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Publications

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  • All HBS Web  (58)
    • Faculty Publications  (14)

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    • All HBS Web  (58)
      • Faculty Publications  (14)

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      • 2022
      • Working Paper

      Customer Churn and Intangible Capital

      By: Scott R. Baker, Brian Baugh and Marco Sammon
      Intangible capital is a crucial and growing piece of firms’ capital structure and helps to explain long run trends in concentration and markups. We develop new firm level metrics regarding a key component of intangible capital—customer churn—using a class of household...  View Details
      Keywords: Customer Base; Transaction Data; Customer Churn; Intangible Capital; Capital; Capital Structure; Customers; Corporate Finance
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      Baker, Scott R., Brian Baugh, and Marco Sammon. "Customer Churn and Intangible Capital." Working Paper, October 2022.
      • June 2021 (Revised February 2023)
      • Case

      MicroStrategy: Accounting for Cryptocurrency

      By: Jonas Heese and Annelena Lobb
      On February 15, 2021, Alina Moss, an analyst who covered the technology company MicroStrategy, pondered a rise in MicroStrategy’s share price. Moss had dialed into the company earnings call. When it ended, Moss had more questions than answers. MicroStrategy had...  View Details
      Keywords: Cryptocurrency; Share Price; Electronic Commerce; Intangible Assets; Assets; Accounting; Financial Statements; Financial Management; Financial Reporting; Analytics and Data Science; E-commerce
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      Heese, Jonas, and Annelena Lobb. "MicroStrategy: Accounting for Cryptocurrency." Harvard Business School Case 121-066, June 2021. (Revised February 2023.)
      • May 2020
      • Teaching Note

      Kraft Heinz: The $8 Billion Brand Write-Down

      By: Jill Avery
      Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had...  View Details
      Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Food and Beverage Industry; United States
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      Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Teaching Note 520-114, May 2020.
      • April 2019 (Revised October 2020)
      • Case

      Kraft Heinz: The $8 Billion Brand Write-Down

      By: Jill Avery
      On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,...  View Details
      Keywords: Brand Management; Brand Value; Brand Equity; Marketing ROI; Brand Storytelling; Intangible Assets; Brand Valuation; Marketing; Marketing Strategy; Brands and Branding; Management; Corporate Strategy; Consumer Behavior; Food; Marketing Communications; Advertising; Private Equity; Consumer Products Industry; Food and Beverage Industry; United States; North America
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      Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Case 519-076, April 2019. (Revised October 2020.)
      • February 2018 (Revised October 2019)
      • Technical Note

      The Art and Science of Brand Valuation

      By: Jill Avery
      Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are...  View Details
      Keywords: Brand Valuation; Brand Value; Brand; Brand Management; Marketing ROI; Brand Equity; Analytics; Return On Investment; Brands and Branding; Valuation; Marketing; Marketing Strategy; Investment Return; Consumer Behavior; Advertising Industry; Consumer Products Industry; Apparel and Accessories Industry; Auto Industry; Beauty and Cosmetics Industry; Electronics Industry; Fashion Industry; Food and Beverage Industry
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      Avery, Jill. "The Art and Science of Brand Valuation." Harvard Business School Technical Note 518-086, February 2018. (Revised October 2019.)
      • February 2016
      • Article

      After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates

      By: Pavel Zhelyazkov and Ranjay Gulati
      Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with...  View Details
      Keywords: Network Formation; Network Search; Venture Capital; Syndication; Networks
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      Zhelyazkov, Pavel, and Ranjay Gulati. "After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates." Academy of Management Journal 59, no. 1 (February 2016): 277–301.
      • September 2015
      • Article

      (UN)Tangled: Exploring the Coevolution of VC Firm Reputation and Status

      By: Timothy G. Pollock, Peggy M. Lee, Kyuho Jin and Kisha Lashley
      We explore the relationship between status and reputation, examining how its dynamics change over time as these two intangible assets coevolve and how reputation and status are influenced by participation in highly visible events. Using a sample of more than 400...  View Details
      Keywords: Underpricing; Intangible Assets; New Firms; Status and Position; Reputation; Venture Capital; Initial Public Offering
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      Pollock, Timothy G., Peggy M. Lee, Kyuho Jin, and Kisha Lashley. "(UN)Tangled: Exploring the Coevolution of VC Firm Reputation and Status." Administrative Science Quarterly 60, no. 3 (September 2015): 482–517.
      • May–June 2015
      • Other Article

      HRM at a Crossroads: Comments on 'Evolution of Strategic HRM Through Two Founding Books: A 30th Anniversary Perspective on Development of the Field'

      By: Michael Beer
      I agree with Bruce Kaufman's evaluation of the HRM field and the danger to its relevance if change does not take place in the field's almost exclusive use of normal science, lack of focus on organizational change and development and indifference to the development of...  View Details
      Keywords: Management; Performance; Human Resources
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      Beer, Michael. "HRM at a Crossroads: Comments on 'Evolution of Strategic HRM Through Two Founding Books: A 30th Anniversary Perspective on Development of the Field'." Human Resource Management 54, no. 3 (May–June 2015): 417–421.
      • August 2013 (Revised November 2013)
      • Case

      Gordon Brothers: Collateralizing Corporate Loans by Brands

      By: Paul Healy and Maria Loumioti
      The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large US bank. Leveraging intangibles in the credit market is a new practice that has significantly grown over the past few years....  View Details
      Keywords: Intangible Assets; Accounting; Valuation; Finance; Restructuring; United States
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      Healy, Paul, and Maria Loumioti. "Gordon Brothers: Collateralizing Corporate Loans by Brands." Harvard Business School Case 114-016, August 2013. (Revised November 2013.)
      • 2010
      • Working Paper

      Conceptual Foundations of the Balanced Scorecard

      By: Robert S. Kaplan
      David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article (Kaplan & Norton, 1992). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role...  View Details
      Keywords: Asset Management; Balanced Scorecard; Management Systems; Performance Improvement; Strategy
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      Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Harvard Business School Working Paper, No. 10-074, March 2010.
      • 2008
      • Chapter

      Conceptual Foundations of the Balanced Scorecard

      By: Robert S. Kaplan

      David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value...  View Details

      Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy
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      Kaplan, Robert S. "Conceptual Foundations of the Balanced Scorecard." Chap. 1.03 in Handbook of Management Accounting Research. Vol. 3, edited by Christopher Chapman, Anthony Hopwood, and Michael Shields. Elsevier, 2008.
      • October–November 2004
      • Article

      The Strategy Map: Guide to Aligning Intangible Assets

      By: Robert S. Kaplan and David P. Norton
      Keywords: Strategy; Assets; Cooperation
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      Kaplan, Robert S., and David P. Norton. "The Strategy Map: Guide to Aligning Intangible Assets." Strategy & Leadership 32, no. 5 (October–November 2004): 10–17.
      • February 2004
      • Article

      Measuring the Strategic Readiness of Intangible Assets

      By: Robert S. Kaplan and David P. Norton
      Keywords: Measurement and Metrics; Strategy; Assets
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      Kaplan, Robert S., and David P. Norton. "Measuring the Strategic Readiness of Intangible Assets." Harvard Business Review 82, no. 2 (February 2004).
      • 2004
      • Book

      Strategy Maps: Converting Intangible Assets into Tangible Outcomes

      By: Robert S. Kaplan and David P. Norton
      Keywords: Strategy; Assets; Outcome or Result
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      Kaplan, Robert S., and David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston: Harvard Business School Press, 2004.
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