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      • 3 Jun 2023
      • Talk

      Health Care Innovation Opportunities Created by COVID-19 and How to Make Them Happen

      By: Regina E. Herzlinger
      The crush of patients created by COVID enabled the creation of sites for care outside the traditional hospital, such as retail pharmacies, ambulatory surgery centers, urgent care centers, telemedicine, and wireless sensors. Public policy mirrored these changes by...  View Details
      Keywords: Policy; Health Pandemics; Health Care and Treatment; Innovation and Invention; Health Industry; Health Industry
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      Herzlinger, Regina E. "Health Care Innovation Opportunities Created by COVID-19 and How to Make Them Happen." Harvard Business School Alumni Reunion, Boston, MA, June 3, 2023. (Link to cases described in this talk.)
      • 2023
      • Working Paper

      Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

      By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor I. Bojinov
      Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to...  View Details
      Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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      Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor I. Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
      • May–June 2023
      • Article

      Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut

      By: Fabrizio Fantini and Das Narayandas
      Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive advantage. But as more data becomes available and advanced analytics are...  View Details
      Keywords: Analytics and Data Science; Decision Making
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      Fantini, Fabrizio, and Das Narayandas. "Analytics for Marketers: When to Rely on Algorithms and When to Trust Your Gut." Harvard Business Review 101, no. 3 (May–June 2023): 82–91.
      • 2023
      • Working Paper

      Digital Lending and Financial Well-Being: Evidence from a Developing Economy

      By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman
      By leveraging machine-learning algorithms and using nontraditional digital data derived primarily from borrowers’ mobile devices, digital lenders have vastly expanded access to credit in developing economies for millions of individuals without a prior credit history....  View Details
      Keywords: Borrowing and Debt; Credit; AI and Machine Learning; Welfare; Well-being; Developing Countries and Economies
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      Chen, AJ, Omri Even-Tov, Jung Koo Kang, and Regina Wittenberg-Moerman. "Digital Lending and Financial Well-Being: Evidence from a Developing Economy." Working Paper, June 2023.
      • May 2023
      • Case

      CMA CGM: Reducing the Carbon Footprint of Container Shipping

      By: Willy C. Shih and Emilie Billaud
      Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which...  View Details
      Keywords: Container Shipping; Logistic Regression; Supply Chain; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Shipping Industry; European Union; Asia; North America
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      Shih, Willy C., and Emilie Billaud. "CMA CGM: Reducing the Carbon Footprint of Container Shipping." Harvard Business School Case 623-006, May 2023.
      • 2023
      • Article

      Exploiting Discovered Regression Discontinuities to Debias Conditioned-on-observable Estimators

      By: Benjamin Jakubowski, Siram Somanchi, Edward McFowland III and Daniel B. Neill
      Regression discontinuity (RD) designs are widely used to estimate causal effects in the absence of a randomized experiment. However, standard approaches to RD analysis face two significant limitations. First, they require a priori knowledge of discontinuities in...  View Details
      Keywords: Regression Discontinuity Design; Analytics and Data Science; AI and Machine Learning
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      Jakubowski, Benjamin, Siram Somanchi, Edward McFowland III, and Daniel B. Neill. "Exploiting Discovered Regression Discontinuities to Debias Conditioned-on-observable Estimators." Journal of Machine Learning Research 24, no. 133 (2023): 1–57.
      • May 2023
      • Case

      Arcos Dorados: Decarbonizing McDonald’s in Latin America

      By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
      This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those...  View Details
      Keywords: Accounting; Environmental Accounting; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Latin America; North and Central America; South America
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      Serafeim, George, Michael W. Toffel, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: Decarbonizing McDonald’s in Latin America." Harvard Business School Case 623-017, May 2023.
      • May 2023
      • Teaching Note

      Ava Labs: Navigating the Next Blockchain

      By: Marco Di Maggio and Wenyao Sha
      Teaching Note for HBS Case No. 223-027.  View Details
      Keywords: Blockchain; Decentralized Finance; Alternative Assets; Financial Instruments; Assets; Decisions; Financing and Loans; Technology Industry; Technology Industry
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      Di Maggio, Marco, and Wenyao Sha. "Ava Labs: Navigating the Next Blockchain." Harvard Business School Teaching Note 223-097, May 2023.
      • May 2023
      • Case

      Twitter Blues: Does Paid Verification Check Out?

