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    • All HBS Web  (160)
      • Faculty Publications  (40)

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      • 2022
      • Working Paper

      The Retail Habitat

      By: Toomas Laarits and Marco Sammon
      Retail investors trade hard-to-value stocks. Controlling for size, stocks with a high share of retail-initiated trades are composed of more intangible capital, have longer duration cash-flows and a higher likelihood of being mispriced. Consistent with retail-heavy...  View Details
      Keywords: Retail; Retail Trade; Intangible Capital; Mispricing; Investment; Valuation; Business Earnings
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      Laarits, Toomas, and Marco Sammon. "The Retail Habitat." Working Paper, October 2022.
      • 2022
      • Working Paper

      Customer Churn and Intangible Capital

      By: Scott R. Baker, Brian Baugh and Marco Sammon
      Intangible capital is a crucial and growing piece of firms’ capital structure and helps to explain long run trends in concentration and markups. We develop new firm level metrics regarding a key component of intangible capital—customer churn—using a class of household...  View Details
      Keywords: Customer Base; Transaction Data; Customer Churn; Intangible Capital; Capital; Capital Structure; Customers; Corporate Finance
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      Baker, Scott R., Brian Baugh, and Marco Sammon. "Customer Churn and Intangible Capital." Working Paper, October 2022.
      • June 2021 (Revised February 2023)
      • Case

      MicroStrategy: Accounting for Cryptocurrency

      By: Jonas Heese and Annelena Lobb
      On February 15, 2021, Alina Moss, an analyst who covered the technology company MicroStrategy, pondered a rise in MicroStrategy’s share price. Moss had dialed into the company earnings call. When it ended, Moss had more questions than answers. MicroStrategy had...  View Details
      Keywords: Cryptocurrency; Share Price; Electronic Commerce; Intangible Assets; Assets; Accounting; Financial Statements; Financial Management; Financial Reporting; Analytics and Data Science; E-commerce
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      Heese, Jonas, and Annelena Lobb. "MicroStrategy: Accounting for Cryptocurrency." Harvard Business School Case 121-066, June 2021. (Revised February 2023.)
      • May 2021
      • Article

      Private and Social Returns to R&D: Drug Development and Demographics

      By: Efraim Benmelech, Janice Eberly, Dimitris Papanikolaou and Joshua Krieger
      Investment in intangible capital such as R&D has increased dramatically since the 1990s. However, productivity growth remains sluggish in recent years. One potential reason is that a significant share of the increase in intangible investment is geared toward consumer...  View Details
      Keywords: Drug Development; Research and Development; Investment Return; Demographics; Pharmaceutical Industry
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      Benmelech, Efraim, Janice Eberly, Dimitris Papanikolaou, and Joshua Krieger. "Private and Social Returns to R&D: Drug Development and Demographics." AEA Papers and Proceedings 111 (May 2021): 336–340.
      • April 2021
      • Supplement

      Buy Online, Pickup in Store: CEO Supplement

      By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
      In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the...  View Details
      Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada
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      Moreno, Antonio, Santiago Gallino, and Amy Klopfenstein. "Buy Online, Pickup in Store: CEO Supplement." Harvard Business School Supplement 621-104, April 2021.
      • March 2021
      • Teaching Note

      Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger

      By: Paul M. Healy
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      Healy, Paul M. "Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger." Harvard Business School Teaching Note 121-064, March 2021.
      • 2022
      • Working Paper

      The Stock Market Value of Human Capital Creation

      By: Matthias Regier and Ethan Rouen
      We develop a measure of firm-year-specific human capital investment from publicly disclosed personnel expenses (PE) and examine the stock market valuation of this investment. Measuring the future value of PE (PEFV) based on the relation between lagged...  View Details
      Keywords: Intangibles; Market Valuation; Human Capital; Stocks; Financial Markets; Valuation
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      Regier, Matthias, and Ethan Rouen. "The Stock Market Value of Human Capital Creation." Harvard Business School Working Paper, No. 21-047, October 2020. (Revised March 2022.)
      • July 2020 (Revised May 2022)
      • Case

      Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger

      By: Paul Healy and Marshal Herrmann
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      Healy, Paul, and Marshal Herrmann. "Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger." Harvard Business School Case 121-017, July 2020. (Revised May 2022.)
      • May 2020
      • Teaching Note

      Kraft Heinz: The $8 Billion Brand Write-Down

      By: Jill Avery
      Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had...  View Details
      Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Food and Beverage Industry; United States
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      Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Teaching Note 520-114, May 2020.
      • July–August 2019
      • Article

      The Soul of a Startup

      By: Ranjay Gulati
      There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge.
      But all too often,...  View Details
      Keywords: Business Startups; Mission and Purpose; Customer Focus and Relationships; Employees; Creativity; Business Growth and Maturation
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      Gulati, Ranjay. "The Soul of a Startup." Harvard Business Review 97, no. 4 (July–August 2019): 85–91.
      • June 2019
      • Technical Note

