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      • Spring 2023
      • Article

      Incentive Contract Design and Employee-Initiated Innovation: Evidence from the Field

      By: Wei Cai, Susanna Gallani and Jee-Eun Shin
      This study examines how the design of incentive contracts for tasks defined as workers’ official responsibilities (i.e., standard tasks) influences workers’ propensity to engage in employee-initiated innovation (EII). EII corresponds to innovation activities that are...  View Details
      Keywords: Employee-initiated Innovation; Contract Design; Rank-and-file; Extra-role Behaviors; Compensation and Benefits; Motivation and Incentives; Innovation and Management
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      Cai, Wei, Susanna Gallani, and Jee-Eun Shin. "Incentive Contract Design and Employee-Initiated Innovation: Evidence from the Field." Contemporary Accounting Research 40, no. 1 (Spring 2023): 292–323.
      • March 2023
      • Article

      Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success

      By: David M. Markowitz, Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock and Ryan L. Boyd
      This paper examines how verbal authenticity influences person perception. Our work combines human judgments and natural language processing to suggest verbal authenticity is a positive predictor of interpersonal interest (Study 1: 294 dyadic conversations), engagement...  View Details
      Keywords: Authenticity; Impression Formation; Natural Language Processing; First Impressions; Communication; Perception; Success
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      Markowitz, David M., Maryam Kouchaki, Francesca Gino, Jeffrey T. Hancock, and Ryan L. Boyd. "Authentic First Impressions Relate to Interpersonal, Social, and Entrepreneurial Success." Social Psychological & Personality Science 14, no. 2 (March 2023): 107–116.
      • March 2023
      • Article

      Giving-by-proxy Triggers Subsequent Charitable Behavior

      By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki
      How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable...  View Details
      Keywords: Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Behavior
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      Kassirer, Samantha, Jillian J. Jordan, and Maryam Kouchaki. "Giving-by-proxy Triggers Subsequent Charitable Behavior." Art. 104438. Journal of Experimental Social Psychology 105 (March 2023).
      • February 22, 2023
      • Article

      How to Seed Organic Marketing in a Video-First World

      By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
      Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies...  View Details
      Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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      Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
      • February 2023
      • Case

      Ronald Reagan: Changing the World

      By: Robert Simons and Shirley Sun
      This case traces the rise of Ronald Reagan from small town Illinois to two-term president of the United States. An unlikely candidate for the world’s most powerful job, the case describes the different roles that Reagan filled over his life: radio announcer, Hollywood...  View Details
      Keywords: Politics; Entertainment; Personal Characteristics; Business And Government; Values And Beliefs; Mission And Purpose; Decision Making; Government Administration; Management Style; Power and Influence; United States
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      Simons, Robert, and Shirley Sun. "Ronald Reagan: Changing the World." Harvard Business School Case 123-024, February 2023.
      • January 2023
      • Case

      Adams + Beasley Associates

      By: Dennis Campbell and Iuliana Mogosanu
      This case illustrates how a strong culture, founder-led SME designed and used a unique performance metric — the job security index — to manage through periods of economic uncertainty. The case centers specifically on how the job security index was used in an...  View Details
      Keywords: Financial Crisis; Measurement and Metrics; Employee Ownership; Risk and Uncertainty; Small Business; Leadership; Organizational Culture
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      Campbell, Dennis, and Iuliana Mogosanu. "Adams + Beasley Associates." Harvard Business School Case 123-051, January 2023.
      • January 23, 2023
      • Article

      Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

      By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
      Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and...  View Details
      Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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      Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
      • January 2023
      • Case

      First to Fight? Culture, Tradition and the United States Marine Corps (USMC)

      By: Ranjay Gulati, Akhil Iyer and Joel Malkin
      Over a history of more than 240 years, the United States Marine Corps has forged a distinct culture and institutional identity centered on its “warrior ethos.” In the wars of American history, Marines fought with uncommon valor, rising to international prominence for...  View Details
      Keywords: Change Management; Transformation; Talent and Talent Management; Government Administration; Management Practices and Processes; Management Systems; Organizational Change and Adaptation; Organizational Culture; Performance Effectiveness; United States
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      Gulati, Ranjay, Akhil Iyer, and Joel Malkin. "First to Fight? Culture, Tradition and the United States Marine Corps (USMC)." Harvard Business School Case 423-051, January 2023.
      • January 2023 (Revised March 2023)
      • Module Note

