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All HBS Web
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- Faculty Publications (364)
- May 1999
- Background Note
Note on Behavioral Pricing
The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's...
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Keywords:
Customer Satisfaction;
Decisions;
Fairness;
Price;
Marketing Strategy;
Behavior;
Perspective;
Public Opinion
Gourville, John T. "Note on Behavioral Pricing." Harvard Business School Background Note 599-114, May 1999.
- April 1999
- Article
Diversification Strategies of British Trading Companies: Harrisons & Crosfield c1900-c1980
By: G. Jones and Judith Wale
This article examines the diversification strategies and organisational competencies of Harrisons & Crosfield, a British-based multinational, between 1900 and 1980. There is an accumulating body of case study evidence on the historical evolution of British...
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Keywords:
Organizational Change and Adaptation;
Diversification;
Knowledge Use and Leverage;
Competency and Skills;
Great Britain
Jones, G., and Judith Wale. "Diversification Strategies of British Trading Companies: Harrisons & Crosfield c1900-c1980." Business History 41, no. 2 (April 1999): 69–101.
- March 1999 (Revised November 2001)
- Case
Honda-Rover (A): Crafting an Alliance
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Faced with vexing financial challenges in 1993, British Aerospace (BAe) is determined to shed its loss-making automaker, Rover. It offers to sell its stake in Rover to Honda, Rover's partner since 1979, but Honda is reluctant to raise its stake in Rover. Meanwhile, BMW...
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Change Management;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (A): Crafting an Alliance." Harvard Business School Case 899-223, March 1999. (Revised November 2001.)
- March 1999 (Revised November 2001)
- Case
Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance
By: Ashish Nanda, James K. Sebenius and Ron Fortgang
Supplements the (A) case.
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Keywords:
Business Exit or Shutdown;
Joint Ventures;
Alliances;
Knowledge Sharing;
Strategy;
Contracts;
Negotiation Process;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
United Kingdom
Nanda, Ashish, James K. Sebenius, and Ron Fortgang. "Honda-Rover (D): The Changing Tide of the BMW-Rover Alliance." Harvard Business School Case 899-226, March 1999. (Revised November 2001.)
- February 1999
- Case
Sports Agents: Is There a Firm Advantage?
By: Stephen A. Greyser and Brian R. Harris
Focuses on the decision of a young tennis player on what kind of agent to have as his representative. The choice is between someone in a large sports management/marketing firm and an independent agent representing a small number of individual athletes. Outlines the...
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Keywords:
Decision Choices and Conditions;
Knowledge Management;
Marketing Communications;
Marketing Strategy;
Organizational Structure
Greyser, Stephen A., and Brian R. Harris. "Sports Agents: Is There a Firm Advantage?" Harvard Business School Case 599-038, February 1999.
- October 1997 (Revised March 2000)
- Case
Oxford Health Plans: Specialty Management (A)
By: James L. Heskett, Jody H. Gittell and James Slayton
Describes an innovative approach to organizing health care proposed by Oxford CEO Steve Wiggins. Wiggins contends that the primary care physician "gatekeeper" model typically used by health maintenance organizations to control access to and coordinate specialist care...
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Keywords:
Business Model;
Groups and Teams;
Innovation and Management;
Medical Specialties;
Health Care and Treatment;
Cooperation;
Management Teams;
Health Industry;
United States
Heskett, James L., Jody H. Gittell, and James Slayton. "Oxford Health Plans: Specialty Management (A)." Harvard Business School Case 898-042, October 1997. (Revised March 2000.)
- May 1997
- Teaching Note
Managing Product Development: Matching Technology with Context, Instructor's Note
By: Marco Iansiti
This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in...
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- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the...
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- February 1997 (Revised September 1998)
- Case
American Management Systems, Inc.: The Knowledge Centers
By: Dorothy A. Leonard and Sylvia Sensiper
Senior management at AMS, a business and information technology consulting company, is growing at 28% annually and assimilating 1,800 new hires a year. AMS has recently instituted a new knowledge management strategy, a group of six knowledge centers (virtual...
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Keywords:
Information Technology;
Innovation and Management;
Technological Innovation;
Knowledge Management;
Management Teams;
Business Strategy;
Consulting Industry;
United States
Leonard, Dorothy A., and Sylvia Sensiper. "American Management Systems, Inc.: The Knowledge Centers." Harvard Business School Case 697-068, February 1997. (Revised September 1998.)
- June 1996 (Revised January 2000)
- Case
McKinsey & Co.: Managing Knowledge and Learning
Describes the development of McKinsey & Co. as a worldwide management consulting firm from 1926 to 1996. In particular, it focuses on the way in which McKinsey has developed structures, systems, processes, and practices to help it develop, transfer, and disseminate...
