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Skip to Main Content Cold Call A podcast featuring faculty discussing cases they've written and the lessons they impart. Subscribe on iTunes 29 Sep...
- January 2021
- Supplement
What Went Wrong with Boeing’s 737 Max? (B)
By: William W. George and Amram Migdal
Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing’s 737 Max jet, the model flown in both instances, was grounded by...
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Keywords:
Ethics;
Values And Beliefs;
Governance;
Corporate Accountability;
Governance Controls;
Governing Rules, Regulations, And Reforms;
Leadership;
Management;
Business Or Company Management;
Crisis Management;
Risk Management;
Organizations;
Organizational Culture;
Problems And Challenges;
Risk And Uncertainty;
Safety;
Failure;
Transportation;
Air Transportation;
Aerospace Industry;
Air Transportation Industry;
North America;
United States
- 2020
- Chapter
Luxury Tourism and Environmentalism
By: G. Jones
This chapter examines the evolution of luxury tourism and its environmental impact. Whilst mass tourism is widely seen as environmentally damaging, the impact of luxury tourism is nuanced. During the first stage of the growth in the nineteenth century, the numbers of...
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- October 2020 (Revised February 2021)
- Case
Twiga Foods: Revolutionizing African Retail (A)
By: Shikhar Ghosh, Pippa Tubman Amerding and Wale Lawal
Twiga is a leading agricultural produce supplier in Kenya offering services to mostly informal retailers. Under Peter Njonjo, a co-founder and Twiga’s new CEO, the company is considering multiple options for expanding its business, including offering packaged foods and...
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- September 2020 (Revised November 2020)
- Case
d.light
By: Michael Chu, Krishna G. Palepu and Dilyana Karadzhova Botha
Kenyan off-grid-solar pioneer d.light can power entire homes in rural Africa but must now decide how to fund the growth of its asset-heavy business model. Ned Tozun and Sam Goldman founded d.light in 2006 to transform lives through solar solutions enabling access to...
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- June 2020 (Revised August 2020)
- Case
Majid Al Futtaim Retail Geographic Expansion: Brick or Click?
By: Juan Alcácer and Alpana Thapar
This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the...
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- March 2020 (Revised October 2020)
- Case
Kenya and the Silicon Savannah
By: Sophus A. Reinert and Katharine Bodnar
- March 2020
- Case
Cafe Kenya
By: Lynda M. Applegate and James T. Kindley
This case describes Café Kenya (CK), a Kenyan-based chain of casual quick-food restaurants. The chain was started in 2011 in Nairobi by Nekesa Kuria. Kuria started Café Kenya and grew it by reinvesting profits into company stores and through franchising. She also...
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- March 2020
- Teaching Note
Cafe Kenya (Brief Case)
By: Lynda M. Applegate and James T. Kindley
Teaching Note for HBS No. 920-551.
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- March 2020
- Supplement
Cafe Kenya, Spreadsheet for Instructors (Brief Case)
By: Lynda M. Applegate and James T. Kindley
- March 2020
- Supplement
Cafe Kenya, Spreadsheet for Students (Brief Case)
By: Lynda M. Applegate and James T. Kindley
- September 2019 (Revised May 2020)
- Case
Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its...
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Keywords:
Keroche;
Alcohol;
Wine;
Manufacturing;
Informal Market;
Regulation;
Illicit;
Illegal;
Shutdown;
Factory;
Low-income Consumers;
Multinational;
Local;
Government;
Allegations;
Accusations;
Negative Press;
Eabl;
Tusker;
Beer;
Sab;
Chang'aa;
Naivasha;
Rift Valley;
East Africa;
Lawsuit;
Legal Battle;
Business Ventures;
Business Exit Or Shutdown;
Business Growth And Maturation;
Business Startups;
Production;
Safety;
Quality;
Distribution;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
Consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Manufacturing Industry;
Food And Beverage Industry;
kenya;
Nairobi;
Africa
- September 2019
- Supplement
Keroche (B): Considering Entry into the Kenyan Beer Market
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and...
