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    • All HBS Web  (754)
      • Faculty Publications  (20)

      Lab Testing Remove Lab Testing →

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      All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell
      Julia Cheek’s time at HBS was nothing short of inspirational. In fact, two unicorn startups, Coupang, and Grab-Taxi all came out of her section...
      Theranos: The Unicorn That Wasn't
      → Search All HBS Web
      • 2021
      • Working Paper

      Cognitive Biases: Mistakes or Missing Stakes?

      By: Benjamin Enke, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman and Jeroen van de Ven
      Despite decades of research on heuristics and biases, empirical evidence on the effect of large incentives—as present in relevant economic decisions—on cognitive biases is scant. This paper tests the effect of incentives on four widely documented biases: base rate...  View Details
      Keywords: Cognitive Biases; Incentives
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      Enke, Benjamin, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman, and Jeroen van de Ven. "Cognitive Biases: Mistakes or Missing Stakes?" Harvard Business School Working Paper, No. 21-102, March 2021.
      • October 2020
      • Case

      COVID-19 Testing at Everlywell

      By: Jeffrey J. Bussgang and Olivia Hull
      In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the...  View Details
      Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care And Treatment; Health Disorders; Leading Change; Technology Adoption; Technology Platform; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility And Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health testing And Trials; Health Pandemics; Consumer Products Industry; Health Industry; Technology Industry; Texas; United States
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      Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020.
      • October 2020
      • Article

      Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance

      By: Diwas S. KC, Bradley R. Staats, Maryam Kouchaki and Francesca Gino
      How individuals manage, organize, and complete their tasks is central to operations management. Recent research in operations focuses on how under conditions of increasing workload individuals can decrease their service time, up to a point, in order to complete work...  View Details
      Keywords: Healthcare; Knowledge Work; Discretion; Workload; Employees; Health Care And Treatment; Decision Making; Performance Effectiveness; Performance Productivity
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      KC, Diwas S., Bradley R. Staats, Maryam Kouchaki, and Francesca Gino. "Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance." Management Science 66, no. 10 (October 2020).
      • 2020
      • Working Paper

      Panel Experiments and Dynamic Causal Effects: A Finite Population Perspective

      By: Iavor Bojinov, Ashesh Rambachan and Neil Shephard
      In panel experiments, we randomly expose multiple units to different treatments and measure their subsequent outcomes, sequentially repeating the procedure numerous times. Using the potential outcomes framework, we define finite population dynamic causal effects that...  View Details
      Keywords: Panel Data; Dynamic Causal Effects; Potential Outcomes; Finite Population; Nonparametric
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      Bojinov, Iavor, Ashesh Rambachan, and Neil Shephard. "Panel Experiments and Dynamic Causal Effects: A Finite Population Perspective." Harvard Business School Working Paper, No. 20-101, April 2020.
      • February 2020
      • Article

      Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

      By: Rachel Gershon, Cynthia Cryder and Leslie K. John
      While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial...  View Details
      Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation And Incentives; Consumer Behavior; Decision Making
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      Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
      • Article

      Beyond Emotional Similarity: The Role of Situation-specific Motives

      By: Amit Goldenberg, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai and James J. Gross
      It is well established that people often express emotions that are similar to those of other group members. However, people do not always express emotions that are similar to other group members, and the factors that determine when similarity occurs are not yet clear....  View Details
      Keywords: Emotion Contagion; Emotional Influence; Motivation; Group Dynamics; Emotions; Situation Or Environment; Motivation And Incentives; Behavior
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      Goldenberg, Amit, David Garcia, Eran Halperin, Jamil Zaki, Danyang Kong, Golijeh Golarai, and James J. Gross. "Beyond Emotional Similarity: The Role of Situation-specific Motives." Journal of Experimental Psychology: General 149, no. 1 (January 2020): 138–159.
      • September 2018 (Revised December 2019)
      • Teaching Plan

      Eastern Bank: Innovating Through Eastern Labs

      By: Karen Mills, Dennis Campbell and Aaron Mukerjee
      Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were...  View Details
      Keywords: Banks; Banks And Banking; Fintech; Innovation; Innovation & Entrepreneurship; Innovation And Strategy; Technological Change; Technological Innovation; Technology And Innovation Management; Technology; Entrepreneurial Management; Management; Intrapreneurship
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      Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Teaching Plan 319-037, September 2018. (Revised December 2019.)
      • October 2017 (Revised April 2019)
      • Case