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Keywords:
Management;
Managerial Roles;
Management Practices and Processes;
Competitive Advantage;
Global Range;
Knowledge Dissemination;
Business Processes;
Consulting Industry
Bartlett, Christopher A. "McKinsey & Co.: Managing Knowledge and Learning." Harvard Business School Case 396-357, June 1996. (Revised January 2000.)
- June 1996 (Revised March 1998)
- Case
Skandia AFS: Developing Intellectual Capital Globally
By: Christopher A. Bartlett and Takia Mahmood
Focuses on the measurement and management of organizational knowledge as a strategic asset, and on the deployment of information technology, organizational structure, and processes in leveraging that asset.
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Keywords:
Global Strategy;
Knowledge Sharing;
Growth and Development Strategy;
Organizational Design;
Organizational Structure;
Alliances;
Competitive Advantage;
Information Technology
Bartlett, Christopher A., and Takia Mahmood. "Skandia AFS: Developing Intellectual Capital Globally." Harvard Business School Case 396-412, June 1996. (Revised March 1998.)
- February 1996 (Revised April 2003)
- Case
WPP--Integrating Icons to Leverage Knowledge
By: Joseph L. Bower
Martin Sorrell has used WPP to acquire a large portfolio of marketing service firms including J. Walter Thompson and Ogilvy & Mather. How did he make this minnow-swallows-many-whales trick work, and can he make the whole into something bigger than the parts?
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Bower, Joseph L. "WPP--Integrating Icons to Leverage Knowledge." Harvard Business School Case 396-249, February 1996. (Revised April 2003.)
- November 1995 (Revised October 1996)
- Background Note
Expectations and Stereotypes: How Do They Affect the Deal?
Designed to provide students with a basic insight into recognizing the productive and destructive aspects of expectations and stereotypes, and their consequent effects on negotiation.
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Keywords:
Knowledge Acquisition;
Management;
Negotiation Deal;
Performance Expectations;
Prejudice and Bias
McGinn, Kathleen L. "Expectations and Stereotypes: How Do They Affect the Deal?" Harvard Business School Background Note 396-167, November 1995. (Revised October 1996.)
- November 1994 (Revised August 1997)
- Case
TV Guide (A)
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects...
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Keywords:
Journals and Magazines;
Customers;
Marketing Strategy;
Advertising;
Publishing Industry;
United States
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
- May 1994 (Revised October 1994)
- Case
Motorola: Institutionalizing Corporate Initiatives
By: Shoshana Zuboff and Janis Lee Gogan
Motorola became a recognized quality leader in large part by becoming a leader in employee education and by encouraging "participative management." Through the Motorola Training and Education Center, later Motorola University, the company invested substantial resources...
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Keywords:
Experience and Expertise;
Customer Satisfaction;
Training;
Human Resources;
Leadership;
Management Analysis, Tools, and Techniques;
Corporate Strategy;
Education Industry
Zuboff, Shoshana, and Janis Lee Gogan. "Motorola: Institutionalizing Corporate Initiatives." Harvard Business School Case 494-139, May 1994. (Revised October 1994.)
- May 1994 (Revised July 1995)
- Case
Taco Bell--1994
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic...
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Keywords:
Information Technology;
Food;
Organizational Structure;
Organizational Culture;
Human Resources;
Brands and Branding;
Organizational Change and Adaptation;
Goals and Objectives;
Change Management;
Expansion;
Business Growth and Maturation;
Communication;
Growth and Development Strategy;
Retail Industry;
Food and Beverage Industry;
United States
Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
- Article
Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development
By: Gary P. Pisano
Pisano, Gary P. "Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development." Strategic Management Journal 15 (Winter 1994): 85–100.
- April 1993 (Revised May 1994)
- Background Note
Positioning
By: David E. Bell
Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix.
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Bell, David E. "Positioning." Harvard Business School Background Note 593-105, April 1993. (Revised May 1994.)
- May 1992 (Revised June 1993)
- Case
Jan Carlzon: CEO at SAS (A)
Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating...
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Keywords:
Communication;
Financial Crisis;
Employee Relationship Management;
Knowledge;
Leadership Development;
Crisis Management;
Motivation and Incentives;
Business Strategy;
Aerospace Industry
Bartlett, Christopher A. "Jan Carlzon: CEO at SAS (A)." Harvard Business School Case 392-149, May 1992. (Revised June 1993.)
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.
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Keywords:
Customer Relationship Management;
Innovation Strategy;
Growth and Development Strategy;
Marketing Channels;
Marketing Strategy;
Marketplace Matching;
Organizational Change and Adaptation;
Core Relationships;
Industrial Products Industry;
Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)