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Keywords:
Keroche;
Alcohol;
Alcoholic Drinks;
Alcoholic Beverages;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Viena;
Beer;
Beer Market;
Manufacturing;
Production Capacity;
Capacity;
Growth;
Regulated;
Unregulated;
Informal;
Informal Market;
Regulation;
Illicit;
Illegal;
Substandard;
Dangerous;
Shutdown;
Factory;
Safe;
Affordable;
Low-income Consumers;
Business Growth And Maturation;
Business Startups;
Production;
Investment;
Safety;
Quality;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
Consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Marketing;
Manufacturing Industry;
Food And Beverage Industry;
kenya;
Nairobi;
Africa
- September 2019 (Revised May 2020)
- Supplement
Keroche (C): The Excise Tax Increase
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government...
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Keywords:
Keroche;
Alcohol;
Alcoholic Drinks;
Alcoholic Beverages;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Business Ventures;
Business Exit Or Shutdown;
Business Growth And Maturation;
Business Startups;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
Consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Manufacturing Industry;
Food And Beverage Industry;
kenya;
Nairobi;
Africa
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,...
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Keywords:
Keroche;
Alcohol;
Alcoholic Beverages;
Alcoholic Drinks;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Viena;
Viena Ice;
Beer;
Beer Market;
Premium Beer;
Manufacturing;
Summit Lager;
Business Ventures;
Business Exit Or Shutdown;
Business Growth And Maturation;
Business Startups;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
Consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Manufacturing Industry;
Food And Beverage Industry;
kenya;
Nairobi;
Africa
- September 2019 (Revised May 2020)
- Supplement
Keroche (F): Future Growth Plans
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,...
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Keywords:
Keroche;
Alcohol;
Aloholic Beverages;
Beer;
Production Capacity;
Growth;
Business Ventures;
Business Exit Or Shutdown;
Business Growth And Maturation;
Business Startups;
Small Business;
Family Business;
Crime And Corruption;
Customer Focus And Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods And Commodities;
Government Legislation;
Growth And Development;
Business History;
Lawsuits And Litigation;
Laws And Statutes;
Lawfulness;
Goals And Objectives;
Consumer Behavior;
Market Entry And Exit;
Problems And Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Manufacturing Industry;
Food And Beverage Industry;
kenya;
Nairobi;
Africa
- April 2019 (Revised July 2019)
- Case
Innovation and Business in Emerging Markets
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a...
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- 2018
- Working Paper
Alleviating Time Poverty among the Working Poor: A Pre-Registered Longitudinal Field Experiment
By: Ashley V. Whillans and Colin West
Poverty entails more than a scarcity of material resources—it also involves a shortage of time. To examine the causal benefits of reducing time poverty, we will conduct a longitudinal field experiment in an urban slum in Kenya with a sample of working mothers, a...
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Keywords:
Time;
Money;
Subjective Well-being;
Administrative Costs;
Friction;
Poverty;
Welfare;
Perception
- June 2018 (Revised October 2020)
- Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define...
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Keywords:
Brand Management;
Global Brands;
Brand Positioning;
Brand Extension;
Brand Storytelling;
Brand Equity;
Marketing;
Marketing Strategy;
Brands And Branding;
Advertising;
Global Strategy;
Cross-cultural And Cross-border Issues;
Consumer Behavior;
Marketing Communications;
Consumer Products Industry;
Food And Beverage Industry;
Advertising Industry;
Africa;
China;
United States;
North America;
South Africa;
Nigeria;
kenya;
Cameroon;
Canada
- 2017
- Working Paper
Voter Mobilization and Trust in Electoral Institutions: Evidence from Kenya
By: Benjamin Marx, Vincent Pons and Tavneet Suri
Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text messages intended to mobilize voters boosted participation but also decreased trust in electoral...
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- June 2017
- Article
Creating Reciprocal Value Through Operational Transparency
By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact...
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