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- February 2018 (Revised March 2018)
- Case
Kickstarting Tomato Jos in Nigeria
By: Sophus A. Reinert and Risa Kavalercik
In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the...
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Keywords:
Nigeria;
Entrepreneurs;
Import Substitution;
China In Africa;
Killer Tomato Paste;
Mira Mehta;
Tomato Jos;
Developing Countries and Economies;
Social Entrepreneurship;
Cross-Cultural and Cross-Border Issues;
Government Legislation;
Business History;
Emerging Markets;
Business and Government Relations;
Agriculture and Agribusiness Industry;
Nigeria
- September 2013 (Revised June 2016)
- Case
The Morning Star Company: Self-Management at Work
By: Francesca Gino, Bradley R. Staats, Brian J. Hall and Tiffany Y. Chang
Morning Star, a collection of affiliated companies, had grown steadily since 1970 when Chris Rufer, president and founder, started the business hauling tomatoes to processing plants in a truck. The company's main products continued to be tomato-based, including a... View Details
- September 2012 (Revised September 2015)
- Case
Doing Business in Ghana
By: Felix Oberholzer-Gee and Elena Corsi
An entrepreneur considered investing in tomato paste manufacturing in Ghana, an emerging economy, and pondered the opportunities and challenges of investing here. Ghana's economy had been growing over the last decade, reaching a peak of 14.4% growth rate in 2011. Now a...
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- June 2008 (Revised July 2009)
- Case
COFCO Xinjiang Tunhe Co., Ltd.
By: David E. Bell and Aldo Sesia
In 2005, COFCO Ltd., one of China's largest and most successful companies, acquired Xinjiang Tunhe, a tomato processing firm, which had been, in recent years, poorly managed. COFCO changed Tunhe's management team and set out to create a culture of professionalism and...
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