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- July 2024
- Case
Jacqueline Cook at Vendasta: Debating an IPO
By: Reza Satchu, Tom Quinn and Andrew Kosc
In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her...
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Keywords:
Business Growth and Maturation;
Business Startups;
Interpersonal Communication;
Cost vs Benefits;
Forecasting and Prediction;
Business Cycles;
Entrepreneurship;
Fairness;
Capital Markets;
Private Equity;
Investment Banking;
Stock Options;
Financial Markets;
Initial Public Offering;
Institutional Investing;
Price Bubble;
Digital Platforms;
Digital Transformation;
Internet and the Web;
Leadership;
Growth and Development Strategy;
Managerial Roles;
Agreements and Arrangements;
Going Public;
Ownership Stake;
Performance Expectations;
Work-Life Balance;
Strategic Planning;
Business and Stakeholder Relations;
Rank and Position;
Risk and Uncertainty;
Opportunities;
Happiness;
Reputation;
Status and Position;
Well-being;
Information Technology Industry;
Information Technology Industry;
Canada
- July 2024
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500...
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- July 2024
- Case
Compass Ethics: Governing Through Ethical Principles at WeCorp Industries
By: Elisabeth Kempf and Jesse M. Shapiro
Andrew Hill is Chief Information Officer at WeCorp, a UK-based defense technology startup specializing in drone technology. WeCorp faces decisions about international licensing and AI integration in its drones. In partnership with Compass Ethics, Hill aims to establish...
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- July 2024
- Case
Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones
By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan
Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices...
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Keywords:
Fintech;
Transformations;
Innovation And Strategy;
Financial Advisors;
Big Data;
AI;
Artificial Intelligence;
Digital Strategy;
Digitization;
Financial Institutions;
Business Strategy;
Competitive Advantage;
Technology Adoption;
Business Plan;
Technological Innovation;
Interpersonal Communication;
Communication Intention and Meaning;
Communication Strategy;
Transformation;
Employee Stock Ownership Plan;
Disruptive Innovation;
Innovation Strategy;
Innovation and Management;
Innovation Leadership;
Knowledge Acquisition;
Knowledge Use and Leverage;
Financial Services Industry;
St. Louis;
Missouri;
United States
- 2024
- Working Paper
Digital Platforms 2.0: Learnings, Opportunities, and Challenges
By: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang and Bobby Zhou
Platform-based digital ecosystems form the backbone of our interactions with the Internet. Over the past decade, digital ecosystems have witnessed significant growth, both in terms of industry footprint and academic research. Yet, the challenges associated with their...
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- July 2024
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language...
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- June 2024
- Case
Growing Foodology into Latin America's Largest Platform for Virtual Restaurants
By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago
This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled...
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- June 2024
- Teaching Note
Numenta in 2020: The Future of AI
By: David B. Yoffie
In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a...
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- June 2024
- Case
Arete Research on Unity Software
By: Joseph Pacelli and Tonia Labruyere
Richard Kramer, CEO of Arete Research, an independent research firm, reflects on his team's coverage of the stock of Unity Software, a U.S.-based mobile games software company.
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- June 2024
- Case
SnapTravel: Betting on 'Super.com'
By: Reza Satchu and Tom Quinn
This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel...
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Keywords:
Business Growth and Maturation;
Business Plan;
Business Startups;
Change Management;
Disruption;
Transformation;
Volatility;
Customer Focus and Relationships;
Customer Value and Value Chain;
Decisions;
Income;
Entrepreneurship;
Geographic Scope;
Cross-Cultural and Cross-Border Issues;
Health Pandemics;
Surveys;
Knowledge Acquisition;
Knowledge Use and Leverage;
Leading Change;
Crisis Management;
Goals and Objectives;
Risk Management;
Consumer Behavior;
Game Theory;
Risk and Uncertainty;
Adaptation;
Diversification;
Expansion;
System Shocks;
Accommodations Industry;
Accommodations Industry;
Canada;
United States;
Las Vegas
- June 2024
- Teaching Note
Beamery: Using Skills and AI to Modernize HR
By: Boris Groysberg, David Lane, Susan Pinckney and Alexis Lefort
Teaching Note for HBS Case No. 424-004. Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management...
