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Faculty
Jennifer Abel
Jennifer Abel is a doctoral student in Organizational Behavior at Harvard Business School. Her research interests include understanding how people develop interpersonal relationships through conversation and navigate conflict. She received a B.A. in Cognitive Science (2015) from the University of California, Berkeley. Before joining HBS, she worked as a research lab manager for Professor Juliana...
Faculty
Jennifer Walsh
Jennifer Walsh is a PhD student in the Business Economics program. Her research interests are health economics and industrial organization. Personal website: https://jennifer-walsh.com/
Faculty
Jennifer Zou
I am a first year doctoral candidate in the Business Economics program. My research interests are primarily in industrial organization and applied microeconomics, with a particular focus on the economics of innovation and the interactions of economics and policy. I received a S.B. in Mathematics with Computer Science and S.B. in Economics from MIT.
- September 2016
- Teaching Note
Apple Pay
By: Shelle Santana and Sunil Gupta
- August 2015 (Revised December 2016)
- Case
Apple Pay
By: Sunil Gupta, Shelle Santana and Margaret L. Rodriguez
On September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay. "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited...
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Keywords:
Technology;
Digital Services And Strategy;
Launch;
Mobile;
Mobile Payments;
Apple;
Payments;
Smartphone;
Apple Pay;
Eddy Cue;
Jennifer Bailey;
iOS;
Iphone;
Marketing;
Product;
Mobile and Wireless Technology;
Product Launch;
Finance;
Credit Cards;
Technology Industry;
Banking Industry;
United States;
United Kingdom