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- March 2022 (Revised April 2022)
- Teaching Note
Spotify's Audio-First Strategy: Leading the Podcasting Market
By: Hong Luo and Carol Lin
Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in...
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- April 2019
- Case
Coup or Crime? The Case of Carlos Ghosn
By: Aiyesha Dey, Jonas Heese and Puneet Brar
This case explores the interplay of global corporations, management styles, and local traditions through the high profile arrest of auto industry icon, Carlos Ghosn, in November 2018. The case allows students to debate opposing theories that led to the arrest and...
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- March 2019 (Revised May 2019)
- Case
Philips Lighting: Light-as-a-Service
By: Mark R. Kramer, Thijs Geradts and Bhanuteja Nadella
As LEDs with a 25-year lifespan replace incandescent lightbulbs, Philips Lighting faced major disruption and began to explore a new shared value business model of selling light as a service. Although it offers better profit margins and a reduced environmental...
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- October 2018
- Case
Recipe for Success: Growth and Evolution at Cafe Cupcake
By: Anthony Mayo and Heather Beckham
Café Cupcake (CC) is a fast-casual restaurant chain that offers artisan cupcakes and light fare throughout the southeastern United States and Texas. This case chronicles the growth and evolution of Café Cupcake. It also considers the specific human resource challenges...
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- May 2018 (Revised June 2018)
- Case
Ashar Group: Brokers and Co-opetition in the Life Settlement Industry
By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu
Connecting life insurance policyholders with potential investors (called Life Settlement Providers), Ashar Group plays a pivotal role in the industry. Its current position is, however, increasingly being challenged by consumer-direct models, led by major providers...
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- September 2016 (Revised September 2016)
- Case
Spectio: A Digital Lighting Company
By: Rajiv Lal and Sarah McAra
Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some...
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- April 2016
- Teaching Note
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy...
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- 2014
- Article
Are Patents Creative or Destructive?
By: Tom Nicholas
Current debate over patent aggregation has led to renewed interest in the long-standing question concerning whether patents are a creative or a destructive influence on the process of technological development. In this paper I examine the basic patent tradeoff between...
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- September 2014 (Revised April 2016)
- Case
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar...
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- 2014
- Article
The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality
By: M. Kouchaki, F. Gino and A. Jami
Drawing on the embodied simulation account of emotional information processing, we argue that the physical experience of weight is associated with the emotional experience of guilt and thus that weight intensifies the experience of guilt. Across four studies, we found...
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- February 2013 (Revised December 2015)
- Case
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial...
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Keywords:
Groom Energy Solutions;
Jon Guerster;
Salem, MA;
Energy Management;
Energy Efficiency Paradox;
Sustainability Management;
Manufacturing;
Cold Storage;
Commercial Real Estate;
Enterprise Smart Grid;
Carbon Accounting;
LED Lighting;
Sustainability Research;
Entrepreneurship;
Environmental Entrepreneurship;
Energy Entrepreneurship;
Energy Services;
Electricity;
Startup;
Expansion;
Growth;
Sustainability;
Business Startups;
Forecasting and Prediction;
Energy Conservation;
Revenue;
Geographic Location;
Human Resources;
Management;
Growth and Development Strategy;
Market Entry and Exit;
Operations;
Service Delivery;
Strategic Planning;
Science;
Environmental Sustainability;
Climate Change;
Society;
Social Issues;
Technology Adoption;
Energy Industry;
Green Technology Industry;
Technology Industry;
Utilities Industry;
United States;
Boston
- March 2011 (Revised February 2014)
- Case
Cree, Inc.: Which Bright Future?
By: David J. Collis, Mary Furey and Matthew Shaffer
After its founding in the late 1980s, Cree Inc. quickly grew into a major player in the emerging LED market. By 2007, technological improvements in LEDs had made them suitable for TV, computer, and mobile "backlighting"; and concerns over global warning led to calls to...
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Keywords:
Cree;
LEDs;
Lighting Market;
Clean Tech;
Energy Policy;
Semiconductors;
North Carolina;
Business Growth and Maturation;
Forecasting and Prediction;
Innovation and Management;
Decision Choices and Conditions;
Market Entry and Exit;
Competitive Strategy;
Corporate Strategy;
Technology Adoption;
Electronics Industry;
Green Technology Industry;
Manufacturing Industry;
United States;
North Carolina;
Raleigh
- May 2010 (Revised May 2010)
- Case
Lighting the Future: LEDs and Your Living Room
By: David J. Collis and Mary Furey
- January 2002 (Revised June 2003)
- Case
Abelli and Saviotti at Banca Commerciale Italiana (A)
By: Tiziana E. Casciaro, Kathleen L. McGinn and Massimiliano Belingheri
In 1999, a powerful struggle amidst complex corporate and interpersonal networks led to the failed merger between Banca Commerciale Italiana and Unicredito Italiano--two of Italy's largest banking groups. This case analyzes the actions of Abelli and Saviotti, co-CEOs...
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- Research Summary
Overview
By: Boris Vallee
Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,...
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