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All HBS Web
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- Faculty Publications (192)
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- 1998
- Article
Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance
By: J. Ruscio, D. M. Whitney and T. M. Amabile
This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one...
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Ruscio, J., D. M. Whitney, and T. M. Amabile. "Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance." Creativity Research Journal 11, no. 3 (1998): 243–263.
- October 1997 (Revised July 1999)
- Case
Best Buy
By: V. Kasturi Rangan and Balaji Chakravarthy
Documents the evolution of Best Buy, an electronics retailer, from its founding in 1966 to its very successful "Concept 2" strategy in 1996, boosting its sales ($7.2 billion) past industry #1 Circuit City. Its CEO Richard Schulze offers a new vision (Concept 3) to...
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Keywords:
History;
Business Model;
Competitive Strategy;
Adaptation;
Customer Focus and Relationships;
Customization and Personalization;
Retail Industry
Rangan, V. Kasturi, and Balaji Chakravarthy. "Best Buy." Harvard Business School Case 598-016, October 1997. (Revised July 1999.)
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in...
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Keywords:
Business Subsidiaries;
Business Model;
Business Startups;
Price;
Global Strategy;
Marketing Strategy;
Demand and Consumers;
Partners and Partnerships;
Salesforce Management;
Telecommunications Industry
Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
- April 1993 (Revised July 1994)
- Case
MathSoft, Inc. (A)
MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of...
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Keywords:
Information Technology;
Corporate Entrepreneurship;
Applications and Software;
Communication Strategy;
Salesforce Management;
Marketing Channels;
Advertising;
Product Launch;
Information Technology Industry;
Industrial Products Industry;
United States
Rangan, V. Kasturi. "MathSoft, Inc. (A)." Harvard Business School Case 593-094, April 1993. (Revised July 1994.)
- April 1993 (Revised June 1994)
- Supplement
MathSoft, Inc. (B)
Describes the president's decision regarding MathSoft's marketing channels and communications methods, and the company's sales results during the next five quarters. The (A) case market response model is also updated.
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Keywords:
Communication Technology;
Forecasting and Prediction;
Curriculum and Courses;
Learning;
Knowledge Sharing;
Growth and Development Strategy;
Marketing Channels;
Education Industry
Rangan, V. Kasturi. "MathSoft, Inc. (B)." Harvard Business School Supplement 593-095, April 1993. (Revised June 1994.)
- Article
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach
By: Randolph E. Bucklin and Sunil Gupta
Bucklin, Randolph E., and Sunil Gupta. "Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach." Journal of Marketing Research (JMR) 29, no. 2 (May 1992): 201–215. (Finalist for the 1997 O'Dell Award, Journal of Marketing Research.)
- February 1991
- Article
Stochastic Models of Interpurchase Time with Time-Dependent Covariates
By: Sunil Gupta
Gupta, Sunil. "Stochastic Models of Interpurchase Time with Time-Dependent Covariates." Journal of Marketing Research (JMR) 28 (February 1991): 1–15.
- Article
Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships
By: Anirudh Dhebar, Scott A. Neslin and John A. Quelch
Dhebar, Anirudh, Scott A. Neslin, and John A. Quelch. "Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships." Journal of Retailing 63, no. 4 (Winter 1987): 333–364.
- 1980
- Working Paper
Components of Manufacturing Inventories: A Structural Model of the Production Process
By: Alan J. Auerbach and Jerry R. Green
This paper presents a structural model of production and inventory accumulation based on the hypothesis of cost minimization. It differs from previous attempts in several respects. First, it integrates the analysis of input inventories with output inventories, treating...
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Auerbach, Alan J., and Jerry R. Green. "Components of Manufacturing Inventories: A Structural Model of the Production Process." NBER Working Paper Series, No. 491, June 1980.
- Research Summary
Entrepreneurial Management: Customer Discovery and Business Development
This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)...
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- Research Summary
Overview
By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,...
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- Research Summary
Overview
By: Iavor I. Bojinov
My research focuses on overcoming the methodological and operational challenges of developing data science capabilities, what I call data science operations. Today, within leading digital companies, data science is no longer confined to technical teams but is pervasive...
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