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All HBS Web
(2,019)
- Faculty Publications (500)
- September 2002 (Revised October 2002)
- Case
Oklahoma VISION Project
By: Lynda M. Applegate and Susan Saltrick
Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable...
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Keywords:
Measurement and Metrics;
Internet and the Web;
Performance Evaluation;
Technological Innovation;
Partners and Partnerships;
Service Delivery;
Innovation and Management;
Entrepreneurship;
Education;
Information Technology Industry;
Education Industry;
Oklahoma;
Western United States
Applegate, Lynda M., and Susan Saltrick. "Oklahoma VISION Project." Harvard Business School Case 803-015, September 2002. (Revised October 2002.)
- July 2002 (Revised August 2014)
- Case
WellSpace Treatment Centers for Complementary and Alternative Medicine (A)
By: Regina E. Herzlinger, Jun HuangPu and Bing Lin
How should WellSpace, a venture capital-backed purveyor of alternative health services, expand? Although it was nearing breakeven in its first location, the right business model remained unclear.
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Keywords:
Business Model;
Entrepreneurship;
Venture Capital;
Health Care and Treatment;
Innovation and Invention;
Service Delivery;
Health Industry
Herzlinger, Regina E., Jun HuangPu, and Bing Lin. "WellSpace Treatment Centers for Complementary and Alternative Medicine (A)." Harvard Business School Case 303-017, July 2002. (Revised August 2014.)
- May 2002 (Revised October 2002)
- Case
Telewest Communications plc
By: Lynda M. Applegate and Laure Mougeot Stroock
Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to...
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Keywords:
Entrepreneurship;
Technological Innovation;
Growth and Development Strategy;
Industry Structures;
Competition;
Competitive Strategy;
Expansion;
Telecommunications Industry;
Europe;
United Kingdom
Applegate, Lynda M., and Laure Mougeot Stroock. "Telewest Communications plc." Harvard Business School Case 802-011, May 2002. (Revised October 2002.)
- November 2001 (Revised August 2002)
- Case
Audio Spotlight, The
By: Youngme E. Moon
Joe Pompei, a graduate student at the MIT Media Lab, has invented a breakthrough audio invention. The invention is an "Audio Spotlight" that projects a narrow beam of sound in the same way a laser beam projects a narrow beam of light. He must now decide how to...
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Keywords:
Corporate Entrepreneurship;
Independent Innovation and Invention;
Marketing;
Demand and Consumers;
Value Creation
Moon, Youngme E. "Audio Spotlight, The." Harvard Business School Case 502-014, November 2001. (Revised August 2002.)
- October 2001 (Revised February 2002)
- Case
Nasdaq Japan: E-Merging Markets
By: Lynda M. Applegate and Kristin M. Kohler
Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that...
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Keywords:
Entrepreneurship;
Financial Markets;
Technological Innovation;
Management;
Industry Structures;
Competitive Strategy;
Information Technology;
Internet and the Web;
Financial Services Industry;
Information Technology Industry;
Japan
Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)
- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key...
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Keywords:
Entrepreneurship;
Resignation and Termination;
Technological Innovation;
Marketing Strategy;
Product Development;
Luxury;
Information Infrastructure;
Value Creation;
Computer Industry;
Fashion Industry
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
- August 2001 (Revised October 2001)
- Case
What a Great Idea
By: Myra M. Hart and Susan Harmeling
Charles "Chic" Thompson has created a successful business as a professional speaker, consultant, and author of two books on creativity. He is challenged to institutionalize his knowledge and brand in an organization that will outlive his involvement. This case examines...
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Keywords:
Knowledge Management;
Entrepreneurship;
Management Teams;
Organizational Design;
Technological Innovation;
Technology Adoption;
Service Industry;
Education Industry
Hart, Myra M., and Susan Harmeling. "What a Great Idea." Harvard Business School Case 802-030, August 2001. (Revised October 2001.)
- August 2001 (Revised March 2008)
- Case
Helios Health (A)
By: Regina E. Herzlinger and Alfred Martin
Helios PC system provides personalized drug information to the patients in the doctor's waiting room. It has met with considerable consumer acceptance and a very high return for the drug companies that sponsor it. What price should it charge them for the service?
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Keywords:
Entrepreneurship;
Price;
Health Care and Treatment;
Information Publishing;
Innovation and Invention;
Product Marketing;
Demand and Consumers;
Health Industry;
Pharmaceutical Industry
Herzlinger, Regina E., and Alfred Martin. "Helios Health (A)." Harvard Business School Case 302-022, August 2001. (Revised March 2008.)
- July 2001 (Revised October 2004)
- Case
PSA: The World's Port of Call
By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong
Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior...
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Keywords:
Entrepreneurship;
Growth and Development Strategy;
Business Strategy;
Technological Innovation;
Internet and the Web;
Business or Company Management;
Shipping Industry;
Information Technology Industry
Applegate, Lynda M., Nancy Bartlett, Dolly Chang-Leow, and Neo Boon Siong. "PSA: The World's Port of Call." Harvard Business School Case 802-003, July 2001. (Revised October 2004.)
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs...
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Keywords:
Corporate Entrepreneurship;
Partners and Partnerships;
Growth and Development Strategy;
Competitive Strategy;
Marketing Strategy;
Product Positioning;
Applications and Software;
Technological Innovation;
Global Strategy;
Expansion;
Information Technology;
Vertical Integration;
Financial Services Industry;
Travel Industry
Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
- May 2001 (Revised May 2002)
- Case
Infosys Technologies
By: Ashish Nanda and Thomas J. DeLong
Creating and sustaining a third-world-based technology company to compete globally (i.e. in the first-world) poses many challenges. Such challenges are examined through the genesis and progression of Infosys Technologies Ltd. Key decisions made by Chairman N.R....
