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- August 2015 (Revised December 2016)
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Apple Pay
By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited...
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Keywords:
Marketing;
Technology;
Digital Services And Strategy;
Product Launch;
Launch;
Mobile;
Mobile Payments;
Apple;
Credit Cards;
Finance;
Payments;
Smartphone;
Apple Pay;
Eddy Cue;
Jennifer Bailey;
Ios;
Iphone;
Marketing;
Product;
Mobile Technology;
Product Launch;
Finance;
Credit Cards;
Wireless Technology;
Technology Industry;
Banking Industry;
United States;
United Kingdom