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- August 2023
- Case
BYD, China, and Global Electric Vehicle Rivalry
By: Cynthia A. Montgomery and Max Hancock
In 2023, BYD, a Chinese electric vehicle (EV) maker, surpassed Tesla to become the world's best-selling EV brand. BYD began selling mobile phone batteries in 1995, acquired a license to sell vehicles in 2002, and spent two decades building its EV brand, growing its...
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- February 2023 (Revised June 2023)
- Case
Doing Business in Seoul, South Korea
By: Sara Fleiss, Leonard A. Schlesinger, Bonnie Yining Cao and Dawn H. Lau
This case examines the challenges and opportunities of doing business in Seoul, South Korea. It highlights South Korea's economic development in the decades leading up to 2023 in the context of its history, culture, and politics.
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- July 2022
- Case
Metaverse Seoul
By: Mitchell Weiss and Samantha Markowitz
In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,...
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- January 2022
- Case
Walmart Goes Global (A)
By: Juan Alcácer
- April 2021
- Case
The Mahindra Group: Leading with Purpose
By: Ranjay Gulati and Rachna Tahilyani
India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’...
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Keywords:
Mission and Purpose;
Organizational Culture;
Change Management;
Communication Strategy;
Family Ownership;
Corporate Social Responsibility and Impact;
Revenue;
Auto Industry;
Financial Services Industry;
Manufacturing Industry;
Technology Industry;
Asia;
India;
Mumbai;
South Korea;
Italy;
United States
- October 2020 (Revised July 2023)
- Case
UCK Partners: Gong Cha
By: Victoria Ivashina and Sangyun Lee
In the Spring of 2017, Soomin Kim, Founding Partner of UCK Partners, and his team were debating the potential exit of UCK Partner’s investment in Gong Cha Korea, the sole local franchisor of the premium milk tea brand that they proprietarily sourced three years ago....
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- January 2020
- Teaching Note
Korea Telecom: Building a GiGAtopia (A) and (B)
By: Shane Greenstein, Feng Zhu, Kerry Herman and Susie Ma
Teaching Note for HBS Nos 617-014 and 620-060.
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- January 2020
- Case
SK Group: Social Progress Credits
By: George Serafeim, Ethan Rouen and David Freiberg
SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength...
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Keywords:
Impact;
Impact Investing;
Impact Measurement;
Social Value;
Social Development;
Conglomerates;
Measurement Of Purpose;
ESG;
ESG (Environmental, Social, Governance) Performance;
Capital Markets;
Innovation;
Environmental Impact;
Collaboration;
Social Enterprise;
Social and Collaborative Networks;
Social Issues;
Measurement and Metrics;
Value Creation;
Cooperation;
Environmental Sustainability;
Employment;
Accounting;
Energy Industry;
Telecommunications Industry;
Chemical Industry;
South Korea
- December 2019
- Supplement
Korea Telecom: Building a GiGAtopia (B)
By: Shane Greenstein, Feng Zhu and Susie L. Ma
- October 2018
- Supplement
Going Rogue: Choson Exchange in North Korea (B)
By: Sophus A. Reinert and Dawn H. Lau
- February 2018
- Teaching Note
Going Rogue: Choson Exchange in North Korea
Teaching Note for HBS No. 717-015.
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- February 2018 (Revised August 2018)
- Case
KT Corporation in the New Energy Market
By: Forest L. Reinhardt and Dawn H. Lau
- January 2018
- Supplement
In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (B)
By: Andy Zelleke and Brian Tilley
This case explores Lotte Group’s challenge of how to respond to Chinese government pressure in 2017, following the Group’s February decision to transfer land to the South Korean government, on which Seoul intended to deploy the U.S.-built THAAD missile defense system....
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- December 2017 (Revised January 2019)
- Case
In the Eye of a Geopolitical Storm: South Korea's Lotte Group, China and the U.S. THAAD Missile Defense System (A)
By: Andy Zelleke and Brian Tilley
By late 2016 and early 2017, Lotte Group, a South Korean chaebol (large family-controlled business group) had become embroiled not only in the domestic political turmoil surrounding President Park Geun-hye, but also—uncomfortably—in a four-country geopolitical storm. ...
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- June 2017
- Case
AKB48: Going Global? (A)
By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki
After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what...
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Keywords:
Brand Building;
Brand Extension;
Culture-based Products;
Global Products;
Differentiation;
Intellectual Property;
International Business;
Local Products;
Strategy;
Value Capture;
Market Entry and Exit;
Music Entertainment;
Business Model;
Global Strategy;
Global Range;
Brands and Branding;
Value Creation;
Expansion;
Music Industry;
Japan;
China;
Indonesia;
Taiwan;
Philippines;
Thailand;
South Korea
- April 2017 (Revised January 2020)
- Case
Korea Telecom: Building a GiGAtopia (A)
By: Shane Greenstein, Feng Zhu and Kerry Herman
Korea Telecom (KT) has committed $4 billion in investments and R&D to build a GiGAtopia, essentially ushering in the next generation of mobile (5G) and wired infrastructure. CEO Dr. Chang-Gyu Hwang, and his team are considering which areas to prioritize in terms of new...
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- October 2016 (Revised October 2017)
- Case
Going Rogue: Choson Exchange in North Korea
By: Sophus A. Reinert, Dawn H. Lau and Amy MacBeath
In mid-2015, the Singapore-based CEO of Choson Exchange Geoffrey See pondered his next move. He had founded Choson Exchange as a non-profit in 2009 to further female entrepreneurship in North Korea by providing business and legal training in the isolated country. Now,...
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- 15 Feb 2014
- Conference Presentation
Men as Cultural Ideals: How Culture Shapes Gender Stereotypes
By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick and Michael I. Norton
Four studies test whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different...
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- January 2015 (Revised April 2018)
- Case
CJ E&M: Creating a K-Culture in the U.S.
By: Elie Ofek, Sang-Hoon Kim and Michael Norris
Buoyed by the success of K-pop music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...
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Keywords:
Cultural Consumption;
Media Businesses;
International Marketing;
Event Marketing;
Creative Industries;
Cross-cultural Adaptation;
Ethnic Marketing;
South Korea;
Marketing Strategy;
Entertainment;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Entertainment and Recreation Industry;
United States;
South Korea
- 2014
- Working Paper
College Admissions as Non-Price Competition: The Case of South Korea
By: Christopher Avery, Alvin E. Roth and Soohyung Lee
This paper examines non-price competition among colleges to attract highly qualified students, exploiting the South Korean setting where the national government sets rules governing applications. We identify some basic facts about the behavior of colleges before and...
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