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      • Faculty Publications  (835)

      Innovation And Strategy Remove Innovation And Strategy →

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      Marketing Input and Innovation Strategy
      Innovation Strategy and Entry Deterrence
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      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operated its...  View Details
      Keywords: Business Model; Decision Making; Entrepreneurship; innovation And Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; strategy; Adaptation; Technology; Software; Technology Platform; Apparel And Accessories Industry; Technology Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • February 2021
      • Case

      Brainlab: Imaging A MedTech Future

      By: Regina E. Herzlinger, Gregory P. Licholai and Federica Gabrieli
      Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing...  View Details
      Keywords: Acquisition; Surgery; Robotics; Business Growth And Maturation; Growth And Development Strategy; Business Strategy; Corporate Strategy; Corporate Entrepreneurship; Health; Health Care; Health Care And Treatment; Innovation And Invention; Innovation And Management; Technological Innovation; Innovation And Strategy; Private Healthcare; Software; Hardware; Information Technology; Technology Platform; Europe; Germany; Acquisition; Business Growth And Maturation; Growth And Development; Business strategy; Corporate strategy; Corporate Entrepreneurship; Health Care And Treatment; Health; innovation And Invention; innovation And Management; innovation strategy; Technological innovation; Software; Hardware; Information Technology; Health Industry; Europe; Germany; Munich
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      Herzlinger, Regina E., Gregory P. Licholai, and Federica Gabrieli. "Brainlab: Imaging A MedTech Future." Harvard Business School Case 321-087, February 2021.
      • February 2021
      • Article

      Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence

      By: Tommy Pan Fang, Andy Wu and David R. Clough
      Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms....  View Details
      Keywords: Innovation Ecosystems; Technology Diffusion; Hackathon; Contagion; Software Applications; Software Development; Software Engineering; Technology Strategy; Technology Adoption; Technological innovation; Technology Platform; Technology Networks; innovation strategy; Multi-sided Platforms; Network Effects; Software; Information Technology; Technology Industry; Computer Industry; Information Technology Industry; Video Game Industry
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      Fang, Tommy Pan, Andy Wu, and David R. Clough. "Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence." Art. 1. Strategic Management Journal 42, no. 2 (February 2021): 233–272. (Lead article.)
      • Article

      Variety of Innovation in Global Value Chains

      By: Giulio Buciuni and Gary P. Pisano
      This article analyzes how the geography and organization of pre- and production stages in Global Value Chains (GVC) contribute to lead firms' innovation development. A novel approach in GVC studies is introduced based on transaction cost economics (TCE) and the...  View Details
      Keywords: Gvc; Global Value Chains; Manufacturing; Production; Global Range; innovation And Invention
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      Buciuni, Giulio, and Gary P. Pisano. "Variety of Innovation in Global Value Chains." Art. 101167. Journal of World Business 56, no. 2 (February 2021).
      • January 2021
      • Case

      Bespoken Spirits: Disrupting Distilling

      By: Benjamin C. Esty and Daniel Fisher
      On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...  View Details
      Keywords: Business Ventures; Business strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive innovation; innovation strategy; Brands And Branding; Business Model; Consumer Products Industry; Food And Beverage Industry; Service Industry; United States; California
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      Esty, Benjamin C., and Daniel Fisher. "Bespoken Spirits: Disrupting Distilling." Harvard Business School Case 721-419, January 2021.
      • January 2021
      • Supplement

      Bespoken Spirits: Disrupting Distilling

      By: Benjamin C. Esty and Daniel Fisher
      On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ...  View Details
      Keywords: Business Ventures; Business strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive innovation; innovation strategy; Brands And Branding; Business Model; Consumer Products Industry; Food And Beverage Industry; Service Industry; United States; California
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      Esty, Benjamin C., and Daniel Fisher. "Bespoken Spirits: Disrupting Distilling." Harvard Business School Spreadsheet Supplement 721-852, January 2021.
      • January 2021
      • Case

      Ocado Group: Ready for the Future

      By: Jose B. Alvarez, Damien McLoughlin and Natalie Kindred
      Keywords: Growth And Development; innovation And Invention; innovation And Management; innovation strategy; innovation Leadership; strategy; Disruption; Disruptive innovation; Online Technology; Consumer Behavior; Crisis Management; Customer Value And Value Chain; Food And Beverage Industry; Retail Industry; Consumer Products Industry; Agriculture And Agribusiness Industry; Technology Industry; United Kingdom; United States; Europe
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      Alvarez, Jose B., Damien McLoughlin, and Natalie Kindred. "Ocado Group: Ready for the Future." Harvard Business School Case 521-061, January 2021.
      • January 2021 (Revised February 2021)
      • Case