      Identity, Power, and Influence

      By: Lakshmi Ramarajan
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      Ramarajan, Lakshmi. "Identity, Power, and Influence." Harvard Business School Module Note 423-062, January 2023. (Revised March 2023.)
      • January 2023
      • Case

      Zaoui & Co. (A): Consigliere for High Stakes M&A Transactions

      By: Ashish Nanda, Alex Kitsberg and Zack Kurtovich
      In September 2019, Zaoui & Co.’s close-knit team of professionals convened for their annual off-site. In its nine years of operation, the boutique investment bank founded by the brothers Michael (HBS ’83) and Yoel Zaoui (Stanford GSB ’88), had garnered a track record...  View Details
      Keywords: Investment Banking; Professional Service Firm; Entrepreneurial Finance; Finance; M&A; Mergers and Acquisitions; Organizational Change and Adaptation; Growth and Development Strategy; Banking Industry; Europe; United States
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      Nanda, Ashish, Alex Kitsberg, and Zack Kurtovich. "Zaoui & Co. (A): Consigliere for High Stakes M&A Transactions." Harvard Business School Case 723-399, January 2023.
      • January 2023
      • Case

      Elon Musk at Tesla

      By: George Serafeim and Amram Migdal
      This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the...  View Details
      Keywords: Business Ventures; Decision Making; Design; Energy; Renewable Energy; Engineering; Entrepreneurship; Environmental Management; Climate Change; Environmental Sustainability; Green Technology; Values and Beliefs; Governance; Innovation and Invention; Innovation Leadership; Innovation Strategy; Leadership; Leadership Style; Management; Goals and Objectives; Organizations; Mission and Purpose; Society; Social Issues; Strategy; Transportation; Value; Auto Industry; Transportation Industry
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      Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023.
      • 2023
      • Working Paper

      Job Design and Workers’ Wellbeing: Evidence from a Hospital Setting

      By: Susanna Gallani and Jacob Riegler
      This study examines the relationship between job design imbalance and workers’ well-being. We build on Simons (2005) framework for the design of high-performing jobs and develop a survey instrument to capture workers’ perceptions of their job design and work...  View Details
      Keywords: Well-being; Job Design and Levels; Working Conditions; Perception; Work-Life Balance; Health Industry
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      Gallani, Susanna, and Jacob Riegler. "Job Design and Workers’ Wellbeing: Evidence from a Hospital Setting." Working Paper, January 2023.
      • January–February 2023
      • Article

      Triadic Advocacy Work

      By: Summer R. Jackson and Katherine C. Kellogg
      Scholars of street-level bureaucracy and institutional research focus primarily on the relationships between advocates and their larger bureaucratic and social systems, assuming that advocates have little need to satisfy their beneficiaries. We find otherwise in our...  View Details
      Keywords: Occupations And Professions; Ethnography; Power And Politics; Work And Organizations; Advocacy; Public Management; Justice
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      Jackson, Summer R., and Katherine C. Kellogg. "Triadic Advocacy Work." Organization Science 34, no. 1 (January–February 2023): 456–483.
      • November, 2022
      • Article

      Role of Context in Knowledge Flows: Host Country versus Headquarters as Sources of MNC Subsidiary Knowledge Inheritance

