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Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies
By: Robert Seamans and Feng Zhu
Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that...
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Keywords:
Platform Strategy;
Repositioning;
Cost-cutting;
Intra-firm Learning;
Multi-Sided Platforms;
Cost Management;
Product Positioning;
Organizational Structure;
Competitive Strategy;
Knowledge Acquisition;
Journalism and News Industry
Seamans, Robert, and Feng Zhu. "Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies." Strategy Science 2, no. 2 (June 2017): 83–99.