      Tech with a Side of Pizza: How Domino's Rose to the Top

      By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
      After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was...  View Details
      Keywords: Digital Marketing; Digital Technology; innovation; Scaling; Data Analytics; Turnaround; Technological innovation; Technology; strategy; Management; Marketing; Operations; Human Resources; Entrepreneurship; Change Management; Analysis; Performance; Customers; Growth And Development; Competitive Advantage; Employees; Training; Leadership Development; Food And Beverage Industry; Technology Industry; United States
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      Groysberg, Boris, Sarah L. Abbott, and Susan Seligson. "Tech with a Side of Pizza: How Domino's Rose to the Top." Harvard Business School Case 421-057, January 2021. (Revised February 2021.)
      • January 2021
      • Case

      Aptiv PLC Board of Directors (A)

      By: Lynn S. Paine and Will Hurwitz
      Aptiv’s board must decide whether a joint venture with an auto maker is the right next step in the company’s efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv’s self-driving technologies had...  View Details
      Keywords: Automotive Industry; Bankruptcy Reorganization; Board Of Directors; Board Committees; Board Decisions; Board Dynamics; Corporate Boards; Innovation And Strategy; Legal Aspects Of Business; Spin Off; Strategic Alliances; Strategic Change; Strategic Evolution; Supplier Relationships; Technological Change; Corporate Governance; Governing And Advisory Boards; innovation strategy; Going Public; Joint Ventures; Leadership; Restructuring; Technological innovation; Transformation; Auto Industry; Europe; United States
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      Paine, Lynn S., and Will Hurwitz. "Aptiv PLC Board of Directors (A)." Harvard Business School Case 321-050, January 2021.
      • Winter 2021
      • Article

      How Would-Be Category Kings Become Commoners

      By: Rory McDonald and Keith Krach
      Category creation is the holy grail in business, but more often than not, the very companies that establish lucrative new markets don’t end up being the category kings. Why? Many executives undermine their own ventures’ standing by misinterpreting and misfiring on...  View Details
      Keywords: New Markets; innovation And Invention; innovation strategy; Business Model
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      McDonald, Rory, and Keith Krach. "How Would-Be Category Kings Become Commoners." MIT Sloan Management Review 62, no. 2 (Winter 2021).
      • January 2021
      • Article

      Commuting and Innovation: Are Closer Inventors More Productive?

      By: Hongyu Xiao, Andy Wu and Jaeho Kim
      We estimate the causal effect of workplace–home commuting distance on inventor productivity. We construct a novel panel of U.S. inventors with precisely measured workplace–home distances and inventor-level productivity. Our identification strategy exploits firm office...  View Details
      Keywords: Commuting; Proximity; Inventors; innovation; Relocation; Telecommuting; Geographic Location; Technological innovation; innovation And Management; innovation strategy; United States
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      Xiao, Hongyu, Andy Wu, and Jaeho Kim. "Commuting and Innovation: Are Closer Inventors More Productive?" Art. 103300. Journal of Urban Economics 121 (January 2021).
      • December 2020 (Revised February 2021)
      • Case

      IBM Watson at MD Anderson Cancer Center

      By: Shane Greenstein, Mel Martin and Sarkis Agaian
      After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology...  View Details
      Keywords: Decision Making; innovation strategy; Knowledge Management; Knowledge Use And Leverage; Operations; Failure; Technology; Information Technology; Software; Health Care And Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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      Greenstein, Shane, Mel Martin, and Sarkis Agaian. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Case 621-022, December 2020. (Revised February 2021.)
      • 2020
      • Working Paper

      The Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy

      By: Dominika K. Sarnecka and Gary P. Pisano
      Over the past few decades, a consensus has emerged that breakthrough innovations emerge from exploration of novel terrain while more routine innovations are the product of exploitation. In this paper, we revisit this explore versus exploit dichotomy with an analysis...  View Details
      Keywords: Breakthrough Innovation; Exploration And Exploitation; innovation And Invention; Technological innovation
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      Sarnecka, Dominika K., and Gary P. Pisano. "The Evolutionary Nature of Breakthrough Innovation: Re-Evaluating the Exploration vs. Exploitation Dichotomy." Harvard Business School Working Paper, No. 21-071, December 2020.
      • December 2020
      • Case

      Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

      By: Rembrand Koning, Elie Ofek and Nicole Keller
      An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.  View Details
      Keywords: Entrepreneurship; innovation And Invention; Growth And Development strategy; Marketing strategy; United States
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      Koning, Rembrand, Elie Ofek, and Nicole Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)." Harvard Business School Case 721-021, December 2020.
      • December 2020 (Revised December 2020)
      • Case

      Kerry Group: Inspiring Food, Nourishing Life

      By: Forest L. Reinhardt, Jose B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker
      The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition...  View Details
      Keywords: Agribusiness; Environmental Sustainability; Food; Nutrition; Growth And Development strategy; Agriculture And Agribusiness Industry
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      Reinhardt, Forest L., Jose B. Alvarez, Damien McLoughlin, and Tonia Labruyere. "Kerry Group: Inspiring Food, Nourishing Life." Harvard Business School Case 721-019, December 2020. (Revised December 2020.)
      • November 24, 2020
      • Article

      4 Strategies to Make Telehealth Work for Elderly Patients

      By: Umar Ikram, Susanna Gallani, Jose F. Figueroa and Thomas W. Feeley
      As providers have ramped up their use of telehealth during the COVID-19 pandemic, one group—the elderly—has experienced particular challenges in adopting the technologies. This article describes the strategies four innovative provider organizations have used to engage...  View Details
      Keywords: Telehealth; Health Pandemics; Health Care And Treatment; Online Technology; Age; Technology Adoption; strategy
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      Ikram, Umar, Susanna Gallani, Jose F. Figueroa, and Thomas W. Feeley. "4 Strategies to Make Telehealth Work for Elderly Patients." Harvard Business Review Digital Articles (November 24, 2020).
      • November 2020
      • Teaching Note

      DayTwo: Going to Market with Gut Microbiome

      By: Ayelet Israeli
      Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals....  View Details
      Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2b Vs. B2c; B2b2c; Health & Wellness; Ai; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; Dtc; Direct To Consumer Marketing; Us Health Care; "usa,"; innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth And Development strategy; Business Startups; Science-based Business; Health; innovation And Invention; Marketing; Technology; Business Growth And Maturation; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food And Beverage Industry; Israel; United States
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      Israeli, Ayelet. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Teaching Note 521-052, November 2020.
      • October 2020
      • Teaching Plan

      Merck: COVID-19 Vaccines

      By: Willy C. Shih
      COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,...  View Details
      Keywords: Vaccines; Health Pandemics; Health Testing And Trials; innovation And Management; innovation strategy; Research And Development; Business strategy; Pharmaceutical Industry; United States
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      Shih, Willy C. "Merck: COVID-19 Vaccines." Harvard Business School Teaching Plan 621-067, October 2020.
      • October 2020
      • Supplement

      OpenIDEO (B)

      By: Karim R. Lakhani, Anne-Laure Fayard, Manos Gkeredakis and Jin Hyun Paik
      In the midst of 2020, as the coronavirus pandemic was unfolding, OpenIDEO—an online open innovation platform focused on design-driven solutions to social issues—rapidly launched a new challenge to improve access to health information, empower communities to stay safe...  View Details
      Keywords: Innovation Competitions; Ideo; Contests; Contest Design; Platforms And Ecosystems; Open Innovation; Open And User Innovation Strategy; Diversity; Design; Social Entrepreneurship; Global Range; Collaborative innovation And Invention; innovation strategy; Organizational Change And Adaptation; Social And Collaborative Networks; Health Pandemics; Health; Information; Business And Community Relations
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      Lakhani, Karim R., Anne-Laure Fayard, Manos Gkeredakis, and Jin Hyun Paik. "OpenIDEO (B)." Harvard Business School Supplement 621-058, October 2020.
      • September 2020
      • Case

      Building India's 2.0: PayNearby

      By: Lauren Cohen and Spencer C. N. Hagist
      Headquartered in Mumbai, India, FinTech startup Nearby Technologies has seen its flagship brand, PayNearby, rapidly flourish across most of its target market within just four years. The unprecedented success of its payment app, which allows users to access banking...  View Details
      Keywords: Fintech; Developing Markets; Payments; Finance; Entrepreneurship; Emerging Markets; Competitive strategy; Banking Industry; India
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      Cohen, Lauren, and Spencer C. N. Hagist. "Building India's 2.0: PayNearby." Harvard Business School Case 221-027, September 2020.
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