      By: Mike Horia Teodorescu, Prithwiraj Choudhury and Tarun Khanna
      We respond to calls in the strategy and international business literature for elucidating how multinational subsidiaries develop contextual intelligence in host countries and how they use the local context as a source of valuable opportunities for learning. Applying...  View Details
      Keywords: MNCs; Knowledge Flows; Innovation; Gravity Model; Absorptive Capacity; Multinational Firms and Management; Business Subsidiaries; Knowledge Management; Business Headquarters; Innovation and Invention
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      Teodorescu, Mike Horia, Prithwiraj Choudhury, and Tarun Khanna. "Role of Context in Knowledge Flows: Host Country versus Headquarters as Sources of MNC Subsidiary Knowledge Inheritance." Special Issue on Decade Celebration Special Issue II. Global Strategy Journal 12, no. 4 (November, 2022): 658–678.
      • 2022
      • Working Paper

      You've Got Mail! The Late 19th Century U.S. Postal Service Expansion, Entrepreneurship, and Firm Performance

      By: Astrid Marinoni and Maria P. Roche
      We analyze the impact of the US Postal Service's western expansion in the late 19th century, a major institutional innovation, on entrepreneurship and its heterogeneous influence on firm performance. Exploiting a novel dataset constructed from digitized archival...  View Details
      Keywords: Entrepreneurship; Institutional Innovation; Knowledge Exchange; US Postal Service; Firm Performance; Infrastructure; Expansion; Government Administration; Communication; Business History; Public Administration Industry; California
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      Marinoni, Astrid, and Maria P. Roche. "You've Got Mail! The Late 19th Century U.S. Postal Service Expansion, Entrepreneurship, and Firm Performance." Harvard Business School Working Paper, No. 23-022, October 2022.
      • 2022
      • Working Paper

      The Ties That No Longer Bind: Inventor Mobility and Patent Litigation

      By: Daniel Jay Brown and Maria Roche
      The retention of inventor-employees represents a core strategic concern for firms in innovative industries. In this paper, we examine the impact of reduced patent enforceability on the mobility of inventor-employees and explore the related influence on firms’...  View Details
      Keywords: Mobility; Inventors; Patent Enforceability; Skills; Strategic Human Capital; Retention; Innovation and Invention; Intellectual Property
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      Brown, Daniel Jay, and Maria Roche. "The Ties That No Longer Bind: Inventor Mobility and Patent Litigation." Harvard Business School Working Paper, No. 23-021, October 2022.
      • October 2022 (Revised December 2022)
      • Case

      Aphro Beverages

      By: Frank V. Cespedes and Amram Migdal
      This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to...  View Details
      Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
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      Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
      • October 2022
      • Case

      Margaret Thatcher: Changing the World

      By: Robert L. Simons and Shirley Sun
      This case traces the rise of Margaret Thatcher, the daughter of a shopkeeper, from a small industrial town in England to the longest-serving leader in the Western world. The case describes how she became interested in politics at an early age, attended Oxford, and...  View Details
      Keywords: Politics; Leadership Style; Personal Characteristics; Business & Government Relations; Values And Beliefs; Work-life Balance; Mission And Purpose; Government Administration; Power and Influence; Great Britain; Europe
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      Simons, Robert L., and Shirley Sun. "Margaret Thatcher: Changing the World." Harvard Business School Case 123-021, October 2022.
      • 2022
      • Working Paper

      Do Diverse Directors Influence DEI Outcomes

      By: Wei Cai, Aiyesha Dey, Jillian Grennan, Joseph Pacelli and Lin Qiu
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      Cai, Wei, Aiyesha Dey, Jillian Grennan, Joseph Pacelli, and Lin Qiu. "Do Diverse Directors Influence DEI Outcomes." Working Paper, October 2022.
      • 2022
      • Book

      Healthy Buildings: How Indoor Spaces Can Make You Sick—or Keep You Well

      By: Joseph G. Allen and John D. Macomber
      For too long we’ve designed buildings that haven’t focused on the people inside—their health, their ability to work effectively, and what that means for the bottom line. An authoritative introduction to a movement whose vital importance is now all too clear, Healthy...  View Details
      Keywords: COVID-19; Buildings and Facilities; Health; Health Pandemics; Safety
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      Allen, Joseph G., and John D. Macomber. Healthy Buildings: How Indoor Spaces Can Make You Sick—or Keep You Well. Revised and updated edition, Cambridge, MA: Harvard University Press, 2022.
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