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- Faculty Publications (2)
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Faculty
Jennifer Abel
Jennifer Abel is a doctoral student in Organizational Behavior at Harvard Business School. She received a B.A. in Cognitive Science (2015) from the University of California, Berkeley. Before joining HBS, she worked as a research lab manager for Professor Juliana Schroeder (UC Berkeley Haas School of Business) and Professor Aaron Fisher (UC Berkeley Psychology). Her research interests include how...
Faculty
Jennifer Walsh
Faculty
Jennifer Zou
I am a first year doctoral candidate in the Business Economics program. My research interests are primarily in industrial organization and applied microeconomics, with a particular focus on the economics of innovation and the interactions of economics and policy. I received a S.B. in Mathematics with Computer Science and S.B. in Economics from MIT.
- September 2016
- Teaching Note
Apple Pay
By: Shelle Santana and Sunil Gupta
- August 2015 (Revised December 2016)
- Case
Apple Pay
By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited...
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Keywords:
Technology;
Digital Services And Strategy;
Launch;
Mobile;
Mobile Payments;
Apple;
Payments;
Smartphone;
Apple Pay;
Eddy Cue;
Jennifer Bailey;
iOS;
Iphone;
Marketing;
Product;
Mobile and Wireless Technology;
Product Launch;
Finance;
Credit Cards;
Technology Industry;
Banking Industry;
United States;
United Kingdom