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All HBS Web
(12,091)
- Faculty Publications (4,884)
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (A)
By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures.
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Keywords:
Customer Focus and Relationships;
Financing and Loans;
Technological Innovation;
Business or Company Management;
Marketing Strategy;
Product Launch;
Service Delivery;
Competitive Strategy;
Competitive Advantage;
Service Industry;
Service Industry
Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (B)
By: Lynda M. Applegate and Genevieve J.S. Feraud
Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space.
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Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Customer Satisfaction;
Entrepreneurship;
Partners and Partnerships;
Strategy;
Business Strategy;
Web Services Industry
Applegate, Lynda M., and Genevieve J.S. Feraud. "InSite Marketing Technology (B)." Harvard Business School Case 800-280, February 2000. (Revised April 2003.)
- February 2000 (Revised March 2001)
- Case
Alphatec Electronics Pcl
By: Stuart C. Gilson, C. Fritz Foley and Perry Fagan
The newly appointed CEO of an important high-technology company in Thailand must lead the company through a complicated debt restructuring. Due to the collapse of the Thai currency, the company's debt burden, like that of most Thai companies, has skyrocketed because it...
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Keywords:
Currency Exchange Rate;
Valuation;
Management Teams;
Restructuring;
Laws and Statutes;
Insolvency and Bankruptcy;
Developing Countries and Economies;
Borrowing and Debt;
Technology Industry;
Technology Industry;
Thailand;
United States
Gilson, Stuart C., C. Fritz Foley, and Perry Fagan. "Alphatec Electronics Pcl." Harvard Business School Case 200-004, February 2000. (Revised March 2001.)
- February 2000 (Revised May 2001)
- Case
BET.com
By: Thomas R. Eisenmann and Pauline M Fischer
Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a...
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Keywords:
Product Positioning;
Ethnicity;
Internet and the Web;
Age;
Race;
Decision Choices and Conditions;
Business Startups;
Entertainment and Recreation Industry;
United States
Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
- February 2000
- Article
How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry
By: Marco Iansiti
Iansiti, Marco. "How the Incumbent Can Win: Managing Technological Transitions in the Semiconductor Industry." Management Science 46, no. 2 (February 2000).
- January 2000 (Revised March 2000)
- Case
Cachet Technologies
By: Paul A. Gompers and Howard Reitz
Describes the decision facing Danny Lewin, Jonathan Seelig, and Tom Leighton, the founders of Cachet Technologies, an MIT spin-out. The firm has done poorly in the annual MIT business plan competition and the founders have to decide whether to continue.
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Keywords:
Decision Making;
Business Startups;
Business Plan;
Failure;
Cooperative Ownership;
Business Strategy;
Financial Services Industry
Gompers, Paul A., and Howard Reitz. "Cachet Technologies." Harvard Business School Case 200-031, January 2000. (Revised March 2000.)
- January 2000 (Revised October 2014)
- Exercise
Windham Negotiation: Confidential Information for Davis Stables
By: Michael Wheeler
Six-party negotiation of land use and development.
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Wheeler, Michael. "Windham Negotiation: Confidential Information for Davis Stables." Harvard Business School Exercise 800-091, January 2000. (Revised October 2014.)
- January 2000 (Revised October 2014)
- Exercise
Windham Negotiation: Confidential Information for the Cooperative Savings Bank
By: Michael Wheeler
Six-party negotiation of land use and development.
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Wheeler, Michael. "Windham Negotiation: Confidential Information for the Cooperative Savings Bank." Harvard Business School Exercise 800-090, January 2000. (Revised October 2014.)
- January 2000 (Revised October 2014)
- Exercise
Windham Negotiations: Confidential Information for the Barkley Representative
By: Michael Wheeler
Six-party negotiation of land use and development.
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Wheeler, Michael. "Windham Negotiations: Confidential Information for the Barkley Representative." Harvard Business School Exercise 800-088, January 2000. (Revised October 2014.)
- January 2000
- Case
Measurement and Management at CitySoft
By: V.G. Narayanan and Sanjay Pothen
CitySoft is a very small software developer that is grappling with issues of cost measurement and management.
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Keywords:
Cost Accounting;
Cost Management;
Applications and Software;
Problems and Challenges;
Information Technology Industry
Narayanan, V.G., and Sanjay Pothen. "Measurement and Management at CitySoft." Harvard Business School Case 100-056, January 2000.
- January 2000 (Revised April 2000)
- Case
StarMedia: Launching a Latin American Revolution
By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views...
