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- July 2015 (Revised July 2016)
- Case
SF Express: From Delivery to E-Commerce
By: Feng Zhu and David Lane
Shunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's...
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Keywords:
Shunfeng Express;
Heike;
Express Delivery;
Alibaba;
Tencent;
JD.com;
China;
O2O;
Logistics;
Strategy;
Service Delivery;
China
Zhu, Feng, and David Lane. "SF Express: From Delivery to E-Commerce." Harvard Business School Case 616-003, July 2015. (Revised July 2016.)