      By: Scott Duke Kominers, Das Narayandas and Kerry Herman
      Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues.  View Details
      Keywords: Marketing; Technology Industry
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      Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Twitter Blues: Does Paid Verification Check Out?" Harvard Business School Case 523-106, May 2023.
      • May 2023
      • Case

      IBM’s Ginni Rometty: Leading with Good Power

      By: Hubert Joly, Leonard A. Schlesinger and Stacy Straaberg
      In March 2023, Virginia (Ginni) Rometty published Good Power: Leading Positive Change in our Lives, Work, and World, which covered her personal history and career at International Business Machines (IBM). Rometty was IBM’s ninth and first woman CEO from 2012–2020. Her...  View Details
      Keywords: Transformation; Acquisition; Trends; Gender; Diversity; Education; Training; Values and Beliefs; Profit; Revenue; Leadership Style; Leading Change; Business or Company Management; Negotiation; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Family and Family Relationships; Business and Community Relations; Business and Government Relations; Business and Shareholder Relations; Business and Stakeholder Relations; Personal Characteristics; Perspective; Social Issues; Adaptation; Business Strategy; Commercialization; Competition; Corporate Strategy; Information Infrastructure; Information Technology; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; New York (city, NY); United States
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      Joly, Hubert, Leonard A. Schlesinger, and Stacy Straaberg. "IBM’s Ginni Rometty: Leading with Good Power." Harvard Business School Case 323-114, May 2023.
      • May 2023 (Revised June 2023)
      • Case

      Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain

      By: Shirley Lu and Robert S. Kaplan
      The case describes Harvard University’s consideration to decarbonize its supply chain by replacing cement with a low-carbon substitute called Pozzotive®. Developed and produced by Urban Mining Industries, Pozzotive® is a ground-glass material made with post-consumer...  View Details
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      Lu, Shirley, and Robert S. Kaplan. "Harvard University and Urban Mining Industries: Decarbonizing the Supply Chain." Harvard Business School Case 123-076, May 2023. (Revised June 2023.)
      • May 2023
      • Article

      Competition in Pricing Algorithms

      By: Zach Y. Brown and Alexander J. MacKay
      We document new facts about pricing technology using high-frequency data, and we examine the implications for competition. Some online retailers employ technology that allows for more frequent price changes and automated responses to price changes by rivals. Motivated...  View Details
      Keywords: Pricing Algorithms; Pricing Frequency; Commitment; Online Competition; Price; Information Technology; Competition
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      Brown, Zach Y., and Alexander J. MacKay. "Competition in Pricing Algorithms." American Economic Journal: Microeconomics 15, no. 2 (May 2023): 109–156.
      • May 2023
      • Article

      How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates

      By: Caroline Le Pennec and Vincent Pons
      We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the...  View Details
      Keywords: Political Debates; TV Debates; Voting; Political Elections; Decision Choices and Conditions
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      Le Pennec, Caroline, and Vincent Pons. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates." Quarterly Journal of Economics 138 (May 2023): 703–767.
      • 2023
      • Book

      Research Handbook on Digital Strategy

      By: Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu
      This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely...  View Details
      Keywords: Digital Strategy
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      Cennamo, Carmelo, Giovanni Battista Dagnino, and Feng Zhu, eds. Research Handbook on Digital Strategy. Edward Elgar Publishing, 2023.
      • April 2023
      • Case

      Apple's iPhone Revolution: Pioneering the Circular Economy

      By: George Serafeim
      When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and...  View Details
      Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Electronics Industry
      Citation
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      Serafeim, George. "Apple's iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Case 123-089, April 2023.
      • April 2023
      • Case

      Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco (Abridged)

      By: Emily Truelove, Michelle Zhang and Alpana Thapar
      Dena Almansoori, the first female and one of the youngest members of the United Arab Emirates-based e&’s leadership team, joined in 2020 just before e& began a strategic transition from being a regional telecommunications company to becoming a global technology...  View Details
      Keywords: Leadership; Culture; Transformation; United Arab Emirates; Middle East; Technology; Telecommunications; Employee Mobility; Talent; Leading Change; Human Resources; Telecommunications Industry; Telecommunications Industry; Middle East
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      Truelove, Emily, Michelle Zhang, and Alpana Thapar. "Dena Almansoori at e&: Fostering Culture Change at a UAE Telco Transforming to a Global Techco (Abridged)." Harvard Business School Case 423-059, April 2023.
      • April 2023
      • Case

      Twitter: The Freedom to Speak Freely and Be Heard

      By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin
      In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his...  View Details
      Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Technology Industry; Technology Industry; United States
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      Cohen, Randolph B., Carin-Isabel Knoop, and Mel Martin. "Twitter: The Freedom to Speak Freely and Be Heard." Harvard Business School Case 223-026, April 2023.
      • April 12, 2023
      • Article

      Using AI to Adjust Your Marketing and Sales in a Volatile World

      By: Das Narayandas and Arijit Sengupta
      Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer...  View Details
      Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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      Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
      • April 18, 2023
      • Article

      The Rebirth of Software as a Service

      By: Frank V. Cespedes and Jacco van der Kooij
      Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a...  View Details
      Keywords: Customers; Sales; Technology Industry
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      Cespedes, Frank V., and Jacco van der Kooij. "The Rebirth of Software as a Service." Harvard Business Review (website) (April 18, 2023).
      • 2023
      • Working Paper

      Using GPT for Market Research

      By: James Brand, Ayelet Israeli and Donald Ngwe
      Large language models (LLMs) have quickly become popular as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners who...  View Details
      Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Technology Industry
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      Brand, James, Ayelet Israeli, and Donald Ngwe. "Using GPT for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023.
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