      Eastern Bank: Innovating Through Eastern Labs

      By: Karen Mills, Dennis Campbell and Aaron Mukerjee
      Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were...  View Details
      Keywords: Banks And Banking; Technological Innovation; Entrepreneurship; Management
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      Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Case 318-068, October 2017. (Revised April 2019.)
      • 2017
      • Working Paper

      Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance

      By: Diwas S. KC, Bradley R. Staats, Maryam Kouchaki and Francesca Gino
      How individuals manage, organize, and complete their tasks is central to operations management. Recent research in operations focuses on how under conditions of increasing workload, individuals can increase their service time, up to a point, to complete work more...  View Details
      Keywords: Employees; Decision Making; Performance Effectiveness; Performance Productivity
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      KC, Diwas S., Bradley R. Staats, Maryam Kouchaki, and Francesca Gino. "Task Selection and Workload: A Focus on Completing Easy Tasks Hurts Long-Term Performance." Harvard Business School Working Paper, No. 17-112, June 2017.
      • June 2017
      • Article

      When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology

      By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht
      Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can...  View Details
      Keywords: Ritual; Intergroup Dynamics; Intergroup Bias; Neural Reward Processing; Open Data; Open Materials; Preregistered; Groups And Teams; Behavior; Prejudice And Bias; Cooperation
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      Hobson, Nicholas M., Francesca Gino, Michael I. Norton, and Michael Inzlicht. "When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology." Psychological Science 28, no. 6 (June 2017): 733–750.
      • 2015
      • Working Paper

      The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets

      By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
      Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from...  View Details
      Keywords: Wisdom Of Crowds; Demand Forecasting; Price Forecasting; Forecasting And Prediction; Social And Collaborative Networks; Size; Performance
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      Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, October 2015.
      • November 2014 (Revised March 2015)
      • Case

      Disrupting the Meat Industry: Tissue Culture Beef

      By: Jose B. Alvarez and Matthew G. Preble
      Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had...  View Details
      Keywords: Agribusiness; Innovation; Beef Production; Environmental Impacts Of Food Production; Agribusiness; Animal-based Agribusiness; Disruptive Innovation; Innovation And Invention; Environmental Sustainability; Food; Agriculture And Agribusiness Industry; Food And Beverage Industry; Netherlands; United States; United Kingdom
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      Alvarez, Jose B., and Matthew G. Preble. "Disrupting the Meat Industry: Tissue Culture Beef." Harvard Business School Case 515-001, November 2014. (Revised March 2015.)
      • September 2014
      • Case

      Pfizer's Centers for Therapeutic Innovation (CTI)

      By: Gary Pisano, James Weber and Kait Szydlowski
      In 2010, Pfizer established four small research units in New York, Boston, San Francisco, and San Diego located close to several premier Academic Medical Centers (AMCs), or hospitals with adjoining medical schools. The goal of these units was to redesign collaboration...  View Details
      Keywords: Pharmaceutical Industry; Drug Development; Academic Collaboration; Research And Development; Innovation; Translational Research; Management; Operations; Problems And Challenges; Research; Science; Technology; Strategy; Biotechnology Industry; Pharmaceutical Industry; North And Central America; Europe; Asia
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      Pisano, Gary, James Weber, and Kait Szydlowski. "Pfizer's Centers for Therapeutic Innovation (CTI)." Harvard Business School Case 615-024, September 2014.
      • January 2014 (Revised December 2014)
      • Case

      GenapSys: Business Models for the Genome

      By: Richard G. Hamermesh, Joseph B. Fuller and Matthew Preble

      GenapSys, a California-based startup, was soon to release a new DNA sequencer that the company's founder, Hesaam Esfandyarpour, believed was truly revolutionary. The sequencer would be substantially less expensive—potentially costing just a few thousand dollars—and...  View Details

      Keywords: Dna Sequencing; Life Sciences; Business Model; Innovation & Entrepreneurship; Health Care And Treatment; Genetics; Business Strategy; Biotechnology Industry; Pharmaceutical Industry; Technology Industry; Health Industry; Medical Devices And Supplies Industry; United States
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      Hamermesh, Richard G., Joseph B. Fuller, and Matthew Preble. "GenapSys: Business Models for the Genome." Harvard Business School Case 814-050, January 2014. (Revised December 2014.)
      • 2012
      • Article

