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- April 1989 (Revised October 2005)
- Case
James Burke: A Career in American Business (A)
By: Richard S. Tedlow and Wendy Smith
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of...
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Keywords:
Business History;
Marketing Strategy;
Ethics;
Personal Development and Career;
Crisis Management;
Consumer Products Industry;
Health Industry;
United States
Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
- May 1987 (Revised February 2000)
- Case
Codman & Shurtleff, Inc.: Planning and Control System
By: Robert L. Simons
Detailed description of the planning and control systems in use at Johnson & Johnson. Focuses on the actions of managers in one subsidiary in revising budget targets. Illustrates intensive strategic planning and financial planning process in a large, decentralized...
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Keywords:
Strategic Planning;
Planning;
Forecasting and Prediction;
Accounting Audits;
Budgets and Budgeting;
Business Strategy;
Financial Management;
Business or Company Management;
Management Systems;
Public Administration Industry;
Financial Services Industry
Simons, Robert L. "Codman & Shurtleff, Inc.: Planning and Control System." Harvard Business School Case 187-081, May 1987. (Revised February 2000.)
- 1987
- Book
Relevance Lost: The Rise and Fall of Management Accounting
By: Robert S. Kaplan and H. Thomas Johnson
Kaplan, Robert S., and H. Thomas Johnson. Relevance Lost: The Rise and Fall of Management Accounting. Boston: Harvard Business School Press, 1987.
- November 1982
- Case
Arthur Johnson (A)
By: John P. Kotter
Kotter, John P. "Arthur Johnson (A)." Harvard Business School Case 483-064, November 1982.
- November 1982 (Revised April 1987)
- Supplement
Arthur Johnson (B)
By: John P. Kotter
Kotter, John P. "Arthur Johnson (B)." Harvard Business School Supplement 483-065, November 1982. (Revised April 1987.)
- November 1982
- Supplement
Arthur Johnson (C)
By: John P. Kotter
Kotter, John P. "Arthur Johnson (C)." Harvard Business School Supplement 483-066, November 1982.
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,...
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Keywords:
Consumer Behavior;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Crisis Management;
Health Care and Treatment;
Pharmaceutical Industry
Greyser, Stephen A. "Johnson & Johnson: The Tylenol Tragedy." Harvard Business School Case 583-043, October 1982. (Revised May 1992.)
- April 1980 (Revised September 1985)
- Background Note
The Disposable Diaper Industry in 1974
Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the...
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Porter, Michael E. "The Disposable Diaper Industry in 1974." Harvard Business School Background Note 380-175, April 1980. (Revised September 1985.)
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Overview
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the...
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- Teaching Interest
Supply Chain Management
The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details
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