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Keywords:
Private Ownership;
History;
Risk Management;
Business Cycles;
Corporate Entrepreneurship;
Infrastructure;
Media;
Emerging Markets;
Cross-Cultural and Cross-Border Issues;
Web;
Information Technology Industry;
Information Technology Industry
Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
- January 2000 (Revised May 2000)
- Case
Patagon.com: Building (and Defending) the First Financial Destination in Latin America
By: William A. Sahlman, Ramiro Montealegre and Luis Pereiro
Describes Patagon.com, a company trying to build a financial portal in Latin America. The company's founders, Wenceslao Casares and Constancio Larguia, must deal with complex financial and strategic challenges as they guide the company in a difficult context.
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Keywords:
Strategy;
Internet and the Web;
Entrepreneurship;
Problems and Challenges;
Business Startups;
Finance;
Financial Services Industry;
Latin America
Sahlman, William A., Ramiro Montealegre, and Luis Pereiro. "Patagon.com: Building (and Defending) the First Financial Destination in Latin America." Harvard Business School Case 800-185, January 2000. (Revised May 2000.)
- January 2000 (Revised October 2000)
- Case
Staples: A Year in the Life of a Start-Up
By: Myra M. Hart
The case provides information on the development of the office superstore concept, building partnerships, creating the business plan, and recruiting a management team. Focuses on the detailed level of decision making required to transform an idea into a viable...
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Keywords:
Business Startups;
Partners and Partnerships;
Business Strategy;
Recruitment;
Management Teams;
Integration;
Information Technology;
Entrepreneurship;
Business Plan;
Decision Making
Hart, Myra M. "Staples: A Year in the Life of a Start-Up." Harvard Business School Case 800-241, January 2000. (Revised October 2000.)
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The...
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Keywords:
Marketing Strategy;
Internet and the Web;
Business and Community Relations;
Partners and Partnerships;
Customer Relationship Management;
Decision Choices and Conditions;
Business Startups;
Information Technology Industry;
Information Technology Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- January 2000 (Revised April 2000)
- Case
AsiaMail.com: What's in a Name?
By: Myra M. Hart and Sharon Peyus
Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and...
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Keywords:
Business Startups;
Venture Capital;
Brands and Branding;
Internet and the Web;
Entrepreneurship;
Advertising;
Marketing;
Information Technology Industry;
Information Technology Industry;
Asia
Hart, Myra M., and Sharon Peyus. "AsiaMail.com: What's in a Name?" Harvard Business School Case 800-132, January 2000. (Revised April 2000.)
- January 2000 (Revised November 2000)
- Case
Lucent Technologies New Ventures Group
By: Rosabeth M. Kanter and Michelle Heskett
Lucent Technologies' successful New Ventures Group must present company executives with a strong case for continuing corporate venturing activities despite a troubled financial performance in difficult market conditions.
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Keywords:
Corporate Entrepreneurship;
Business or Company Management;
Management Teams;
Business Ventures;
Venture Capital;
Financial Condition;
Change Management;
Wireless Technology;
Financial Services Industry;
Financial Services Industry;
New Jersey
Kanter, Rosabeth M., and Michelle Heskett. "Lucent Technologies New Ventures Group." Harvard Business School Case 300-085, January 2000. (Revised November 2000.)
- January 2000 (Revised March 2002)
- Teaching Note
Yahoo!: Business on Internet Time TN
By: Jan W. Rivkin and Jay R. Girotto
Teaching Note for (9-700-013).
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- 2000
- Book
Kellogg TechVenture
By: Mohanbir S. Sawhney and Ranjay Gulati
Sawhney, Mohanbir S. and Ranjay Gulati, eds. Kellogg TechVenture. Nminds Publications, 2000. Electronic.
- December 1999 (Revised May 2002)
- Case
CNBC (A): NBC and Its Startup Friends
NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela...
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Keywords:
Business Startups;
Change Management;
Management Teams;
Corporate Strategy;
Leadership Development;
Internet and the Web;
Expansion;
Media;
Media and Broadcasting Industry;
Media and Broadcasting Industry
Kanter, Rosabeth M. "CNBC (A): NBC and Its Startup Friends." Harvard Business School Case 300-090, December 1999. (Revised May 2002.)
- December 1999 (Revised December 2000)
- Case
Charles Schwab: A Category of One
By: Stephen P. Bradley and Thomas H. Esperson
Examines Charles Schwab's on-line discount brokerage firm and questions whether or not Schwab has effectively balanced the old and new world of stock trading, and has remained a leader between giants like Merrill Lynch and Internet pure plays like E-Trade. Also looks...
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Keywords:
Financial Institutions;
Banks and Banking;
Technological Innovation;
Goals and Objectives;
Growth and Development Strategy;
Growth Management;
Competition;
Competitive Strategy;
Competitive Advantage;
Banking Industry;
Banking Industry
Bradley, Stephen P., and Thomas H. Esperson. "Charles Schwab: A Category of One." Harvard Business School Case 700-043, December 1999. (Revised December 2000.)