract. We...  View Details
      Keywords: Categorization Threat; Stereotypes; Identity; labels; Gender; Perception
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      Kim, Tami, Kate Barasz, Leslie John, and Michael I. Norton. "Calculators for Women: When Identity Appeals Provoke Backlash." Harvard Business School Working Paper, No. 19-086, February 2019.
      • 2018
      • Working Paper

      Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships

      By: Carliss Y. Baldwin
      Organizations are formed in a free economy because a person or group perceives value in carrying out a technical recipe that is beyond the capacity of a single person. Technology specifies what must be done, what resources must be assembled, what actions taken, and...  View Details
      Keywords: Language; Technology; System; Relationships
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      Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships." Harvard Business School Working Paper, No. 19-037, October 2018.
      • 2018
      • Working Paper

      Detecting Anomalies: The Relevance and Power of Standard Asset Pricing Tests

      By: Malcolm Baker, Patrick Luo and Ryan Taliaferro
      The two standard approaches for identifying capital market anomalies are cross-sectional coefficient tests, in the spirit of Fama and MacBeth (1973), and time-series intercept tests, in the spirit of Jensen (1968). A new signal can pass the first test, which we label a...  View Details
      Keywords: Investment Management; Asset Pricing; Anomalies; Portfolio Construction; Transaction Costs; Investment; Management; Asset Pricing; Market Transactions; Cost
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      Baker, Malcolm, Patrick Luo, and Ryan Taliaferro. "Detecting Anomalies: The Relevance and Power of Standard Asset Pricing Tests." Working Paper, July 2018.
      • August 2018
      • Article

      The Effect of Graphic Warnings on Sugary-Drink Purchasing

      By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John
      Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic...  View Details
      Keywords: Decision Making; Food; Health; Policy Making; Preferences; Health; Information; labels; Consumer Behavior; Performance Effectiveness
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      Donnelly, Grant, Laura Y. Zatz, Daniel Svirsky, and Leslie John. "The Effect of Graphic Warnings on Sugary-Drink Purchasing." Psychological Science 29, no. 8 (August 2018): 1321–1333.
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      Warning: Scarey Warning Labels Work!
      Warning: Scary Warning Labels Work!
      Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in...
      → Search All HBS Web
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