      Valuing Employee Equity at Early Stage Ventures

      By: Shikhar Ghosh, Christopher Stanton and Sanchali Pal
      The note introduces a framework to consider factors that influence the value of employee equity at early stage ventures. Valuing equity is complex, and it important to account for expected dilution, assess exit potential, and acknowledge the high rate of failure in...  View Details
      Keywords: Employees; Equity; Valuation; Business Startups
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      Ghosh, Shikhar, Christopher Stanton, and Sanchali Pal. "Valuing Employee Equity at Early Stage Ventures." Harvard Business School Technical Note 819-167, June 2019.
      • April 2019 (Revised October 2020)
      • Case

      Kraft Heinz: The $8 Billion Brand Write-Down

      By: Jill Avery
      On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,...  View Details
      Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
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      Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Case 519-076, April 2019. (Revised October 2020.)
      • February 2018 (Revised October 2019)
      • Technical Note

      The Art and Science of Brand Valuation

      By: Jill Avery
      Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are...  View Details
      Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
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      Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
      • November 2017
      • Article

      Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

      By: Cheng Gao, Tiona Zuzul, Geoffrey Jones and Tarun Khanna
      Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69...  View Details
      Keywords: Institutional Voids; Intangible Resources; Emerging Markets; Reputation; Business History
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      Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna. "Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival." Strategic Management Journal 38, no. 11 (November 2017): 2147–2167. (Video Abstract.)
      • September 2017
      • Article

      Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees

      By: Anais Thibault-Landry, Allan Schweyer and Ashley V. Whillans
      Given the struggle that many organizations face hiring and retaining talent in today's tight labor market, it is critical to understand how to effectively reward employees. To address this question, we review relevant evidence that explains the importance of workplace...  View Details
      Keywords: Rewards; Total Reward Strategies; Incentives; Recognition; Motivation; Psychological Needs; Employees; Retention; Motivation and Incentives; Working Conditions
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      Thibault-Landry, Anais, Allan Schweyer, and Ashley V. Whillans. "Winning the War for Talent: Modern Motivational Methods for Attracting and Retaining Employees." Compensation & Benefits Review 49, no. 4 (September 2017): 230–246.
      • 2016
      • Working Paper

      Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

      By: Cheng Gao, Tiona Zuzul, Geoffrey Jones and Tarun Khanna
      Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69...  View Details
      Keywords: Institutional Voids; Intangible Resources; Business Ventures; Business or Company Management; Business History; Reputation; Emerging Markets
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      Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna. "Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival." Harvard Business School Working Paper, No. 17-060, January 2017.
      • June 2016
      • Case

      Big Spaceship: The Evolving Agency

      By: Boris Groysberg and Matthew G. Preble
      This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved...  View Details
      Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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      Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
      • February 2016
      • Article

      After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates

      By: Pavel Zhelyazkov and Ranjay Gulati
      Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with...  View Details
      Keywords: Network Formation; Network Search; Venture Capital; Syndication; Networks
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      Zhelyazkov, Pavel, and Ranjay Gulati. "After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates." Academy of Management Journal 59, no. 1 (February 2016): 277–301.
      • September 2015
      • Article

      (UN)Tangled: Exploring the Coevolution of VC Firm Reputation and Status

      By: Timothy G. Pollock, Peggy M. Lee, Kyuho Jin and Kisha Lashley
      We explore the relationship between status and reputation, examining how its dynamics change over time as these two intangible assets coevolve and how reputation and status are influenced by participation in highly visible events. Using a sample of more than 400...  View Details
      Keywords: Underpricing; Intangible Assets; New Firms; Status and Position; Reputation; Venture Capital; Initial Public Offering
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      Pollock, Timothy G., Peggy M. Lee, Kyuho Jin, and Kisha Lashley. "(UN)Tangled: Exploring the Coevolution of VC Firm Reputation and Status." Administrative Science Quarterly 60, no. 3 (September 2015): 482–517.
      • May–June 2015
      • Other Article

      HRM at a Crossroads: Comments on 'Evolution of Strategic HRM Through Two Founding Books: A 30th Anniversary Perspective on Development of the Field'

      By: Michael Beer
      I agree with Bruce Kaufman's evaluation of the HRM field and the danger to its relevance if change does not take place in the field's almost exclusive use of normal science, lack of focus on organizational change and development and indifference to the development of...  View Details
      Keywords: Management; Performance; Human Resources
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      Beer, Michael. "HRM at a Crossroads: Comments on 'Evolution of Strategic HRM Through Two Founding Books: A 30th Anniversary Perspective on Development of the Field'." Human Resource Management 54, no. 3 (May–June 2015): 417–421.
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