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Publications

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  • All HBS Web  (179)
    • Faculty Publications  (14)

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    • All HBS Web  (179)
      • Faculty Publications  (14)

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      A Kindle Connection
      eReading: Amazon's Kindle
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      • November 2017
      • Teaching Note

      Amazon.com, 2016

      By: John R. Wells and Gabriel Ellsworth
      Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and...  View Details
      Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; Amazonfresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth And Maturation; Business Model; Business Organization; For-profit Firms; Film Entertainment; Games, Gaming, And Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms And Management; Taxation; Business History; Human Resources; Resignation And Termination; Books; Human Capital; Working Conditions; Business Or Company Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking And Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-life Balance; Problems And Challenges; Labor And Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus And Relationships; Customer Value And Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment And Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures And Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, Us); Seattle
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      Wells, John R., and Gabriel Ellsworth. "Amazon.com, 2016." Harvard Business School Teaching Note 718-441, November 2017.
      • August 2015 (Revised October 2019)
      • Case

      Amazon.com, 2021

      By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
      In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all...  View Details
      Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; Amazonfresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth And Maturation; Business Model; Business Organization; For-profit Firms; Film Entertainment; Games, Gaming, And Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms And Management; Taxation; Business History; Human Resources; Resignation And Termination; Books; Human Capital; Working Conditions; Business Or Company Management; Goals And Objectives; Growth And Development Strategy; Growth Management; Management Practices And Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking And Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-life Balance; Problems And Challenges; Labor And Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus And Relationships; Customer Value And Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment And Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures And Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, Us); Seattle
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      Wells, John R., Benjamin Weinstock, Gabriel Ellsworth, and Galen Danskin. "Amazon.com, 2021." Harvard Business School Case 716-402, August 2015. (Revised October 2019.)
      • November 2012 (Revised May 2013)
      • Case

      ASUSTeK and the Google Nexus 7 Tablet

      By: Willy C. Shih and Jyun-Cheng Wang
      Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung...  View Details
      Keywords: Nexus; Google; Asustek; Android; Tablet; kindle; Kindle Fire; Notebook Computers; Odm; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; Ipad; Ems; Electronic Manufacturing Services; Smartphone; Innovation And Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile Technology; Technology Platform; Information Technology; Online Technology; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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      Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
      • October 2010 (Revised January 2012)
      • Background Note

      Book Publishing in 2010

      By: Stephen P. Bradley and Nancy Bartlett
      Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the...  View Details
      Keywords: Price; Information Publishing; Books; Disruptive Innovation; Demand And Consumers; Distribution; Strategy; Technology; Internet; Publishing Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Book Publishing in 2010." Harvard Business School Background Note 711-419, October 2010. (Revised January 2012.)
      • May 2010
      • Column

      Block-by-Blockbuster Innovation

      By: Rosabeth Moss Kanter
      Executives often find themselves debating the merits of incremental innovations versus game-changers, but that's a false dichotomy, says HBR columnist Rosabeth Moss Kanter. Even if a company is lucky enough to come up with the next Kindle, Swiffer, or smartphone,...  View Details
      Keywords: Innovation And Management; Resource Allocation; Product; Business Processes; Risk And Uncertainty
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      Kanter, Rosabeth Moss. "Block-by-Blockbuster Innovation." Harvard Business Review 88, no. 5 (May 2010): 38.
      • January 2010 (Revised February 2011)
      • Case

      The Random House Response to the Kindle

      By: Bharat N. Anand and Peter Olson
      In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like...  View Details
      Keywords: Change Management; Trends; Disruptive Innovation; Technological Innovation; Consumer Behavior; Industry Structures; Corporate Strategy; Hardware; Publishing Industry
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      Anand, Bharat N., and Peter Olson. "The Random House Response to the Kindle." Harvard Business School Case 710-444, January 2010. (Revised February 2011.)
      • July – August 2009
      • Article

      Restoring American Competitiveness

      By: Gary P. Pisano and Willy C. Shih
      For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That's been a disaster, maintain Harvard professors Pisano and Shih, because today's low-value manufacturing operations hold the seeds of tomorrow's...  View Details
      Keywords: Competitive Advantage; Value; Production; Innovation And Invention; Product Development; Government And Politics; Social Issues; Management Practices And Processes; Investment; Research And Development; Job Cuts And Outsourcing; Competency And Skills; Service Industry; United States
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      Pisano, Gary P., and Willy C. Shih. "Restoring American Competitiveness." Harvard Business Review 87, nos. 7-8 (July–August 2009). (

      Winner of McKinsey Award. First Place For the best articles published each year in the Harvard Business Review presented by McKinsey & Company​

      .)
      • 2009
      • Other Unpublished Work

      The Kindle: Igniting the Book Business

      By: Peter Olson and Bharat Anand
      Keywords: Technological Innovation; Information Technology; Publishing Industry; Information Technology Industry
      Citation
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      Olson, Peter, and Bharat Anand. "The Kindle: Igniting the Book Business." June 2009. (Book Business 12, no. 4 , pages 26-28.)
      • February 2009 (Revised December 2009)
      • Case

      eReading: Amazon's Kindle

      By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
      In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected...  View Details
      Keywords: Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry
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      Anand, Bharat N., Peter W. Olson Esq., and Mary Tripsas. "eReading: Amazon's Kindle." Harvard Business School Case 709-486, February 2009. (Revised December 2009.)
      • February 2009 (Revised May 2010)
      • Case

      Orange: Read&Go

      By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi
      In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,...  View Details
      Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand And Consumers; Product Development; Partners And Partnerships; Competition; Publishing Industry; France
      Citation
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      Eisenmann, Thomas R., Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow, and Elena Corsi. "Orange: Read&Go." Harvard Business School Case 809-122, February 2009. (Revised May 2010.)
      • November 2008 (Revised April 2009)
      • Case

      E Ink in 2008

      By: David B. Yoffie and Renee Kim
      In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing...  View Details
      Keywords: Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry
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      Yoffie, David B., and Renee Kim. "E Ink in 2008." Harvard Business School Case 709-443, November 2008. (Revised April 2009.)
      • November 2006
      • Case

      Organics: Coming Center Stage?

      By: James E. Austin and Reed Martin
      The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in...  View Details
      Keywords: Food; Supply And Industry; Consumer Behavior; Competitive Advantage; Competitive Strategy; Food And Beverage Industry; United States
      Citation
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      Austin, James E., and Reed Martin. "Organics: Coming Center Stage?" Harvard Business School Case 907-405, November 2006.
      • summer 1994
      • Article

      Kindling a Flame under Federalism: Progressive Reformers, Corporate Elites, and the Phosphorous Match Campaign of 1909-12

      By: David A. Moss
      Keywords: Government And Politics; History
      Citation
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      Moss, David A. "Kindling a Flame under Federalism: Progressive Reformers, Corporate Elites, and the Phosphorous Match Campaign of 1909-12." Business History Review 68, no. 2 (summer 1994): 244–275.
      • Research Summary

      Overview

      By: Feng Zhu
      Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,...  View Details
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      A Kindle Connection
      eReading: Amazon's Kindle
      → Search All HBS Web
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