      Signing at the Beginning Makes Ethics Salient and Decreases Dishonest Self-reports in Comparison to Signing at the End

      By: L. Shu, N. Mazar, F. Gino, D. Ariely and M. Bazerman
      Many written forms required by businesses and governments rely on honest reporting. Proof of honest intent is typically provided through signature at the end of the document, e.g., tax returns or insurance policy forms. Still, people sometimes cheat to advance their...  View Details
      Keywords: Nudge; Morality; Honesty; Self-report; Policy-making; Ethics; Corporate Disclosure; Reports; Policy
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      Shu, L., N. Mazar, F. Gino, D. Ariely, and M. Bazerman. "Signing at the Beginning Makes Ethics Salient and Decreases Dishonest Self-reports in Comparison to Signing at the End." Proceedings of the National Academy of Sciences 109, no. 38 (September 18, 2012): 15197–15200.
      • 2012
      • Working Paper

      Rainmakers: Why Bad Weather Means Good Productivity

      By: Jooa Julia Lee, Francesca Gino and Bradley R. Staats
      People believe that weather conditions influence their everyday work life, but to date, little is known about how weather affects individual productivity. Most people believe that bad weather conditions reduce productivity. In this research, we predict and find just...  View Details
      Keywords: Weather; Productivity; Opportunity Cost; Distractions; Weather; Performance Productivity; Social Psychology; Mathematical Methods
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      Lee, Jooa Julia, Francesca Gino, and Bradley R. Staats. "Rainmakers: Why Bad Weather Means Good Productivity." Harvard Business School Working Paper, No. 13-005, July 2012.
      • January 2011 (Revised March 2011)
      • Case

      Predictive Biosciences

      By: Thomas R. Eisenmann, Jeffrey J. Bussgang and David Kiron
      A small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.  View Details
      Keywords: Mergers And Acquisitions; Factories, labs, And Plants; Business Startups; Entrepreneurship; Health testing And Trials; Growth And Development Strategy; Product Development; Biotechnology Industry
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      Eisenmann, Thomas R., Jeffrey J. Bussgang, and David Kiron. "Predictive Biosciences." Harvard Business School Case 811-015, January 2011. (Revised March 2011.)
      • January 2009 (Revised February 2009)
      • Case

      Sydney IVF: Stem Cell Research

      By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred
      This case examines the strategy implementation and risk management decisions at Sydney IVF, a research-based in vitro fertilization and stem cell company based in Australia. Drs. Robert Jansen and Jock Anderson, who co-founded Sydney IVF in 1986, developed novel...  View Details
      Keywords: Ethics; Governing Rules, Regulations, And Reforms; Innovation And Management; Growth And Development Strategy; Risk Management; Genetics; Commercialization; Health Industry; Australia
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      Simons, Robert L., Kathryn Rosenberg, and Natalie Kindred. "Sydney IVF: Stem Cell Research." Harvard Business School Case 109-017, January 2009. (Revised February 2009.)
      • May 1993
      • Case

      Patient Transfusion Services Lab of Central Blood Bank

      By: James L. Heskett
      The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services.  View Details
      Keywords: Health Care And Treatment; Quality; Service Operations; Mathematical Methods; Customer Satisfaction; Health Industry
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      Heskett, James L. "Patient Transfusion Services Lab of Central Blood Bank." Harvard Business School Case 693-091, May 1993.
      • November 1991 (Revised April 1994)
      • Case

      Nucleon, Inc.

      By: Gary P. Pisano
      Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)...  View Details
      Keywords: Factories, labs, And Plants; Entrepreneurship; Health testing And Trials; Rights; Product Development; Production; Partners And Partnerships; Research And Development; Biotechnology Industry
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      Pisano, Gary P. "Nucleon, Inc." Harvard Business School Case 692-041, November 1991. (Revised April 1994.)
      • 1

      Are you looking for?

      All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell
      Julia Cheek’s time at HBS was nothing short of inspirational. In fact, two unicorn startups, Coupang, and Grab-Taxi all came out of her section...
      Theranos: The Unicorn That Wasn't
      → Search All HBS Web
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