Publications
Publications
Show Results For
-
All HBS Web
(73)
- Faculty Publications (11)
LEGO
→
Page 1 of
11
Results
- July 2022 (Revised March 2023)
- Case
The LEGO Group: Builders of a More Diverse and Inclusive Tomorrow
By: Elie Ofek and Sarah Mehta
This case explores how the LEGO Group’s diversity and inclusion efforts from 2008 to 2022.
View Details
Keywords:
Race;
Inclusion;
Equity;
Demographics;
Age;
Diversity;
Ethnicity;
Gender;
Entertainment and Recreation Industry;
Europe;
Denmark;
United States
- 2019
- Working Paper
Why Do User Communities Matter for Strategy?
By: Sonali K. Shah and Frank Nagle
User communities represent a unique organizing structure for the exchange of ideas and knowledge. They are organizations composed primarily of users working collaboratively, voluntarily, and with minimal oversight to freely and openly develop and exchange knowledge...
View Details
- July 2017
- Teaching Note
Designing Transformational Customer Experiences
By: Stefan Thomke
Keywords:
Customer Experience;
Design;
Exercise;
Learning By Doing;
LEGO;
Storytelling;
Transformation
- March 2017
- Exercise
Designing Transformational Customer Experiences
By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer...
View Details
- June 2013 (Revised February 2016)
- Teaching Note
The LEGO Group: Publish or Protect?
By: Willy Shih
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and...
View Details
- February 2013 (Revised March 2015)
- Case
The LEGO Group: Publish or Protect?
By: Willy C. Shih and Sen Chai
Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and...
View Details
Keywords:
Plastics;
Injection Molding;
Toys;
LEGO;
LEGO Group;
Tools;
Additive Manufacturing;
3D Manufacturing;
Toolmaking;
Patenting;
Spillovers;
Knowledge Spillovers;
Change;
Trends;
Engineering;
Machinery and Machining;
Intellectual Property;
Patents;
Operations;
Production;
Strategy;
Corporate Strategy;
Technology Adoption;
Consumer Products Industry;
Manufacturing Industry;
Technology Industry;
Europe;
Denmark
- February 2013
- Case
LEGO (A): The Crisis
By: Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer
As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on...
View Details
- July 2012
- Case
LEGO
By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer
LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find...
View Details
- July 2005 (Revised October 2006)
- Case
Global Fun: The Internationalization of Theme Parks
By: Geoffrey G. Jones and Steven Shaheen
A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the...
View Details