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- November 2017
- Teaching Note
Amazon.com, 2016
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-402.
On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and...
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Keywords:
Strategic Analysis;
Retail;
E-commerce;
Amazon;
Internet;
Amazon.com;
Amazonfresh;
Jeff Bezos;
Cloud Computing;
Marketplaces;
Streaming;
E-reader Market;
Digital Media;
Mobile App;
Online Retail;
Shipping;
Database;
Tablet;
kindle;
Kindle Fire;
Smartphone;
Delivery;
Market Platforms;
Two-sided Platforms;
Competition;
Internet;
Corporate Strategy;
Online Advertising;
Business Growth And Maturation;
Business Model;
Business Organization;
For-profit Firms;
Film Entertainment;
Games, Gaming, And Gambling;
Music Entertainment;
Television Entertainment;
Profit;
Revenue;
Global Strategy;
Multinational Firms And Management;
Taxation;
Business History;
Human Resources;
Resignation And Termination;
Books;
Human Capital;
Working Conditions;
Business Or Company Management;
Goals And Objectives;
Growth And Development Strategy;
Growth Management;
Management Practices And Processes;
Industry Growth;
Industry Structures;
Media;
Distribution;
Distribution Channels;
Order Taking And Fulfillment;
Infrastructure;
Logistics;
Product Development;
Supply Chain;
Supply Chain Management;
Organizational Culture;
Public Ownership;
Work-life Balance;
Problems And Challenges;
Labor And Management Relations;
Strategy;
Adaptation;
Business Strategy;
Competitive Strategy;
Diversification;
Expansion;
Integration;
Horizontal Integration;
Vertical Integration;
Hardware;
Information Technology;
Mobile Technology;
Online Technology;
Technology Networks;
Technology Platform;
Web;
Web Sites;
Price;
Software;
Marketing;
Marketing Strategy;
Working Capital;
Customer Focus And Relationships;
Customer Value And Value Chain;
Retail Industry;
Advertising Industry;
Distribution Industry;
Electronics Industry;
Entertainment And Recreation Industry;
Information Technology Industry;
Manufacturing Industry;
Motion Pictures And Video Industry;
Music Industry;
Publishing Industry;
Shipping Industry;
Technology Industry;
Video Game Industry;
Web Services Industry;
United States;
Washington (state, Us);
Seattle
- August 2015 (Revised October 2019)
- Case
Amazon.com, 2021
By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all...
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Keywords:
Strategic Analysis;
Retail;
E-commerce;
Amazon;
Internet;
Amazon.com;
Amazonfresh;
Jeff Bezos;
Cloud Computing;
Marketplaces;
Streaming;
E-reader Market;
Digital Media;
Mobile App;
Online Retail;
Shipping;
Database;
Tablet;
kindle;
Kindle Fire;
Smartphone;
Delivery;
Market Platforms;
Two-sided Platforms;
Competition;
Internet;
Corporate Strategy;
Online Advertising;
Business Growth And Maturation;
Business Model;
Business Organization;
For-profit Firms;
Film Entertainment;
Games, Gaming, And Gambling;
Music Entertainment;
Television Entertainment;
Profit;
Revenue;
Global Strategy;
Multinational Firms And Management;
Taxation;
Business History;
Human Resources;
Resignation And Termination;
Books;
Human Capital;
Working Conditions;
Business Or Company Management;
Goals And Objectives;
Growth And Development Strategy;
Growth Management;
Management Practices And Processes;
Industry Growth;
Industry Structures;
Media;
Distribution;
Distribution Channels;
Order Taking And Fulfillment;
Infrastructure;
Logistics;
Product Development;
Supply Chain;
Supply Chain Management;
Organizational Culture;
Public Ownership;
Work-life Balance;
Problems And Challenges;
Labor And Management Relations;
Strategy;
Adaptation;
Business Strategy;
Competitive Strategy;
Diversification;
Expansion;
Integration;
Horizontal Integration;
Vertical Integration;
Hardware;
Information Technology;
Mobile Technology;
Online Technology;
Technology Networks;
Technology Platform;
Web;
Web Sites;
Price;
Software;
Marketing;
Marketing Strategy;
Working Capital;
Customer Focus And Relationships;
Customer Value And Value Chain;
Retail Industry;
Advertising Industry;
Distribution Industry;
Electronics Industry;
Entertainment And Recreation Industry;
Information Technology Industry;
Manufacturing Industry;
Motion Pictures And Video Industry;
Music Industry;
Publishing Industry;
Shipping Industry;
Technology Industry;
Video Game Industry;
Web Services Industry;
United States;
Washington (state, Us);
Seattle
- November 2012 (Revised May 2013)
- Case
ASUSTeK and the Google Nexus 7 Tablet
By: Willy C. Shih and Jyun-Cheng Wang
Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...
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Keywords:
Nexus;
Google;
Asustek;
Android;
Tablet;
kindle;
Kindle Fire;
Notebook Computers;
Odm;
Apple;
Price Point;
App Store;
Ecosystem;
Open Handset Alliance;
Reference Design;
Ipad;
Ems;
Electronic Manufacturing Services;
Smartphone;
Innovation And Management;
Innovation Strategy;
Technological Innovation;
Product Marketing;
Product Launch;
Product Positioning;
Industry Structures;
Product Design;
Product Development;
Business Strategy;
Competitive Strategy;
Mobile Technology;
Technology Platform;
Information Technology;
Online Technology;
Computer Industry;
Information Technology Industry;
Technology Industry;
Taiwan;
United States
- October 2010 (Revised January 2012)
- Background Note
Book Publishing in 2010
By: Stephen P. Bradley and Nancy Bartlett
Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the...
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- May 2010
- Column
Block-by-Blockbuster Innovation
Executives often find themselves debating the merits of incremental innovations versus game-changers, but that's a false dichotomy, says HBR columnist Rosabeth Moss Kanter. Even if a company is lucky enough to come up with the next Kindle, Swiffer, or smartphone,...
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- January 2010 (Revised February 2011)
- Case
The Random House Response to the Kindle
By: Bharat N. Anand and Peter Olson
In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like...
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- July – August 2009
- Article
Restoring American Competitiveness
By: Gary P. Pisano and Willy C. Shih
For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That's been a disaster, maintain Harvard professors Pisano and Shih, because today's low-value manufacturing operations hold the seeds of tomorrow's...
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- 2009
- Other Unpublished Work
The Kindle: Igniting the Book Business
By: Peter Olson and Bharat Anand
- February 2009 (Revised December 2009)
- Case
eReading: Amazon's Kindle
By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected...
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- February 2009 (Revised May 2010)
- Case
Orange: Read&Go
By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi
In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,...
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- November 2008 (Revised April 2009)
- Case
E Ink in 2008
By: David B. Yoffie and Renee Kim
In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing...
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- November 2006
- Case
Organics: Coming Center Stage?
By: James E. Austin and Reed Martin
The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in...
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- Research Summary
Overview
By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,...
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