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    • All HBS Web  (217)
      • Faculty Publications  (49)

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      • July 2022
      • Case

      Metaverse Seoul

      By: Mitchell Weiss and Samantha Markowitz
      In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,...  View Details
      Keywords: Metaverse; Entrepreneurship; Innovation and Invention; Digital Platforms; Internet and the Web; Government Administration; Public Administration Industry; South Korea; Asia
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      Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.
      • January 2022
      • Case

      Walmart Goes Global (A)

      By: Juan Alcácer
      Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico
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      Alcácer, Juan. "Walmart Goes Global (A)." Harvard Business School Case 722-385, January 2022.
      • April 2021
      • Case

      The Mahindra Group: Leading with Purpose

      By: Ranjay Gulati and Rachna Tahilyani
      India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’...  View Details
      Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Financial Services Industry; Manufacturing Industry; Technology Industry; Asia; India; Mumbai; South Korea; Italy; United States
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      Gulati, Ranjay, and Rachna Tahilyani. "The Mahindra Group: Leading with Purpose." Harvard Business School Case 421-091, April 2021.
      • October 2020
      • Case

      Unison Capital Korea: Gong Cha

      By: Victoria Ivashina and Sangyun Lee
      In the Spring of 2017, Soomin Kim, Founding Partner of Unison Capital Korea, and his team were debating the potential exit of Unison Capital Korea’s investment in Gong Cha Korea, the sole local franchisor of the premium milk tea brand that they proprietarily sourced...  View Details
      Keywords: Exit; Strategic Decision Making; Private Equity; Investment; Strategy; Investment Return; Decision Making; Bids and Bidding
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      Ivashina, Victoria, and Sangyun Lee. "Unison Capital Korea: Gong Cha." Harvard Business School Case 221-040, October 2020.
      • January 2020
      • Teaching Note

      Korea Telecom: Building a GiGAtopia (A) and (B)

      By: Shane Greenstein, Feng Zhu, Kerry Herman and Susie Ma
      Teaching Note for HBS Nos 617-014 and 620-060.  View Details
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      Greenstein, Shane, Feng Zhu, Kerry Herman, and Susie Ma. "Korea Telecom: Building a GiGAtopia (A) and (B)." Harvard Business School Teaching Note 620-092, January 2020.
      • January 2020
      • Case

      SK Group: Social Progress Credits

      By: George Serafeim, Ethan Rouen and David Freiberg
      SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength...  View Details
      Keywords: Impact; Impact Investing; Impact Measurement; Social Value; Social Development; Conglomerates; Measurement Of Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Capital Markets; Innovation; Environmental Impact; Collaboration; Social Enterprise; Social and Collaborative Networks; Social Issues; Measurement and Metrics; Value Creation; Cooperation; Environmental Sustainability; Employment; Accounting; Energy Industry; Telecommunications Industry; Chemical Industry; South Korea
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      Serafeim, George, Ethan Rouen, and David Freiberg. "SK Group: Social Progress Credits." Harvard Business School Case 120-071, January 2020.
      • December 2019
      • Supplement

      Korea Telecom: Building a GiGAtopia (B)

      By: Shane Greenstein, Feng Zhu and Susie L. Ma
      Keywords: Mobile and Wireless Technology; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Technology Industry; Telecommunications Industry; Korean Peninsula
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      Greenstein, Shane, Feng Zhu, and Susie L. Ma. "Korea Telecom: Building a GiGAtopia (B)." Harvard Business School Supplement 620-060, December 2019.
      • October 2018
      • Supplement

      Going Rogue: Choson Exchange in North Korea (B)

      By: Sophus A. Reinert and Dawn H. Lau
      Keywords: Korea; Choson Exchange; Geoffrey See; Nils Weisensee; Korean Peninsula; North Korea
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      Reinert, Sophus A., and Dawn H. Lau. "Going Rogue: Choson Exchange in North Korea (B)." Harvard Business School Supplement 719-005, October 2018.
      • February 2018
      • Teaching Note

      Going Rogue: Choson Exchange in North Korea

      By: Sophus A. Reinert
      Teaching Note for HBS No. 717-015.  View Details
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      Reinert, Sophus A. "Going Rogue: Choson Exchange in North Korea." Harvard Business School Teaching Note 718-048, February 2018.
      • February 2018 (Revised August 2018)
      • Case

      KT Corporation in the New Energy Market

      By: Forest L. Reinhardt and Dawn H. Lau
      Keywords: South Korea; Korea Telecom; Energy Markets; Chang-Gyu Hwang; KT; Energy; Energy Industry; Telecommunications Industry; South Korea; Korean Peninsula
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      Reinhardt, Forest L., and Dawn H. Lau. "KT Corporation in the New Energy Market." Harvard Business School Case 718-051, February 2018. (Revised August 2018.)
      • January 2018
      • Supplement

      In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (B)

      By: Andy Zelleke and Brian Tilley
      This case explores Lotte Group’s challenge of how to respond to Chinese government pressure in 2017, following the Group’s February decision to transfer land to the South Korean government, on which Seoul intended to deploy the U.S.-built THAAD missile defense system....  View Details
      Keywords: Multinational Corporation; Corporate Governance; Leadership; International Relations; Decision Making; South Korea; China; Japan; United States
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      Zelleke, Andy, and Brian Tilley. "In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (B)." Harvard Business School Supplement 318-023, January 2018.
      • December 2017 (Revised January 2019)
      • Case

      In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)