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Keywords:
Entrepreneurship;
Business or Company Management;
Management Practices and Processes;
Business Strategy;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Growth and Development Strategy;
Planning;
Technological Innovation;
Emerging Markets;
Information Technology Industry
Nanda, Ashish, and Thomas J. DeLong. "Infosys Technologies." Harvard Business School Case 801-445, May 2001. (Revised May 2002.)
- April 2001 (Revised July 2001)
- Case
Zaplet, Inc.
By: Dorothy A. Leonard and Brian DeLacey
Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the...
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Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Information Technology;
Organizational Design;
Venture Capital;
Valuation;
Business Strategy;
Restructuring;
Expansion;
Product Development;
Innovation Strategy;
Human Resources;
Information Technology Industry;
California
Leonard, Dorothy A., and Brian DeLacey. "Zaplet, Inc." Harvard Business School Case 601-165, April 2001. (Revised July 2001.)
- April 2001 (Revised July 2001)
- Case
Verge Software (A)
By: Dorothy A. Leonard and Elizabeth Kind
Scott Rozic, CEO of start-up Verge Software, has just told his board that he is taking the company in a totally new direction, moving from enterprise knowledge management software to Internet direct marketing. This case covers the start-up of the business, and Rozic's...
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Keywords:
Venture Capital;
Investment;
Corporate Entrepreneurship;
Business or Company Management;
Business Strategy;
Technological Innovation;
Applications and Software;
Management Teams;
Governing and Advisory Boards;
Business Startups;
Decision Choices and Conditions;
Product Development;
Information Technology Industry;
United States
Leonard, Dorothy A., and Elizabeth Kind. "Verge Software (A)." Harvard Business School Case 601-065, April 2001. (Revised July 2001.)
- February 2001 (Revised January 2004)
- Case
Michael Dell: Winning on the Demand Side of the Information Revolution
By: Nancy F. Koehn
Koehn, Nancy F. "Michael Dell: Winning on the Demand Side of the Information Revolution." Harvard Business School Case 801-363, February 2001. (Revised January 2004.)
- February 2001 (Revised August 2001)
- Case
Henry Heinz: Making Markets for Processed Foods
By: Nancy F. Koehn
Outlines many of the supply-side innovations, such as improved transportation, communication, and technological developments, that greatly expanded the productive capacity of the United States in the late 19th century. Explores a range of demand-side shifts, including...
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Keywords:
Demand and Consumers;
Competitive Advantage;
Corporate Strategy;
Entrepreneurship;
Supply and Industry;
Innovation and Invention;
Food and Beverage Industry;
United States
Koehn, Nancy F. "Henry Heinz: Making Markets for Processed Foods." Harvard Business School Case 801-289, February 2001. (Revised August 2001.)
- December 2000 (Revised July 2001)
- Case
Ventro: Builder of B2B Businesses (Condensed)
By: Lynda M. Applegate and Meredith Collura
Enables a condensed analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Part of the Building-E-Business Online series.
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Keywords:
Business Model;
Corporate Entrepreneurship;
Technological Innovation;
Management;
Strategy;
Business Strategy;
Consulting Industry;
Information Technology Industry
Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses (Condensed)." Harvard Business School Case 801-274, December 2000. (Revised July 2001.)
- November 2000 (Revised June 2001)
- Case
Ventro: Builder of B2B Businesses
By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the...
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Keywords:
Business Model;
Entrepreneurship;
Technological Innovation;
Management;
Business or Company Management;
SWOT Analysis;
Organizational Structure;
Business Strategy;
Information Technology Industry;
Service Industry
Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses." Harvard Business School Case 801-042, November 2000. (Revised June 2001.)
- November 2000
- Case
Geocast Network Systems, Inc.
By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast...
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Keywords:
Business Model;
Customer Value and Value Chain;
Entrepreneurship;
Venture Capital;
Information Management;
Technological Innovation;
Marketing Channels;
Corporate Strategy;
Entertainment and Recreation Industry;
Web Services Industry
Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.
- October 2000 (Revised March 2001)
- Case
eLance.com: Building a Professional Services Marketplace
By: Lynda M. Applegate and Kristin Kohler
Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim...
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Keywords:
Entrepreneurship;
Technological Innovation;
Job Search;
Business or Company Management;
Growth and Development Strategy;
Business Strategy;
Competitive Strategy;
Web Sites;
Information Technology Industry;
Service Industry
Applegate, Lynda M., and Kristin Kohler. "eLance.com: Building a Professional Services Marketplace." Harvard Business School Case 801-224, October 2000. (Revised March 2001.)
- October 2000 (Revised November 2001)
- Case
Garage.com (A)
By: Dorothy A. Leonard and Elizabeth Kind
Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to...
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Keywords:
Business Startups;
Corporate Strategy;
Business Growth and Maturation;
Venture Capital;
Investment;
Internet and the Web;
Expansion;
Operations;
Corporate Entrepreneurship;
Global Strategy;
Technological Innovation;
Brands and Branding;
Information Technology Industry
Leonard, Dorothy A., and Elizabeth Kind. "Garage.com (A)." Harvard Business School Case 601-064, October 2000. (Revised November 2001.)