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  • All HBS Web  (13)
    • Faculty Publications  (7)

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    • All HBS Web  (13)
      • Faculty Publications  (7)

      Judo Economics Remove Judo Economics →

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      • April 2019
      • Teaching Note

      The a2 Milk Company

      By: Benjamin C. Esty and Daniel Fisher
      The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...  View Details
      Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Market Entry and Exit; Disruption; Innovation and Invention; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Brands and Branding; Five Forces Framework; Consumer Products Industry; New Zealand; Australia; China
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      Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Teaching Note 719-428, April 2019.
      • February 2019 (Revised September 2021)
      • Case

      The a2 Milk Company

      By: Benjamin C. Esty and Daniel Fisher
      The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...  View Details
      Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Disruption; Innovation and Invention; Five Forces Framework; Market Entry and Exit
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      Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Case 719-424, February 2019. (Revised September 2021.)
      • January 2019 (Revised February 2019)
      • Supplement

      The a2 Milk Company

      By: Benjamin C. Esty, Daniel Fisher and Greg Saldutte
      The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...  View Details
      Keywords: Judo Economics; Market Entry; Innovation; Barriers To Response; Industry Attractiveness; Advantage Horizon; Sustainability; First-mover Advantage; Scope; Strategy Execution; Strategic Evolution; Biochemistry; Genetics; Branding; Commodity; Milk; Dairy; Infant Formula; Farming; Porter's Five Forces; Competitive Advantage; Corporate Strategy; Value Creation; Competition; Market Entry and Exit; Disruption; Innovation and Invention; Five Forces Framework; Consumer Products Industry; New Zealand; Australia; China
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      Esty, Benjamin C., Daniel Fisher, and Greg Saldutte. "The a2 Milk Company." Harvard Business School Spreadsheet Supplement 719-804, January 2019. (Revised February 2019.)
      • March 2014 (Revised March 2018)
      • Case

      Red Bull (A)

      By: Eric Van den Steen and Carin-Isabel Knoop
      Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed...  View Details
      Keywords: Judo Strategy; Judo Economics; Sustainable Competitive Advantage; Imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States
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      Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)
      • July 2013
      • Technical Note

      Competition Simulator Exercise: Questions

      By: Eric Van den Steen
      In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the simulator lets students explore horizontal differentiation with and without price...  View Details
      Keywords: Economics Of Strategy; Economics Of Competition; Competition; Economics; Game Theory; Competitive Strategy; Marketing Strategy
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      Van den Steen, Eric. "Competition Simulator Exercise: Questions." Harvard Business School Technical Note 714-406, July 2013.
      • June 2013 (Revised November 2022)
      • Exercise

      Competition Simulator Exercise

      By: Eric J. Van den Steen
      In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and...  View Details
      Keywords: Competition; Economics; Game Theory; Competitive Strategy; Learning; Mathematical Methods; Analysis
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      Van den Steen, Eric J. "Competition Simulator Exercise." Harvard Business School Exercise 713-804, June 2013. (Revised November 2022.)
      • June 2012 (Revised July 2013)
      • Exercise

      Competition Simulator Exercise: Instructions

      By: Eric Van den Steen
      In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and...  View Details
      Keywords: Competitive Strategy; Economics; Strategy; Game Theory
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      Van den Steen, Eric. "Competition Simulator Exercise: Instructions." Harvard Business School Exercise 712-498, June 2012. (Revised July 2013.)
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