      By: Andy Zelleke and Brian Tilley
      By late 2016 and early 2017, Lotte Group, a South Korean chaebol (large family-controlled business group) had become embroiled not only in the domestic political turmoil surrounding President Park Geun-hye, but also—uncomfortably—in a four-country geopolitical storm. ...  View Details
      Keywords: Corporate Social Responsibility; Politics; Corporate Social Responsibility and Impact; National Security; International Relations; Decision Making; Government and Politics; Leadership; South Korea; China; Japan
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      Zelleke, Andy, and Brian Tilley. "In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)." Harvard Business School Case 318-022, December 2017. (Revised January 2019.)
      • June 2017
      • Case

      AKB48: Going Global? (A)

      By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
      After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...  View Details
      Keywords: Brand Building; Brand Extension; Culture-based Products; Global Products; Differentiation; Intellectual Property; International Business; Local Products; Strategy; Value Capture; Market Entry and Exit; Music Entertainment; Business Model; Global Strategy; Global Range; Brands and Branding; Value Creation; Expansion; Music Industry; Japan; China; Indonesia; Taiwan; Philippines; Thailand; South Korea
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      Alcácer, Juan, Kotaro Sasamoto, Tee Chayakul, and Mayuka Yamazaki. "AKB48: Going Global? (A)." Harvard Business School Case 717-445, June 2017.
      • April 2017 (Revised January 2020)
      • Case

      Korea Telecom: Building a GiGAtopia (A)

      By: Shane Greenstein, Feng Zhu and Kerry Herman
      Korea Telecom (KT) has committed $4 billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new...  View Details
      Keywords: Mobile and Wireless Technology; Technological Innovation; Infrastructure; Growth and Development Strategy; Competitive Strategy; Decision Choices and Conditions; Telecommunications Industry
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      Greenstein, Shane, Feng Zhu, and Kerry Herman. "Korea Telecom: Building a GiGAtopia (A)." Harvard Business School Case 617-014, April 2017. (Revised January 2020.)
      • October 2016 (Revised October 2017)
      • Case

      Going Rogue: Choson Exchange in North Korea

      By: Sophus A. Reinert, Dawn H. Lau and Amy MacBeath
      In mid-2015, the Singapore-based CEO of Choson Exchange Geoffrey See pondered his next move. He had founded Choson Exchange as a non-profit in 2009 to further female entrepreneurship in North Korea by providing business and legal training in the isolated country. Now,...  View Details
      Keywords: Entrepreneurship; For-Profit Firms; Risk and Uncertainty; Opportunities; North Korea
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      Reinert, Sophus A., Dawn H. Lau, and Amy MacBeath. "Going Rogue: Choson Exchange in North Korea." Harvard Business School Case 717-015, October 2016. (Revised October 2017.)
      • April 2015 (Revised October 2021)
      • Case

      Korea

      By: Forest Reinhardt, Sophus A. Reinert, Dawn H. Lau, Jonathan Schlefer, Keith Chi-ho Wong and Mayuka Yamazaki
      South Korea's economic success and its transition from authoritarianism to democracy teach important lessons in national strategy and political economy. Now, though, its famous chaebols may need reform, the population is aging, and relations with the North are as tense...  View Details
      Keywords: Economics; Governance; Government and Politics; Leadership; Globalization; Demographics; History; Asia; South Korea
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      Reinhardt, Forest, Sophus A. Reinert, Dawn H. Lau, Jonathan Schlefer, Keith Chi-ho Wong, and Mayuka Yamazaki. "Korea." Harvard Business School Case 715-047, April 2015. (Revised October 2021.)
      • 15 Feb 2014
      • Conference Presentation

      Men as Cultural Ideals: How Culture Shapes Gender Stereotypes

      By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton
      Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different...  View Details
      Keywords: Stereotypes; Gender; United States; South Korea
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      Cuddy, Amy, Elizabeth Baily Wolf, Peter Glick, and Michael I. Norton. "Men as Cultural Ideals: How Culture Shapes Gender Stereotypes." Paper presented at the 15th Society for Personality and Social Psychology Annual Meeting, Austin, TX, February 15, 2014.
      • January 2015 (Revised April 2018)
      • Case

      CJ E&M: Creating a K-Culture in the U.S.

      By: Elie Ofek, Sang-Hoon Kim and Michael Norris
      Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...  View Details
      Keywords: Cultural Consumption; Media Businesses; International Marketing; Event Marketing; Creative Industries; Cross-cultural Adaptation; Ethnic Marketing; South Korea; Marketing Strategy; Entertainment; Global Strategy; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; South Korea
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      Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.)
      • 2014
      • Working Paper

      College Admissions as Non-Price Competition: The Case of South Korea

      By: Christopher Avery, Alvin E. Roth and Soohyung Lee
      This paper examines non-price competition among colleges to attract highly qualified students, exploiting the South Korean setting where the national government sets rules governing applications. We identify some basic facts about the behavior of colleges before and...  View Details
      Keywords: Competition; Higher Education; Policy; Government and Politics; Education Industry; South Korea
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      Avery, Christopher, Alvin E. Roth, and Soohyung Lee. "College Admissions as Non-Price Competition: The Case of South Korea." NBER Working Paper Series, No. 20774, December 2014.
      • 17 Jul 2014
      • Panel Discussion

      Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors

      By: Jodi L. Short and Michael W. Toffel
      Keywords: CSR; Corporate Accountability; Corporate Social Responsibility; Outsourced Production; Outsourcing; Sustainability; Sustainability Management; Auditing; Audit Quality; Gender; Conflicts Of Interest; Bias; Apparel and Accessories Industry; Electronics Industry; Manufacturing Industry; China; India; Pakistan; Bangladesh; Mexico; Brazil; Viet Nam; Indonesia; Philippines; Sri Lanka; Taiwan; South Korea
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      Short, Jodi L., and Michael W. Toffel. "Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors." Elevate Limited Webinar, July 17, 2014. (Webinar coordinated by Elevate Limited.)
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