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Keywords:
Analysis;
Business Growth and Maturation;
Business Model;
Business Startups;
Business Plan;
Disruption;
Transformation;
Talent and Talent Management;
Decisions;
Diversity;
Ethnicity;
Gender;
Nationality;
Race;
Residency;
Higher Education;
Learning;
Entrepreneurship;
Fairness;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Growth and Development;
AI and Machine Learning;
Digital Platforms;
Disruptive Innovation;
Technological Innovation;
Job Offer;
Job Search;
Knowledge Acquisition;
Knowledge Use and Leverage;
Product;
Mission and Purpose;
Strategic Planning;
Problems and Challenges;
Corporate Strategy;
Equality and Inequality;
Valuation;
Value Creation;
Employment Industry;
United Kingdom
- June 2024
- Case
Driving Scale with Otto
By: Rebecca Karp, David Allen and Annelena Lobb
This case asks how startup founders make scaling decisions in light of their priorities for their business and for themselves. Otto was a technology company that applied artificial intelligence technology to sales. It deployed natural language processing to find sales...
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Keywords:
Artificial Intelligence;
Natural Language Processing;
B2B;
B2B Innovation;
Scaling;
Scaling Tech Ventures;
Business Startups;
AI and Machine Learning;
Finance;
Sales;
Business Strategy;
Growth and Development Strategy;
Entrepreneurship;
Information Technology Industry;
United States;
Cambridge;
New York (city, NY);
Spain
- June 2024
- Case
Wemade: (Re)Establishing Trust in Blockchain Games (A)
By: Jung Koo Kang, Charles CY Wang, David Allen and Kwangmoon So
This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games....
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- June 2024
- Case
Building Innovation at VINCI
By: Dennis Campbell, Aluna Wang and Carlota Moniz
This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to...
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Keywords:
Business Model;
Business Organization;
Decisions;
Business Earnings;
Business Strategy;
Competition;
Energy;
Corporate Entrepreneurship;
Values and Beliefs;
Global Range;
Global Strategy;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Globalized Markets and Industries;
Corporate Accountability;
Collaborative Innovation and Invention;
Disruptive Innovation;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Knowledge Sharing;
Organizational Culture;
Technology Adoption;
Innovation Leadership;
Organizational Structure;
Construction Industry;
Construction Industry;
Construction Industry;
France;
Europe
- June 2024
- Article
Going Digital: Implications for Firm Value and Performance
By: Wilbur Chen and Suraj Srinivasan
We examine firm value and performance implications of the growing trend of non-technology companies engaging in digital transformation. We measure digital activities in firms based on the disclosure of digital words in the business description section of 10-Ks. Digital...
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- June 2024
- Article
Real Growth in Space Manufacturing Output Substantially Exceeds Growth in the Overall Space Economy
By: Tina Highfill and Matthew Weinzierl
Accurately measuring real economic output in the space economy is made difficult by the rapid increase in capabilities and decrease in prices of launch and satellite technologies achieved over the past two decades. Nominal measures of output in space will tend to...
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- May 2024
- Case
MStudio and Djoli: Accelerating Startup Growth in Francophone Africa
By: Paul A. Gompers, Pippa Tubman Armerding and Temitayo Lawal
Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange for equity,...
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Keywords:
Agribusiness;
Business Startups;
Change;
Decisions;
Demographics;
Economics;
Entrepreneurship;
Entrepreneurial Finance;
Information Technology;
Management;
Operations;
Ownership;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry;
Africa;
Côte d'Ivoire
- May 2024
- Supplement
gWorks (A)
By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by...
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Keywords:
Acquisition;
Small Business;
Cost vs Benefits;
Decisions;
Business Education;
Corporate Entrepreneurship;
Leadership Style;
Leading Change;
Business or Company Management;
Problems and Challenges;
Talent and Talent Management;
Customer Relationship Management;
Technology Adoption;
Information Infrastructure;
Digital Platforms;
Growth Management;
Applications and Software;
Risk and Uncertainty;
Technology Industry;
United States
- May 2024
- Supplement
gWorks (B)
By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by...
View Details
Keywords:
Acquisition;
Small Business;
Cost vs Benefits;
Decisions;
Business Education;
Corporate Entrepreneurship;
Leadership Style;
Leading Change;
Business or Company Management;
Problems and Challenges;
Talent and Talent Management;
Customer Relationship Management;
Technology Adoption;
Information Infrastructure;
Digital Platforms;
Growth Management;
Applications and Software;
Risk and Uncertainty;
Technology Industry;
United States
- May 2024
- Teaching Note
Making Progress at Progress Software (A) and (B)
By: Katherine Baldiga Coffman, Hannah Riley Bowles, Emma Ronzetti and Alexis Lefort
In this case, the Human Capital team at Progress Software has identified that some employees have a hard time understanding how to advance within Progress. This realization leads the team to develop several major people-process innovations: the introduction of...
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