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- April 2011
- Case
Kay Sunderland: Making the Grade at Attain Learning
By: Linda A. Hill and Heather Beckham
Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content...
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Keywords:
Communication;
Interpersonal Relations;
Personal Strategy ＆ Style;
Creativity;
Conflict;
Interdepartmental Relations;
Talent Management;
Management Style;
Interpersonal Communication;
Talent and Talent Management;
Relationships;
Conflict and Resolution;
Communication Strategy;
Power and Influence;
Service Industry
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to...
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- January 2011
- Teaching Note
Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note for 4249
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- October 2009
- Case
Medisys Corp.: The IntensCare Product Development Team
By: Anne Donnellon and Joshua D. Margolis
Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new...
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Keywords:
Project Management;
Interdepartmental Relations;
Organizational Change;
Leadership;
Conflict Management;
Interpersonal Communication;
Groups and Teams;
Product Design;
Product Development;
Organizational Change and Adaptation;
Health Care and Treatment;
Power and Influence;
Medical Devices and Supplies Industry;
United States
- October 2009
- Teaching Note
Medisys Corp.: The IntensCare Product Development Team (Brief Case)
By: Anne Donnellon and Joshua D. Margolis
Teaching Note for 094059
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- August 1977 (Revised November 1995)
- Supplement
Process Engineering Proposal
By: John J. Gabarro
An "in-basket" decision-making exercise in case form, to be used with Nuclear Tube Assembly Room (A) (Condensed). The purpose is to pose students with several related problems which require immediate analysis arriving at some decisions and planning how to implement...
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